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Managing Money

2 min read

Perspective on money

Like it or not, money is a subject that seems to be ever-present in the mind of the business owner. We talk about it, we think about it, we worry about it. We plan for what we'll do when we have plenty of it, and we reveal our fears, frustrations, and resourcefulness when we don't have enough of it.

EMyth Team - EMyth

EMyth Team

Leadership

1 min read

Innovation: Operation pit stop

Drs. Martin Elliot and Allan Goldman of Great Ormond Street Hospital for Children, Bloomsbury, London, England are cardiac surgeons and Formula One racing fans. The good doctors know first-hand that the transfer of a patient from their operating room to the intensive care unit is a complicated and error-prone even...

EMyth Team - EMyth

EMyth Team

Finding Customers

1 min read

Perspective on marketing

Successful businesses have one thing in common—single-minded dedication to their customers needs. That means knowing who their customers are, where they are, what their needs and perceptions are, how to communicate with them, and how to attract them. That, in essence, is the foundation of marketing.

EMyth Team - EMyth

EMyth Team

Becoming an inspirational communicator

“I’ve said it over and over. I've told my people how to carry themselves at work. I’ve laid out simple guidelines to create a great environment for our customers. But no matter what I say, they seem more concerned with how much they can get away with, rather than how they can contribute.”

EMyth Team - EMyth

EMyth Team

Leadership

3 min read

Innovation, quantification, orchestration: Part 3 of 3: Orchestration

Nothing is more eloquent, strategically planned and gracefully executed, than a symphony - the individual musicians performing in unison as a cohesive orchestra under the strategic oversight of the conductor. Your business can also perform as a symphony, with your staff working together to achieve your vision unde...

EMyth Team - EMyth

EMyth Team

5 ways to lose good customers

The purpose of a business is to create a customer. —Peter Drucker While this statement may be quite true at the most basic level, it also serves to underscore the reality that one of the ongoing purposes of a business should be to keep a customer. No business owner would argue this point, but creating and maintain...

EMyth Team - EMyth

EMyth Team

Finding Customers

3 min read

Perspective on lead generation

Lead generation accomplishes two indispensable results for your business it attracts the attention of potential customers and it creates factual and emotional impressions. If you do these things right for your target market, you'll get the response you want. What's that response? It's a person making contact with ...

EMyth Team - EMyth

EMyth Team

Leadership

1 min read

Perspective on lead conversion

Customers are allies, not opponents There's something inside-out about the way most business people think about the selling process. They all say, "We're customer focused," or "the customer comes first," or "customer satisfaction is our goal." But it's the exception, not the rule, when they really act like they be...

EMyth Team - EMyth

EMyth Team