As an enlightened business owner, you understand the importance of doing market research on your prospective customers. For example, you want to know where they're located, any common characteristics they may have and, ultimately, as much as possible about how they think - their needs, wishes, and motivations. The...
Most people mistakenly think of marketing as an external action. Often, when I ask one of my new clients about their current marketing system, I get a response like, “Sure, I have an e-commerce website. We’re always sending out offers to our prospects,” or, “We run regular marketing campaigns all over the country....
What happened over the last ten years? For me, it went from door-to-door salespeople and a mailbox full of advertisements to electronic overload. My gosh, my inbox fills up fast. My Facebook feed runs faster than I can run my fastest mile. My phone battery now dies quicker than ever before, and at times, I want to...
“We need more sales.” At some point during the life of your business you've probably uttered these words. For most business owners these words have become a part of their regular vocabulary. Without sales, there's no business. The employees need to get paid, the lights need to stay on and most companies are lookin...
Harvard Business School professor and acclaimed author, Clayton M. Christenson, recently detailed in a co-authored article that nearly 90% of new products sent to market fail. This is an astoundingly high number considering the amount of time, money, and energy that goes into researching, designing, and marketing ...
Teresa owns a veterinarian practice. She’s been in business for nearly 30 years (about as long as EMyth!), and she still loves every minute of it. Lately however, business has been slow so Teresa reached out to a local marketing consultant for some help.
When my daughters were younger, they belonged to our local community Girl Scout troop, and every year they'd go about the business of knocking on various strangers' doors to sell their Girl Scout cookies.
If your market’s perception of what you sell–your service or product–is no different from others in your trading area, you sell a commodity. And if that’s the perception, (so pervasive that even you accept it) you’re in a dangerous trap because the only way you can compete is on price. And that’s a recipe for disa...
Most of us don’t go through a single week without buying some type of service product. The increased prevalence of service industries over the last two decades has made this the fastest expanding sector of the economy. The service sector, as defined here, includes the major industry groupings of trade, finance, in...
You're a small business owner and, like most of your fellow entrepreneurs, you’re feeling squeezed from every side. The cost of doing business, being in business and getting more business just seems to be going up.
Without customers, a business does not exist.
The art of marketing is the never-ending challenge to answer this question: What emotional needs do my customers have that my business could fulfill? To help you find the answer, we suggest that you start by collecting information on your customers through a variety of techniques, including conducting customer sur...