You became a business owner to earn a living. To do what you know how to do best, your way. To take care of your family (and maybe enjoy a nice vacation now and then). But it’s easy to get laser-focused on crunching numbers and forget that it’s people that make or break a business. And if you want stronger sales a...
What’s the purpose of your business?
Harvard Business School professor and acclaimed author, Clayton M. Christenson, recently detailed in a co-authored article that nearly 90% of new products sent to market fail. This is an astoundingly high number considering the amount of time, money, and energy that goes into researching, designing, and marketing ...
Ultimately, your business exists to do two things:
The purpose of a business is to create a customer. —Peter Drucker While this statement may be quite true at the most basic level, it also serves to underscore the reality that one of the ongoing purposes of a business should be to keep a customer. No business owner would argue this point, but creating and maintain...
"The purpose of business is to create and keep a customer."
Creating a positive customer experience involves more than just delivering your product and service "on time, exactly as promised." At every point of contact with your customers — at every "touch point" — your business must be engineered to create positive associations and expectations of gratification. Indeed, th...