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How we're planning for our 40th Anniversary

This is the season for planning for the new year and we’ve been talking a lot about it. If you haven’t started yet, it’s not too late to create your Annual Plan. We have a six step process to get you there. If you really want your business to look, act, feel and perform differently a year from now (Is there anyone...

Ilene Frahm - EMyth

Ilene Frahm

effective sales conversations

Who leads your sales conversations? You or your prospects?

This is Part Four on how to build a sales system that works. Read Part One, Part Two, and Part Three here. When you really break it down, a salesperson who has the highest lead to sales conversions is doing one thing better than everyone else: leading the sales conversation. If you, in your sales role, or your sal...

Ilene Frahm - EMyth

Ilene Frahm

My reflections on women in leadership

As an owner of EMyth and its Board Chair, this is a meaningful time for me. October is National Women’s Small Business Month. My 35th anniversary at EMyth is a few months away, having spent the first 17 years building the company into a global brand with my former husband, Michael Gerber, EMyth’s founder and best ...

Ilene Frahm - EMyth

Ilene Frahm

The sales conversation you don't know you're having

This is Part Three on how to build a sales system that works. Read Part One here, Part Two here, and Part Four here. How well do you know what’s really going on in your sales department? Whether you’re a solopreneur or you’ve got a team of salespeople responsible for bringing in new business, how much do you reall...

Ilene Frahm - EMyth

Ilene Frahm

Are you open to getting more sales?

This is Part Two on how to build a sales system that works. Read Part One, Part Three, and Part Four here. Isn’t it curious that sales, the lifeblood of every small business, is so damn hard to get right? You started your business because you believed you could make or do something that other people wanted, but th...

Ilene Frahm - EMyth

Ilene Frahm

Stop waiting for the perfect salesperson

This is Part One on how to build a sales system that works. Read Part Two, Part Three, and Part Four here. It’s not hard to agree with the idea that your business needs systems. But, when it comes to sales, small business owners often have a lot of difficulty really getting behind creating a comprehensive sales sy...

Ilene Frahm - EMyth

Ilene Frahm

A day in your life

The day you decided to stop working for anyone but yourself was probably glorious. No one to tell you what to do and how to do it. Life suddenly had promise, imagining yourself spending every day doing the work you’re passionate about. Until… until the day you realized that instead of your boss dictating how you d...

EMyth Team - EMyth

EMyth Team

Have you said no today?

John Lennon gave us, “Yes is the answer,” and I get what he means. He was talking about saying yes to love, embracing life, and seeing opportunities instead of limits—all important and valuable in building the kind of world we want to live in. But what about saying “No?” Is there a place for that, especially in yo...

EMyth Team - EMyth

EMyth Team

How do you create a business that beats the odds? I’ll tell you.

It was about a year ago today that I was asked by Ilene Gail Frahm, our Board Chair, to become the next CEO of EMyth. The last year has been filled with an immense amount of learning and growth. My appreciation for every single person on our team in Ashland, Oregon has never been greater: they are all incredibly d...

EMyth Team - EMyth

EMyth Team

What I discovered on my quest for work-life balance

I’m in the upstairs bathroom writing notes on my iPhone when it strikes me—the apparent irony of me sketching out notes for a blog post about work-life balance while in the middle of giving my daughters a bath. I left work hours ago but had hardly left my work behind me. And in that moment I felt so close to the m...

EMyth Team - EMyth

EMyth Team

Client story: Morgan Spradling

This is a guest post by EMyth client, Morgan Spradling. When I started Highland Cycles in 2007, I wanted to change the way people thought about the motorcycle industry. Over the years, motorcycle repair shops have lost their appeal and have earned a poor reputation. Everyone told me it would be impossible to make ...

EMyth Team - EMyth

EMyth Team

Not an inspirational leader? Think again.

How do you inspire your people? You can feel they need something. You see them come into work with tired eyes and watch them half-listen during meetings. You know it’s on you to uplift them or bring them more meaning, something to get their head above water and remember why they took a job with your company in the...

EMyth Team - EMyth

EMyth Team

Struggling to engage your employees? Start here

You call your team together to roll out your strategy for the coming quarter. Everyone gathers around and all eyes are on you. You’ve spent at least forty hours over the last two weeks planning, modeling, forecasting, all in anticipation of this day. OK, take a deep breath, and begin your presentation. Five minute...

EMyth Team - EMyth

EMyth Team

Episode 9: $5K to $500K: Jeff's turnaround story (Pt. 2) [Podcast]

On It is a monthly podcast where we tell the stories of business owners and how they transformed their companies. Listen to the latest episode on Soundcloud and iTunes. In Part 1 of Jeff Schneider’s turnaround story, his business, Marketing Ninjas, was on the edge of failure. But, Jeff was determined to keep his b...

EMyth Team - EMyth

EMyth Team

How to avoid vacation hell

Turn a prickly pineapple into the perfect vacation piña colada At well-past closing time, you’re staring at an inbox full of emails. With only a day to go until your vacation, it seems like your “time-off” will be spent dodging phone calls from employees. Looks like the golden sand, palm trees, and blue ocean you’...

Nick Lawler - EMyth

Nick Lawler