Strategic Work: One step at a time In the first part of this series, we talked about the important topic of Time Management and we provided some tips on how to organize your time so that you can begin the strategic thinking that is so vital to the success of your business.
Congratulations! You’ve hired a new employee.
In this tumultuous economy, reducing operating expenses has emerged as the number one objective for business owners everywhere. So what are operating expenses? Operating expenses (also known as operational costs, fixed expenses, and indirect costs) comprise the expenditures that a business incurs as a result of pe...
The idea that most owners struggle to embody the role of the Entrepreneur is a fallacy.
Making money is not the sole purpose of your business. It’s about creating something of value about which you are passionate and to which you are committed.
When was the last time you had an "aha moment" in your business? You know that moment I'm talking about. The one that comes along and knocks your socks off. It is that moment when inspiration strikes. When the puzzle pieces suddenly come together. When you realize an underlying truth that will change how you do bu...
Teresa owns a veterinarian practice. She’s been in business for nearly 30 years (about as long as EMyth!), and she still loves every minute of it. Lately however, business has been slow so Teresa reached out to a local marketing consultant for some help.
As an entrepreneur, you've braved uncertainty to create something you value.
Every business owner goes through periods of doubt and uncertainty. It doesn't matter how well or how poorly the business is performing; sooner or later you will find yourself asking the question: Is all this work really worth it?
You’ve heard the phrase “work on your business, not in it,” but do you know what it means for you and how to go about it? Working in it means doing the work of your business, which is probably the work you know best. Working on it means creating a business that serves your life, a business that works whether you’r...
Look at one of the big car company websites or magazine ads.
How do you decide what to charge for your product or service? The specifics will be different for every business, but it comes down to one thing: VALUE. If your customers can see the value of buying your product or service, they'll happily pay the price. If they don't see that value, it makes little difference how...
As the big box stores came into town, Jack and Emily found themselves faced with an all too common problem: Their business couldn't compete on price.
“I’ve said it over and over. I've told my people how to carry themselves at work. I’ve laid out simple guidelines to create a great environment for our customers. But no matter what I say, they seem more concerned with how much they can get away with, rather than how they can contribute.”
Most business owners know the challenges of winning new customers. It takes time and resources to find your market, message your products and services in a way that speaks to their needs and offer a way to buy from you that’s affordable and convenient. Having made that investment and won a new customer, it’s only ...
Lead generation accomplishes two indispensable results for your business it attracts the attention of potential customers and it creates factual and emotional impressions. If you do these things right for your target market, you'll get the response you want. What's that response? It's a person making contact with ...