Open Menu

Latest Posts


Business Systems

2 min read

How to start systematizing your business

As a business owner, sometimes the hardest part of the job is knowing what decisions to make. Maybe you look to other businesses you admire and wonder: How do they do it? How are they finding the right customers, or building such a recognizable brand—and doing it with the same unwavering efficiency every single ti...

Tricia Huebner - EMyth

Tricia Huebner

how to make organizational chart, best org chart for small businesses, org chart

6 steps to creating the perfect organization chart

The pandemic has shown us one indisputable truth: There’s always a different way of doing things. Whether in life or in business, we’ve all made adjustments to our standard mode of functioning. And it hasn’t been easy—it’s never easy to make dramatic changes. But now, as the world is slowly shifting back to in-per...

Tricia Huebner - EMyth

Tricia Huebner


Work ON it: Learn to be a great manager

If there’s one thing most business owners struggle with (okay, aside from creating a budget), it’s the transition from managing no one to managing everyone. Most clients who come to us simply don’t want to deal with management responsibilities—period. They hope (and act on the belief) that if they hire good people...

Kirstin Fulton - EMyth

Kirstin Fulton


The biggest misconception about marketing

Most people mistakenly think of marketing as an external action. Often, when I ask one of my new clients about their current marketing system, I get a response like, “Sure, I have an e-commerce website. We’re always sending out offers to our prospects,” or, “We run regular marketing campaigns all over the country....

Adam Traub - EMyth

Adam Traub



5 min read

The only business coaching model that works

If you’re reading this, chances are you already know a bit about business coaching. You may even recognize that you need something like coaching. At the very least, you know that some change or transformation has to happen in your business, because it’s just not performing how you want it to or giving you the free...

Remy Gervais - EMyth

Remy Gervais


The unhealthy financial behaviors that damage your business

Business owners aren’t finance experts. It’s a sweeping statement, but as a business coach and business owner myself, I know the truth of it. One of the beautiful things about owning a business is that you don’t have to be an expert in everything—you just need to have the right experts at your fingertips. This is ...

Kirstin Fulton - EMyth

Kirstin Fulton


Business Systems

2 min read

How strong are your business systems?

The start of the calendar year is a time of reckoning and decision-making for many business owners. Metaphorically (and sometimes literally) there’s a boundary between what was happening in your business last year and what’s to come. And as a business coach, I often help my clients build the bridge between those t...

Tricia Huebner - EMyth

Tricia Huebner


How to get off the gerbil wheel: The Otterbox story

If you own a business, you’re probably familiar with the feeling of being stuck on a gerbil wheel. It’s that perpetual state of expending all your energy just to keep your business running without ever making forward progress. It’s a feeling all business owners face at some point, and unfortunately most get stuck ...

Kirstin Fulton - EMyth

Kirstin Fulton


You have an annual plan. Now what?

The first month of 2021 is behind us, and I’ve spent a good deal of it meeting with clients to revisit the annual plan they created late last year. If you haven’t sat down to review your own goals for the new year, now’s a great time to pause and check in. And it’s not necessarily to check progress on those goals,...

Catherine Pietrow - EMyth

Catherine Pietrow


Managing Money

3 min read

3 tips for simplifying your PPP application process

Last April, like many of you, I applied for the first round of Paycheck Protection Program (PPP) funds. My company had taken an immediate hit in revenue from the shock of the pandemic, and there was no certainty that it would rebound anytime soon. The only point of comparison I had was the 2009 financial crisis, a...

Ilene Frahm - EMyth

Ilene Frahm