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business owner writing down new years goals

The 3-step plan for growing your business in the new year

While 2020 was an unprecedented time for business owners, 2021 has continued to present some unique situations. For some, it's remained a challenge to keep business going, managing through pivots and some hard choices. For others, business has been able to stay the course—or even boom. Whatever side of the coin yo...

Adam Traub - EMyth

Adam Traub

five core leadership skills

The five core leadership skills

Starting a business doesn’t naturally transform you into a leader. In fact, many business owners we work with didn’t get into business to be leaders. They simply wanted to follow their dream, to use their natural interest or talents to create their own path in life. For these folks, the idea of leading can be anyt...

Tricia Huebner - EMyth

Tricia Huebner

develop a product strategy small business planning

Develop an informed product strategy for your small business

Any entrepreneur who’s had to pivot their business during the pandemic can attest: Hardship breeds innovation. We’ve seen many EMyth Clients make critical creative shifts in their business or delivery model in order to meet their customers where they were—and to keep their company alive. But now that life is slowl...

Tricia Huebner - EMyth

Tricia Huebner


Finding Customers

6 min read

3 steps for choosing the right lead generation channels

When it comes to effective lead generation, the channel you choose is as important as your message. And it’s better to forgo lead generation than to use a channel that doesn’t align with your target market—and potentially waste resources. Take for example an EMyth Client named Melissa who recently reached out. She...

Tricia Huebner - EMyth

Tricia Huebner

system strategy for small business

How to run your business like NASA going to the moon

As a kid, I remember being absolutely fascinated while I watched the moon landings on a black-and-white television; and now, years later, I’m still excited by big rockets and the notion of space travel. But even if you’re not that interested in exploring galaxies far, far away, the notion of building rockets and f...

Nick Lawler - EMyth

Nick Lawler

developing managers in your business, how to develop leadership in your business

How to develop managers within your business

Perhaps you know the famous proverb, “Give a man a fish and you’ll feed him for a day; teach a man to fish and you’ll feed him for a lifetime.” It may seem like an obvious concept, but it’s surprisingly hard for business owners to embrace. The essence of this idea speaks perfectly to why you owe it to both yoursel...

Remy Gervais - EMyth

Remy Gervais

how to escape entrepreneurial burnout, how to avoid burnout

Work-Life Balance

9 min read

How to avoid or escape entrepreneurial burnout

As an entrepreneur, you likely spend every day taking care of your business. But are you doing everything you can to take care of yourself? The work of owning a company is tireless, but you keep at it because it’s your dream in progress. At EMyth, many business owners come to us because they’re burnt out—they’ve h...

Tricia Huebner - EMyth

Tricia Huebner

how to price products and services as a small business

How to price your product or services

When it comes to pricing products or services, most small business owners don’t know where to start. Perhaps you’ve had the experience of basing your prices off competitive offerings in your market or by adding “x” percent to cost of production—and then not looking back to evaluate or consider the systemic or holi...

Tricia Huebner - EMyth

Tricia Huebner

cash flow plan, how to create a cash flow plan for a small business

Systems and Structure

5 min read

The essential steps for creating a cash plan

If you’re like many other business owners, the mere thought of managing your finances makes you want to bury your head in the sand. You may find yourself asking, “How can I create a cash plan? Wait—what is a cash plan?” And that’s a great place to start: What exactly is a cash plan?  Think about it like this: If y...

Adam Traub - EMyth

Adam Traub