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From your customers' perspective

You may have heard the saying that a customer who buys a drill from you isn't actually buying a drill, they're buying a hole. They don't need a drill, they need what a drill provides, which, of course, is a hole. This is equally true for your business regardless of what you believe you are selling. And when it com...

EMyth Team - EMyth

EMyth Team

Finding Customers

1 min read

Excellent customer service isn't enough

Business has changed. Excellent customer service is no longer enough on its own to separate you from your competition. Whether you want to grow or just maintain your business, start with the assumption that all your competitors are already providing the same high-level of service as you are (in addition to offerin...

EMyth Team - EMyth

EMyth Team

Finding Customers

1 min read

The power of positioning

Think about your own responses to the advertising and promotions you receive. Much of it probably goes right past you, deflected instinctively and even unconsciously by your Ad Filtering System. Yet some messages resonate with you. They connect somehow, in ways that you're not even aware of, and you respond to the...

EMyth Team - EMyth

EMyth Team

Looking for the perfect customer? Look no further

It’s never been easier to chase after the wrong customers. With the explosion of online marketing tools, you and your team can spend all day (and all night) doing it. Which is why it’s never been more important that you have something—or more specifically, someone—to guide you. The challenge for today’s business o...

EMyth Team - EMyth

EMyth Team

Marketing is not a department

We spent $500 billion globally on advertising in 2013. Every year we're spending more money, to interrupt more people, more often, with messages they don't care about and don't pay attention to. We've come to believe that the way to succeed is to have an advantage—by being different or better, more visible, or jus...

EMyth Team - EMyth

EMyth Team