You became a business owner to earn a living. To do what you know how to do best, your way. To take care of your family (and maybe enjoy a nice vacation now and then). But it’s easy to get laser-focused on crunching numbers and forget that it’s people that make or break a business. And if you want stronger sales a...
Ultimately, your business exists to do two things:
Most business owners know the challenges of winning new customers. It takes time and resources to find your market, message your products and services in a way that speaks to their needs and offer a way to buy from you that’s affordable and convenient. Having made that investment and won a new customer, it’s only ...
"The purpose of business is to create and keep a customer."