When it comes to effective lead generation, the channel you choose is as important as your message. And it’s better to forgo lead generation than to use a channel that doesn’t align with your target market—and potentially waste resources. Take for example an EMyth Client named Melissa who recently reached out. She...
Most people mistakenly think of marketing as an external action. Often, when I ask one of my new clients about their current marketing system, I get a response like, “Sure, I have an e-commerce website. We’re always sending out offers to our prospects,” or, “We run regular marketing campaigns all over the country....
If you’re like many business owners, you started your business by letting customers choose you—you hung a sign up outside and said yes to anyone who walked through the door. And while this is a great way to get your business off the ground initially (and sometimes the only way), it’s not sustainable in the long ru...
EMyth Clients Scott Present and MJ Navara never expected to have their own events company. For years, party production was side work, a fun hobby that made them some extra money. But after college, both gravitated away from the corporate careers they’d prepared for and back to something they were passionate about—...
Your Customer Fulfillment system—the way you deliver your product or service to your customers—is an essential part of every business. But at EMyth, we talk often with our clients about how your fulfillment system is more than your product or service: It’s the promise you make to your customers, the experience the...
After more than four decades running a successful business, Ronald Powell decided it was time to make a change. Though he was a talented Technician who enjoyed his work, Ronald wanted to approach his business like a true Entrepreneur. Working with his EMyth Coach helped him discover his vision for his business and...
After more than two decades, "The EMyth Revisited" continues to top business bestseller lists and is considered required reading for anyone starting their own company. See the principles of the EMyth Approach in this free excerpt of Chapter One.
Brand loyalty is rooted in how a customer feels about and connects with your product and service. How well are you building an optimal experience? Take our quiz to find out.
To grow a profitable business, you need to connect with the right customers—and the perfect marketing message is your most powerful tool.
The Seven Essential Systems represent every system your business needs to work. Our free EMyth Mastery Worksheets help you understand each system and give you the tools to start building more structure into your business.
If, after reading part one and part two in this series, you’re starting to see the value in better understanding your financial performance, then we’re in a good place to move forward. If you’re thinking, “Sure, that all sounds good, but there’s no way I have time to put this much energy into tracking and thinking...
What happened over the last ten years? For me, it went from door-to-door salespeople and a mailbox full of advertisements to electronic overload. My gosh, my inbox fills up fast. My Facebook feed runs faster than I can run my fastest mile. My phone battery now dies quicker than ever before, and at times, I want to...
This is part two in a series. Click here for Part 1. In my last post we talked about marketing and how it starts with you and your Brand Commitment. I left you with two questions to ponder: What do you want your customers to say about your business? And, how do you want your customers to feel in every interaction ...
