When my daughters were younger, they belonged to our local community Girl Scout troop, and every year they'd go about the business of knocking on various strangers' doors to sell their Girl Scout cookies.
If we’ve learned anything at EMyth worth teaching business owners, it’s that the systems you build—if they’re to create real value—need to generate consistent, predictable results. Consistency and predictability eliminate chaos, reduce stress, drive growth and make it possible to build a business that doesn’t depe...
When you’re a small business owner, it’s only natural to want to appeal to every potential customer who might be interested in the goods or services you offer—the more business, the better, right? But when your marketing strategy tries to please everyone, it won’t accurately reflect what makes your business one of...
What happened over the last ten years? For me, it went from door-to-door salespeople and a mailbox full of advertisements to electronic overload. My gosh, my inbox fills up fast. My Facebook feed runs faster than I can run my fastest mile. My phone battery now dies quicker than ever before, and at times, I want to...
Teresa owns a veterinarian practice. She’s been in business for nearly 30 years (about as long as EMyth!), and she still loves every minute of it. Lately however, business has been slow so Teresa reached out to a local marketing consultant for some help.
If your market’s perception of what you sell–your service or product–is no different from others in your trading area, you sell a commodity. And if that’s the perception, (so pervasive that even you accept it) you’re in a dangerous trap because the only way you can compete is on price. And that’s a recipe for disa...
Most of us don’t go through a single week without buying some type of service product. The increased prevalence of service industries over the last two decades has made this the fastest expanding sector of the economy. The service sector, as defined here, includes the major industry groupings of trade, finance, in...
You're a small business owner and, like most of your fellow entrepreneurs, you’re feeling squeezed from every side. The cost of doing business, being in business and getting more business just seems to be going up.
More than a slogan The ubiquitous business slogan, or tagline, is familiar to everyone. From Nike’s “Just Do It.” to the classic “got milk?” of the California Milk Processor Board, we all carry these phrases around in our heads along with commercial jingles and corporate logos. But the USP (Unique Selling Proposit...
Almost every business owner wants more leads for their business. In fact, for many owners the need for a constant inflow of qualified leads often dominates their thinking. There are, however, many challenges to ensuring and maintaining that supply. And, in addition to the needs of today, growth objectives and prof...
There are a lot of things marketing automation software can do for you. It can help you increase traffic, educate and inspire potential customers, and give you a microscopic view of what happens at every step of your buyer’s journey. But like all good things, it’s not quite that simple. It takes a real investment ...
Is your blog getting you down? Do you wonder whether it’s worth all the effort, whether people are really getting something from it, whether you’re “doing it right”? Maybe you think you’re not a writer, or you simply feel like you don’t have the time to write with all the other demands of your small business.