Positioning your brand
As the big box stores came into town, Jack and Emily found themselves faced with an all too common problem: Their business couldn't compete on price.
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3 steps to the perfect customer experience
Ultimately, your business exists to do two things:
Becoming an inspirational communicator
“I’ve said it over and over. I've told my people how to carry themselves at work. I’ve laid out simple guidelines to create a great environment for our customers. But no matter what I say, they seem more concerned with how much they can get away with, rather than how they can contribute.”
Are your current customers your best untapped market?
Most business owners know the challenges of winning new customers. It takes time and resources to find your market, message your products and services in a way that speaks to their needs and offer a way to buy from you that’s affordable and convenient. Having made that investment and won a new customer, it’s only ...
Perspective on lead generation
Lead generation accomplishes two indispensable results for your business it attracts the attention of potential customers and it creates factual and emotional impressions. If you do these things right for your target market, you'll get the response you want. What's that response? It's a person making contact with ...
Four ways money moves through your business
In this podcast, we talk about four ways money moves through your business.
How to lead in your market: The WOW factor
If your market’s perception of what you sell–your service or product–is no different from others in your trading area, you sell a commodity. And if that’s the perception, (so pervasive that even you accept it) you’re in a dangerous trap because the only way you can compete is on price. And that’s a recipe for disa...
How to develop your service business
Most of us don’t go through a single week without buying some type of service product. The increased prevalence of service industries over the last two decades has made this the fastest expanding sector of the economy. The service sector, as defined here, includes the major industry groupings of trade, finance, in...
Your innovation criteria checklist
The Merriam Webster dictionary defines innovation as "the introduction of something new; a new idea, method, or device." This is a fine definition for linguists, but we at E-Myth scoff at this definition, as it applies to business! Just because something is "new" doesn't mean that it's good for the company. Painti...
Marketing on a shoestring budget
You're a small business owner and, like most of your fellow entrepreneurs, you’re feeling squeezed from every side. The cost of doing business, being in business and getting more business just seems to be going up.
More sales isn't always the answer
"I need more sales." If I had a dime for every time I heard that from a client… Well, I’d probably have $20 by now. But seriously, the issue of sales (or lack thereof) comes up all the time; most often from clients who are just beginning the EMyth Coaching Program.
Moving up and out of a home office
Unfortunately, there's no great alarm that sounds when the time is right to leave your cozy, home-based business environment for a commercial building. It’s a decision that should be the result of a strategic plan, and not simply a reaction or the desire for a change. In this article, I’ll discuss some of the crit...
Are you doing everything you can to keep your customers?
"The purpose of business is to create and keep a customer."
Creating your training systems for employees
Training employees is one of the most important aspects of "building a business that works" (a phrase we use at EMyth to emphasize that a business that truly works is a systems-based, turn-key operation that works without you). Too often business leaders do not appreciate the value of employee training and neglect...
How to set up a franchise operation
We recently received a request from one of our readers to write about how to take the first steps toward becoming a franchise. I immediately thought of my friend Dino Dakuras, a restaurateur who has taken the EMyth principle of the Franchise Prototype to heart in the process of franchising his own business. Since ...
Strategic work made simple
Have you ever played that game where you repeat a particular word over, and over, and over until suddenly, it just doesn’t sound right anymore? At a certain point, it stops making sense. The phenomenon is called semantic satiation and it happens in business all the time! We have a tendency to overuse terms until, ...