Finding the right people for your business takes a thoughtful (and flexible) process. Before you even sit down to interview your first candidate, you need to figure out the specifics of the role you’re hiring for, who will fit that role, and how to find them. This is the “marketing” phase of your hiring process, a...
As a business owner, sometimes the hardest part of the job is knowing what decisions to make. Maybe you look to other businesses you admire and wonder: How do they do it? How are they finding the right customers, or building such a recognizable brand—and doing it with the same unwavering efficiency every single ti...
Discover the five steps to writing the perfect job posting so you can reach your ideal candidates.
The pandemic has shown us one indisputable truth: There’s always a different way of doing things. Whether in life or in business, we’ve all made adjustments to our standard mode of functioning. And it hasn’t been easy—it’s never easy to make dramatic changes. But now, as the world is slowly shifting back to in-per...
If there’s one thing most business owners struggle with (okay, aside from creating a budget), it’s the transition from managing no one to managing everyone. Most clients who come to us simply don’t want to deal with management responsibilities—period. They hope (and act on the belief) that if they hire good people...
Most people mistakenly think of marketing as an external action. Often, when I ask one of my new clients about their current marketing system, I get a response like, “Sure, I have an e-commerce website. We’re always sending out offers to our prospects,” or, “We run regular marketing campaigns all over the country....
If you’re reading this, chances are you already know a bit about business coaching. You may even recognize that you need something like coaching. At the very least, you know that some change or transformation has to happen in your business, because it’s just not performing how you want it to or giving you the free...
Business owners aren’t finance experts. It’s a sweeping statement, but as a business coach and business owner myself, I know the truth of it. One of the beautiful things about owning a business is that you don’t have to be an expert in everything—you just need to have the right experts at your fingertips. This is ...
Business owners aren’t finance experts. It’s a sweeping statement, but as a business coach and business owner myself, I know the truth of it. One of the beautiful things about owning a business is that you don’t have to be an expert in everything—you just need to have the right experts at your fingertips. This is ...
The start of the calendar year is a time of reckoning and decision-making for many business owners. Metaphorically (and sometimes literally) there’s a boundary between what was happening in your business last year and what’s to come. And as a business coach, I often help my clients build the bridge between those t...
If you own a business, you’re probably familiar with the feeling of being stuck on a gerbil wheel. It’s that perpetual state of expending all your energy just to keep your business running without ever making forward progress. It’s a feeling all business owners face at some point, and unfortunately most get stuck ...
The first month of 2021 is behind us, and I’ve spent a good deal of it meeting with clients to revisit the annual plan they created late last year. If you haven’t sat down to review your own goals for the new year, now’s a great time to pause and check in. And it’s not necessarily to check progress on those goals,...
Last April, like many of you, I applied for the first round of Paycheck Protection Program (PPP) funds. My company had taken an immediate hit in revenue from the shock of the pandemic, and there was no certainty that it would rebound anytime soon. The only point of comparison I had was the 2009 financial crisis, a...
