---
title: Positioning your brand
description: Positioning Your Brand
---

As the big box stores came into town, Jack and Emily found themselves faced with an all too common problem: Their business couldn't compete on price.

Over time, they saw a steady decrease in sales and it became apparent that something needed to change.

In today's podcast we discuss:

1. Jack and Emily's situation, and the common misconception around competing with the "big guys."
2. How you can begin to position your brand to a selected audience.
3. The key elements of a healthy marketing strategy. (It's not as hard as it sounds).

![EMyth Team](https://www.emyth.com/hubfs/INSIDE-EMyth-300x300px.jpg)

### Written by [EMyth Team](https://www.emyth.com/inside/author/emyth-team)

We share free resources and stories from our clients, Coaches and team members about how to build a business that serves your life. Our posts will give you updates on our business insights and free educational content.

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