Seth Godin once said, “Everyone is not your customer.” And he’s not wrong. While your potential market may consist of everyone in theory, not everyone is your ideal customer. For small business owners, the idea of turning away customers can feel foolish. Why would you narrow down the pool of people who may want to...
After more than four decades running a successful business, Ronald Powell decided it was time to make a change. Though he was a talented Technician who enjoyed his work, Ronald wanted to approach his business like a true Entrepreneur. Working with his EMyth Coach helped him discover his vision for his business and...
After more than two decades, "The EMyth Revisited" continues to top business bestseller lists and is considered required reading for anyone starting their own company. See the principles of the EMyth Approach in this free excerpt of Chapter One.
Brand loyalty is rooted in how a customer feels about and connects with your product and service. How well are you building an optimal experience? Take our quiz to find out.
To grow a profitable business, you need to connect with the right customers—and the perfect marketing message is your most powerful tool.
The Seven Essential Systems represent every system your business needs to work. Our free EMyth Mastery Worksheets help you understand each system and give you the tools to start building more structure into your business.
If, after reading part one and part two in this series, you’re starting to see the value in better understanding your financial performance, then we’re in a good place to move forward. If you’re thinking, “Sure, that all sounds good, but there’s no way I have time to put this much energy into tracking and thinking...
What happened over the last ten years? For me, it went from door-to-door salespeople and a mailbox full of advertisements to electronic overload. My gosh, my inbox fills up fast. My Facebook feed runs faster than I can run my fastest mile. My phone battery now dies quicker than ever before, and at times, I want to...
This is part two in a series. Click here for Part 1. In my last post we talked about marketing and how it starts with you and your Brand Commitment. I left you with two questions to ponder: What do you want your customers to say about your business? And, how do you want your customers to feel in every interaction ...
“We need more sales.” At some point during the life of your business you've probably uttered these words. For most business owners these words have become a part of their regular vocabulary. Without sales, there's no business. The employees need to get paid, the lights need to stay on and most companies are lookin...
Need more sales?
What’s the purpose of your business?
Harvard Business School professor and acclaimed author, Clayton M. Christenson, recently detailed in a co-authored article that nearly 90% of new products sent to market fail. This is an astoundingly high number considering the amount of time, money, and energy that goes into researching, designing, and marketing ...