Uncommonly Genuine™ Engagement is EMyth's proprietary coaching methodology designed to inspire the self-awareness and authenticity business owners need to build not just the business but the life they truly want. EMyth Coaches are expertly trained to guide clients on what we call a "Vertical Journey"—a series of thoughtful questions that guide clients in moving away from generalities into specifics, from concepts into lived experiences…from their head into their heart where authenticity lives. Through this approach, business owners effectively tap into their feelings, needs and desires in a way that allows them to uncover their strengths as well as their blind spots.
At the core of Uncommonly Genuine™ Engagement is a simple but powerful truth: the biggest thing holding most businesses back is the owner. Most people go into business for themselves as Technicians, people who are exceptional at the technical work of their business but lack the skills required to be the Managers, Entrepreneurs and Leaders their business needs them to be. This typically leaves them feeling overwhelmed and inadequate to the task of owning and operating a business.
EMyth Coaching Program clients can expect to feel heard and seen, supported, challenged and held accountable for accomplishing what’s important to them. In the process, they find themselves letting go of beliefs and habits that are keeping them stuck. They solve persistent problems that previously seemed beyond them. They learn how to work on their business not just in it. The result is transformation: a business owner who’s building a business that reflects their values and standards but can operate without them rather than because of them.
Uncommonly Genuine™ Engagement isn't therapy—it's a unique and straightforward approach to business coaching that helps business owners connect with themselves at a level that enhances performance. In the process, our clients move from feeling victimized by their business to taking ownership of their results. Every coaching interaction becomes an opportunity for meaningful change, giving clients not just the systems and strategies they need, but the self-awareness and leadership skill required to build a business and a life they love leading.
Copyright © 2025 E-Myth Worldwide, Inc. All rights reserved. EMyth, the EMyth Logo, E-Myth, “Lift Your Business. Love Your Life.”, and the Seven Essential Systems Logo are trademarks of E-Myth Worldwide, Inc. EMyth is registered with the U.S. Patent and Trademark Office.