When you’re a small business owner, it’s only natural to want to appeal to every potential customer who might be interested in the goods or services you offer—the more business, the better, right? But when your marketing strategy tries to please everyone, it won’t accurately reflect what makes your business one of...
Discover the five steps to writing the perfect job posting so you can reach your ideal candidates.
The pandemic has shown us one indisputable truth: There’s always a different way of doing things. Whether in life or in business, we’ve all made adjustments to our standard mode of functioning. And it hasn’t been easy—it’s never easy to make dramatic changes. But now, as the world is slowly shifting back to in-per...
Most people mistakenly think of marketing as an external action. Often, when I ask one of my new clients about their current marketing system, I get a response like, “Sure, I have an e-commerce website. We’re always sending out offers to our prospects,” or, “We run regular marketing campaigns all over the country....
Business owners aren’t finance experts. It’s a sweeping statement, but as a business coach and business owner myself, I know the truth of it. One of the beautiful things about owning a business is that you don’t have to be an expert in everything—you just need to have the right experts at your fingertips. This is ...
The start of the calendar year is a time of reckoning and decision-making for many business owners. Metaphorically (and sometimes literally) there’s a boundary between what was happening in your business last year and what’s to come. And as a business coach, I often help my clients build the bridge between those t...
If you own a business, you’re probably familiar with the feeling of being stuck on a gerbil wheel. It’s that perpetual state of expending all your energy just to keep your business running without ever making forward progress. It’s a feeling all business owners face at some point, and unfortunately most get stuck ...
The first month of 2021 is behind us, and I’ve spent a good deal of it meeting with clients to revisit the annual plan they created late last year. If you haven’t sat down to review your own goals for the new year, now’s a great time to pause and check in. And it’s not necessarily to check progress on those goals,...
When I read The E-Myth Revisited for the first time in 1996, one of the quotes that stuck with me most was this one: “How you think about business is how you end up doing business.”
2020 has been a colorful one for business owners. For some, it's been a challenge to keep business going, only managing through pivots and some hard choices. For others, business has been able to stay the course or even boom. Whatever side of the coin you're on, you're likely skeptical that you can actually create...
Learn about the experience, cost and benefits of having a business coach.
Business coaching has become a common and important practice for CEOs and business owners who want to advance themselves and their companies. Still, many business leaders don’t truly understand what coaching actually is. In short, business coaching is a collaborative relationship between a business owner or CEO an...
