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Finding Customers

4 min read

Discover your ideal customer

Seth Godin once said, “Everyone is not your customer.” And he’s not wrong. While your potential market may consist of everyone in theory, not everyone is your ideal customer. For small business owners, the idea of turning away customers can feel foolish. Why would you narrow down the pool of people who may want to...

Tricia Huebner - EMyth

Tricia Huebner

business turnaround, how to turnaround a failing company

Managing Money

5 min read

Work ON it: From financial crisis to profit

Most business owners don’t start off with expert knowledge in business finance. In fact, many owners we speak with still manage their books out of a checkbook register. (If this sounds like you, don’t worry—you’re in good company.) There are plenty of things that hold people back from diving into finance—fear, dis...

Kirstin Fulton - EMyth

Kirstin Fulton

coaching vs consulting, business coach vs business consultant

Leadership

3 min read

Business coaching versus consulting

What’s your biggest business challenge? Whether it’s poor sales, employee issues, or something more personal, every business owner can identify at least one pervasive problem that seems to hold the whole company back. So It’s natural to try to bring in an outside expert to help resolve your frustrations—but what k...

Remy Gervais - EMyth

Remy Gervais

how to systematize your business, steps to systematizing your business

Business Systems

2 min read

How to start systematizing your business

As a business owner, sometimes the hardest part of the job is knowing what decisions to make. Maybe you look to other businesses you admire and wonder: How do they do it? How are they finding the right customers, or building such a recognizable brand—and doing it with the same unwavering efficiency every single ti...

Tricia Huebner - EMyth

Tricia Huebner

how to make organizational chart, best org chart for small businesses, org chart

6 steps to creating the perfect organization chart

The pandemic has shown us one indisputable truth: There’s always a different way of doing things. Whether in life or in business, we’ve all made adjustments to our standard mode of functioning. And it hasn’t been easy—it’s never easy to make dramatic changes. But now, as the world is slowly shifting back to in-per...

Tricia Huebner - EMyth

Tricia Huebner

aria studios, kolby moser

Work ON it: Learn to be a great manager

If there’s one thing most business owners struggle with (okay, aside from creating a budget), it’s the transition from managing no one to managing everyone. Most clients who come to us simply don’t want to deal with management responsibilities—period. They hope (and act on the belief) that if they hire good people...

Kirstin Fulton - EMyth

Kirstin Fulton

marketing misconceptions, marketing myths, identify the different misconceptions about marketing

The biggest misconception about marketing

Most people mistakenly think of marketing as an external action. Often, when I ask one of my new clients about their current marketing system, I get a response like, “Sure, I have an e-commerce website. We’re always sending out offers to our prospects,” or, “We run regular marketing campaigns all over the country....

Adam Traub - EMyth

Adam Traub

does business coaching work, is business coaching worth it

Leadership

5 min read

The only business coaching model that works

If you’re reading this, chances are you already know a bit about business coaching. You may even recognize that you need something like coaching. At the very least, you know that some change or transformation has to happen in your business, because it’s just not performing how you want it to or giving you the free...

Remy Gervais - EMyth

Remy Gervais

e-myth-business-coaching-build-your-finance-system

The unhealthy financial behaviors that damage your business

Business owners aren’t finance experts. It’s a sweeping statement, but as a business coach and business owner myself, I know the truth of it. One of the beautiful things about owning a business is that you don’t have to be an expert in everything—you just need to have the right experts at your fingertips. This is ...

Kirstin Fulton - EMyth

Kirstin Fulton

simple business systems, building a business system, creating systems that work

Business Systems

2 min read

How strong are your business systems?

The start of the calendar year is a time of reckoning and decision-making for many business owners. Metaphorically (and sometimes literally) there’s a boundary between what was happening in your business last year and what’s to come. And as a business coach, I often help my clients build the bridge between those t...

Tricia Huebner - EMyth

Tricia Huebner