From EMyth’s CEO

Michael and I grew EMyth together until our marriage ended in 2002. Michael turned his attention to writing more books and sharing EMyth insights with global audiences, and I led our coaching company. For many of those years, including the period when I was raising our children as a single parent, I wasn’t involved in the day-to-day operations of the company but served as the company’s Board Chair. By design, the company’s results are not dependent on Michael or me, freeing both of us to play a meaningful role in the company while prioritizing other interests in our life.

While EMyth has evolved as the world has changed and the experience of the business owners we work with continues to make us better, our mission has stayed the same:

Our Coaching clients and EMyth Connect members are business owners who recognize that their Technician thinking has gotten them where they are but won’t take them and their business to the next level of whatever is important to them. They’re at an understandable fork in the road they often don’t have words for when we meet them. Most experience fatigue, disappointment and a desire for something more fulfilling that they’re not sure is even possible.

What we hear often, however it’s expressed, is something like: “Do I keep doing things the way I’ve always done them, hoping to produce a different result, or do I decide to break some things, give up some sacred cows, to find a better way, one that works for my business without draining me?”.

That’s a big decision that no one should take lightly. We show business owners what they can expect if they keep doing things the way they’ve always done them and what the future will look like for them—the kind of freedom that’s possible—if they open themselves up to a different way of thinking about their business and their role in it.

Every business owner who enters the learning environment at EMyth is in their own unique place and we meet them there:

• If a business owner feels held hostage by their business and can’t see a way out, we help them discover their own “way we do it here,” show them how possible it is to achieve and walk them through the steps.
• If a business owner knows what they don’t want but doesn’t have as clear a picture of what they want, we help them uncover what’s meaningful to them and provide the guidance and the tools to bridge the gap between where they are and where they want to be.
• If a business owner is afraid or doubtful they won’t be able to create a business that works without them, we help them experience what’s possible for themselves so they can resolve what’s holding them back and focus on the journey ahead.
• If a business owner wants systems to free themselves from the burden of a business that’s too dependent on them, we support them in building systems that work for them while we help them develop the leadership skills it actually requires to implement those systems.
• If a business owner is dissatisfied with the results they’re getting in their business but isn’t taking the steps that will start to change things, we help them uncover what they need to try new things so change becomes motivating, even fun, and definitely not something to dread.
• If a business owner has never given themselves permission to create their own “way we do it here,” we help them understand what they’ll miss if they don’t start and what’s possible if they do so they can make the best decisions for themselves about moving forward.

For many Technician Leaders, the work of building a systematized business to achieve their goals from an Entrepreneurial Perspective is unfamiliar. New can be difficult until it becomes a habit. And, there’s never been a better time to do this work. Our library of over 100 System Solution Guides, organized according to EMyth’s 7 Essential Systems™, are available in both written and audio formats. They can be integrated with AI to turn your ideas about “the way we do it here” into systems more easily than ever before.

And, in the end, the support of a skilled coach can make all the difference. A skilled Certified EMyth Coach is someone who:

In a coaching relationship, whether it’s over months, years or during a 10-minute exchange in a workshop, you can uncover the blind spots that are keeping you stuck, find answers you hadn’t considered and reconnect with dreams you all but gave up on. The self-awareness that coaching supports makes what’s hard more than worth the effort when the outcome is a business that provides the income you want as well as the freedom to choose to: