Marketing is an art. And if you want your small business to be successful, understanding that art (or having people on your team who do) is an absolute must. People can’t turn into customers until they know who your company is, why they need your products or services, and what sets your business apart. That’s whe...
When it comes to effective lead generation, the channel you choose is as important as your message. And it’s better to forgo lead generation than to use a channel that doesn’t align with your target market—and potentially waste resources. Take for example an EMyth Client named Melissa who recently reached out. She...
If we’ve learned anything at EMyth worth teaching business owners, it’s that the systems you build—if they’re to create real value—need to generate consistent, predictable results. Consistency and predictability eliminate chaos, reduce stress, drive growth and make it possible to build a business that doesn’t depe...
When you’re a small business owner, it’s only natural to want to appeal to every potential customer who might be interested in the goods or services you offer—the more business, the better, right? But when your marketing strategy tries to please everyone, it won’t accurately reflect what makes your business one of...
Any entrepreneur who’s had to pivot their business during the pandemic can attest: Hardship breeds innovation. We’ve seen many EMyth Clients make critical creative shifts in their business or delivery model in order to meet their customers where they were—and to keep their company alive. But now that life is slowl...
Seth Godin once said, “Everyone is not your customer.” And he’s not wrong. While your potential market may consist of everyone in theory, not everyone is your ideal customer. For small business owners, the idea of turning away customers can feel foolish. Why would you narrow down the pool of people who may want to...
Most people mistakenly think of marketing as an external action. Often, when I ask one of my new clients about their current marketing system, I get a response like, “Sure, I have an e-commerce website. We’re always sending out offers to our prospects,” or, “We run regular marketing campaigns all over the country....
If you’re like many business owners, you started your business by letting customers choose you—you hung a sign up outside and said yes to anyone who walked through the door. And while this is a great way to get your business off the ground initially (and sometimes the only way), it’s not sustainable in the long ru...
EMyth Clients Scott Present and MJ Navara never expected to have their own events company. For years, party production was side work, a fun hobby that made them some extra money. But after college, both gravitated away from the corporate careers they’d prepared for and back to something they were passionate about—...
Your Customer Fulfillment system—the way you deliver your product or service to your customers—is an essential part of every business. But at EMyth, we talk often with our clients about how your fulfillment system is more than your product or service: It’s the promise you make to your customers, the experience the...
After more than four decades running a successful business, Ronald Powell decided it was time to make a change. Though he was a talented Technician who enjoyed his work, Ronald wanted to approach his business like a true Entrepreneur. Working with his EMyth Coach helped him discover his vision for his business and...
After more than two decades, "The EMyth Revisited" continues to top business bestseller lists and is considered required reading for anyone starting their own company. See the principles of the EMyth Approach in this free excerpt of Chapter One.
Brand loyalty is rooted in how a customer feels about and connects with your product and service. How well are you building an optimal experience? Take our quiz to find out.