<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=818106588357768&amp;ev=PageView&amp;noscript=1">
Open Menu
Smart Business Coach

Request a free coaching session with a Certified EMyth Coach

Talk to a Coach

Product Strategy

4 min read

The impact of pricing on profits

How do you decide what to charge for your product or service? The specifics will be different for every business, but it comes down to one thing: VALUE. If your customers can see the value of buying your product or service, they'll happily pay the price. If they don't see that value, it makes little difference how...

EMyth Team - EMyth

EMyth Team

Positioning your brand

As the big box stores came into town, Jack and Emily found themselves faced with an all too common problem: Their business couldn't compete on price.

EMyth Team - EMyth

EMyth Team

Are your current customers your best untapped market?

Most business owners know the challenges of winning new customers. It takes time and resources to find your market, message your products and services in a way that speaks to their needs and offer a way to buy from you that’s affordable and convenient. Having made that investment and won a new customer, it’s only ...

EMyth Team - EMyth

EMyth Team

Lead Generation

3 min read

Perspective on lead generation

Lead generation accomplishes two indispensable results for your business it attracts the attention of potential customers and it creates factual and emotional impressions. If you do these things right for your target market, you'll get the response you want. What's that response? It's a person making contact with ...

EMyth Team - EMyth

EMyth Team

How to develop your service business

Most of us don’t go through a single week without buying some type of service product. The increased prevalence of service industries over the last two decades has made this the fastest expanding sector of the economy. The service sector, as defined here, includes the major industry groupings of trade, finance, in...

EMyth Team - EMyth

EMyth Team

Product Strategy

4 min read

Your innovation criteria checklist

The Merriam Webster dictionary defines innovation as "the introduction of something new; a new idea, method, or device." This is a fine definition for linguists, but we at E-Myth scoff at this definition, as it applies to business! Just because something is "new" doesn't mean that it's good for the company. Painti...

EMyth Team - EMyth

EMyth Team

Marketing on a shoestring budget

You're a small business owner and, like most of your fellow entrepreneurs, you’re feeling squeezed from every side. The cost of doing business, being in business and getting more business just seems to be going up.

EMyth Team - EMyth

EMyth Team

More sales isn't always the answer

"I need more sales." If I had a dime for every time I heard that from a client… Well, I’d probably have $20 by now. But seriously, the issue of sales (or lack thereof) comes up all the time; most often from clients who are just beginning the EMyth Coaching Program.

EMyth Team - EMyth

EMyth Team

Moving up and out of a home office

Unfortunately, there's no great alarm that sounds when the time is right to leave your cozy, home-based business environment for a commercial building. It’s a decision that should be the result of a strategic plan, and not simply a reaction or the desire for a change. In this article, I’ll discuss some of the crit...

EMyth Team - EMyth

EMyth Team

Creating your training systems for employees

Training employees is one of the most important aspects of "building a business that works" (a phrase we use at EMyth to emphasize that a business that truly works is a systems-based, turn-key operation that works without you). Too often business leaders do not appreciate the value of employee training and neglect...

EMyth Team - EMyth

EMyth Team

How to set up a franchise operation

We recently received a request from one of our readers to write about how to take the first steps toward becoming a franchise. I immediately thought of my friend Dino Dakuras, a restaurateur who has taken the EMyth principle of the Franchise Prototype to heart in the process of franchising his own business. Since ...

EMyth Team - EMyth

EMyth Team