The EMyth Business Coaching Program

A comprehensive system to transform your business—one step at a time.

A proven process to build the systems your business needs to grow—and the dedicated mentor you need to implement them. See how Curt did it at OtterBox.

See how Curt built OtterBox with EMyth

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My education really came through EMyth. I feel like I got an MBA in my business while working on my business. Where else are you gonna get that? I never found another program out there that did that for me.

Curt Richardson, OtterBoxCurt Richardson, OtterBox
Smart Business Coach

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We're here for you and your business—every step of the way.

Stage One
Stage One

Getting Your House in Order

Every business needs a solid foundation to grow from. Start building yours with our proven process and the help of your Coach.

Stage Two
Stage Two

Growing Your Business

In growth, the rewards become greater—but so do the risks. Reinforce your foundation so you can scale your business with the greatest chance of success.

Stage Three
Stage Three

Freedom to Choose

Free yourself to choose how involved—or uninvolved—you want to be in the day-to-day operations of your business.

The Seven Essential Systems

Our model for building a business of interconnected systems—so your company works as an integrated whole.

The Seven Essential Systems
Free yourself from tactical work, create time to work on your business and learn to lead from your values.
Discover your ideal customers, why they buy and what differentiates your business—so you can stand out from your competition.
Understand and manage your financial resources so you can grow your business and reach your goals.
Attract the right team for your company culture and develop the systems they need to produce great results.
Customer Fulfillment
Design a customer experience that consistently delights and delivers on your Brand Promise.
Lead Conversion
Build a sales process that brings consistent, predictable results.
Lead Generation
Connect with your ideal customers and help them see the value in choosing your business over the rest.
  • EMyth The Seven Essential Systems: Management

    Working Relationships That Work

    Create the basis for accountability and trust, and the standards to ensure results.

  • EMyth The Seven Essential Systems: Finance

    Cash Management System

    Build a simple and effective system for managing your cash flow to support growth.

  • EMyth The Seven Essential Systems: Lead conversion
    Lead conversion

    Lead Conversion Process

    Develop a Lead Conversion System that produces consistent, predictable results.

  • EMyth The Seven Essential Systems: Marketing

    Most Probable Customer

    Learn how to attract the right customers for your business.

  • EMyth The Seven Essential Systems: Leadership

    Managing Your Time

    Find more time to work on your business, not just in it.

Whatever your challenges, we’ll help you build the systems to solve them.

Whether your biggest challenge is finding good people, attracting new customers, maximizing cash flow, or preparing your business for sale, our business Coaching Program can help you get there. Learn how to create the business—and life—you want.

See the Program Roadmap

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e-myth business coaching matt wilhelmsen
Lori Krings, EMyth Business Coach Tricia Amara, EMyth Business Coach Nick Lawler, EMyth Business Coach Dick Clark, EMyth Business Coach Vicky Gavrias, EMyth Business Coach Judith Lerner, EMyth Business Coach

Your EMyth Coach—your personal business advisor.

Focused on results

No matter your industry, no matter your frustrations, your coach is focused on one thing: helping you use Our Approach to get the results you want in your business. They’ll guide you through the Program, making sure you’re creating tangible change at each milestone.

A personal mentor

No one can do it alone, and you shouldn’t have to. Every entrepreneur had a mentor at some point. Your coach has a deep understanding of the challenges that come with being a business owner and leader. But it’s about more than guidance. At every turn, your coach will also be there to hold you accountable for doing what it takes to achieve your vision.

Master of the EMyth Approach

Benefit from the extensive, hands-on training every EMyth Coach receives in Our Approach, and their experiences helping owners implement it in all kinds of businesses and industries.

You’ve got to have a friend, somebody standing there with you. And that’s what a good Coach is—somebody who’s going to sometimes tell you what you don’t want to hear.

Curt Richardson, OtterBoxCurt Richardson, OtterBox

Every tool you need to transform your business.

Your Coaching HUB is a simple and secure portal for working on your business. You’ll find all your Program materials in one place, alongside tools for collaborating with your coach.

Your business transformation toolbox

Build the foundation your business needs with a comprehensive set of proven processes designed to show you how to build the business of your dreams.

Business Baseline

Your Business Baseline will allow you to start your EMyth journey with a complete analysis of your business as it is today. That way, you and your coach can work together to formulate strategies, set goals and chart the best path to the results you want.

Continuous progress tracking

Regular Progress Checkpoints will measure the results you’re producing in the Program. Continuously track your success at designing and implementing systems as you work on your business.

EMyth Support

We’re always here when you need us.

Your Coaching Experience Team

Your success is our success. So from day one of your EMyth journey, our Coaching Experience Team will reach out at regular intervals to make sure you’re getting what you need from us on your path to building a business that works.

Billing and Technical Support

Along with your coach, our Support Team is here to make sure everything’s running smoothly. You can reach out to us by phone, email, or the chat feature built directly into your Coaching HUB.

The EMyth Support Team

Here’s the bottom line.

Nothing speaks to the results of the EMyth Coaching Program better than the experiences of our incredible clients.

See the Program Roadmap

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find they're more focused

Our clients report achieving better focus on business strategy and direction after working with an EMyth Coach.



Over half of owners with a partner or co-owner experience a better division of responsibilities between them.



On average, owners get back 14.5 hours in their week to spend doing the things they love.

EMyth brings all the pieces together you need to really run a business.

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Request a free coaching session.

Take the first step today.

Our team is here to help you understand what you need to build the business you want—starting with a brief introductory call with an EMyth Program Advisor. It’s your opportunity to discuss what’s challenging you most in your business and see if a free session with an EMyth-Certified Coach can give you the answers you’re looking for.

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