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The three business personalities: Entrepreneur, Manager, Technician

Every business owner takes on three distinct personalities in how they think about—and work within—their business. The Technician lives in the present and is focused on doing the work of making it, selling it, and delivering it. The Manager focuses on achieving results through people and systems, focusing on the p...

Tricia Huebner - EMyth

Tricia Huebner

How OtterBox broke $1B: Listen on NPR

When Curt Richardson started OtterBox in 1998, he didn’t have a college degree. But that didn’t stop him from building a business that generated $1B in revenue in 2019. Hear how he did it in this inspiring interview on NPR’s How I Built This, with Guy Raz.

EMyth Team - EMyth

EMyth Team

Four steps to take back your life

Here we are at the beginning of a new year (and a new decade!)—an incredible moment that offers the opportunity to metaphorically wipe the slate clean and start fresh. And what if you really could start fresh, start anew? What if this were the year you could achieve the dream we know so many business owners have, ...

Ilene Frahm - EMyth

Ilene Frahm

managing disappointment as a leader

How true leaders manage disappointment

As the owner and leader of your business, you may find yourself facing the year-end with a mixture of thoughts and feelings: excitement, hope, joy—and maybe some disappointment.

Tricia Huebner - EMyth

Tricia Huebner

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How to cultivate leaders you trust

Okay—let’s say you’ve taken all the necessary steps to build a self-sustaining business. You’ve made a clear decision to do it, and you’ve let your desire build. You’ve let go of unproductive beliefs and are thinking like an Entrepreneur. You’ve come to see your business as a process designed to produce a desired ...

Ilene Frahm - EMyth

Ilene Frahm