After more than two decades, "The EMyth Revisited" continues to top business bestseller lists and is considered required reading for anyone starting their own company. See the principles of the EMyth Approach in this free excerpt of Chapter One.
"The purpose of business is to create and keep a customer."
Think about your own responses to the advertising and promotions you receive. Much of it probably goes right past you, deflected instinctively and even unconsciously by your Ad Filtering System. Yet some messages resonate with you. They connect somehow, in ways that you're not even aware of, and you respond to the...
What’s more important to you? A one-time purchase, or a customer with a long-term relationship with your business? Customers-for-life is the strategy and the hope behind all great brands.
Can your website be your secret weapon? The silver bullet that makes all the difference?
In this podcast, we dispel the myth that market research has to be complicated and expensive.