Open Menu

Small Business Marketing

Latest Posts

Smart Business Coach

Request a free coaching session with a Certified EMyth Coach

Talk to a Coach
marketing misconceptions, marketing myths, identify the different misconceptions about marketing

The biggest misconception about marketing

Most people mistakenly think of marketing as an external action. Often, when I ask one of my new clients about their current marketing system, I get a response like, “Sure, I have an e-commerce website. We’re always sending out offers to our prospects,” or, “We run regular marketing campaigns all over the country....

Adam Traub - EMyth

Adam Traub

Are you social?

What happened over the last ten years? For me, it went from door-to-door salespeople and a mailbox full of advertisements to electronic overload. My gosh, my inbox fills up fast. My Facebook feed runs faster than I can run my fastest mile. My phone battery now dies quicker than ever before, and at times, I want to...

EMyth Team - EMyth

EMyth Team

How to develop your service business

Most of us don’t go through a single week without buying some type of service product. The increased prevalence of service industries over the last two decades has made this the fastest expanding sector of the economy. The service sector, as defined here, includes the major industry groupings of trade, finance, in...

EMyth Team - EMyth

EMyth Team

Marketing on a shoestring budget

You're a small business owner and, like most of your fellow entrepreneurs, you’re feeling squeezed from every side. The cost of doing business, being in business and getting more business just seems to be going up.

EMyth Team - EMyth

EMyth Team

The art of marketing

The art of marketing is the never-ending challenge to answer this question: What emotional needs do my customers have that my business could fulfill? To help you find the answer, we suggest that you start by collecting information on your customers through a variety of techniques, including conducting customer sur...

EMyth Team - EMyth

EMyth Team