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Finding Customers

Expand your business—find and delight the right customers.

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how to attract your ideal customer

How to attract and delight your ideal customer

When you’re a small business owner, it’s only natural to want to appeal to every potential customer who might be interested in the goods or services you offer—the more business, the better, right? But when your marketing strategy tries to please everyone, it won’t accurately reflect what makes your business one of...

Tricia Huebner - EMyth

Tricia Huebner

business owner trying to avoid marketing myopia

Finding Customers

3 min read

4 tips for avoiding marketing myopia in your small business

Any entrepreneur who’s had to pivot their business during the pandemic can attest: Hardship breeds innovation. We’ve seen many EMyth Clients make critical creative shifts in their business or delivery model in order to meet their customers where they were—and to keep their company alive. But now that life is slowl...

Tricia Huebner - EMyth

Tricia Huebner

targeting your ideal customer

Finding Customers

4 min read

Discover your ideal customer

Seth Godin once said, “Everyone is not your customer.” And he’s not wrong. While your potential market may consist of everyone in theory, not everyone is your ideal customer. For small business owners, the idea of turning away customers can feel foolish. Why would you narrow down the pool of people who may want to...

Tricia Huebner - EMyth

Tricia Huebner

marketing misconceptions, marketing myths, identify the different misconceptions about marketing

The biggest misconception about marketing

Most people mistakenly think of marketing as an external action. Often, when I ask one of my new clients about their current marketing system, I get a response like, “Sure, I have an e-commerce website. We’re always sending out offers to our prospects,” or, “We run regular marketing campaigns all over the country....

Adam Traub - EMyth

Adam Traub

ideal customer, who are your ideal customers, how to find your ideal customer

Finding Customers

4 min read

4 tips for choosing your ideal customer

If you’re like many business owners, you started your business by letting customers choose you—you hung a sign up outside and said yes to anyone who walked through the door. And while this is a great way to get your business off the ground initially (and sometimes the only way), it’s not sustainable in the long ru...

Kirstin Fulton - EMyth

Kirstin Fulton

barrington dental care

Client story: from dental technician to real entrepreneur

After more than four decades running a successful business, Ronald Powell decided it was time to make a change. Though he was a talented Technician who enjoyed his work, Ronald wanted to approach his business like a true Entrepreneur. Working with his EMyth Coach helped him discover his vision for his business and...

EMyth Team - EMyth

EMyth Team