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5 ways to lose good customers

The purpose of a business is to create a customer. —Peter Drucker While this statement may be quite true at the most basic level, it also serves to underscore the reality that one of the ongoing purposes of a business should be to keep a customer. No business owner would argue this point, but creating and maintain...

EMyth Team - EMyth

EMyth Team

Creating a sensory experience

Creating a positive customer experience involves more than just delivering your product and service "on time, exactly as promised." At every point of contact with your customers — at every "touch point" — your business must be engineered to create positive associations and expectations of gratification. Indeed, th...

EMyth Team - EMyth

EMyth Team