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Finding Customers

4 min read

4 tips for choosing your ideal customer

If you’re like many business owners, you started your business by letting customers choose you—you hung a sign up outside and said yes to anyone who walked through the door. And while this is a great way to get your business off the ground initially (and sometimes the only way), it’s not sustainable in the long ru...

Kirstin Fulton - EMyth

Kirstin Fulton

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Identify and overcome your unproductive leadership behaviors

Your business is a reflection of you. In every way, shape and form—from top to bottom—your business reflects your courage and fears. It reflects what you care about: your ideals, values, beliefs, experiences, knowledge and decision-making. This powerful EMyth Principle appears in the beginning pages of The EMyth R...

Tricia Huebner - EMyth

Tricia Huebner

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How to build a business partnership that works

Managing a business partnership may be the only thing more difficult than managing a business. Partnerships are hard for the same reasons that any relationship is hard. It takes diligence and work to bring together personalities, communication styles, and ideals. And if you want your partnership to serve your busi...

Adam Traub - EMyth

Adam Traub

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Leadership

5 min read

3 keys to making real change in your business and life

For the last three months, the world has been in a constant state of disruption. In one way or another, you’ve likely had to adapt to extreme change. Most business owners are adapting for this moment.They’re thinking about how to survive the changes they’re experiencing right now, not how to thrive going forward. ...

Tricia Huebner - EMyth

Tricia Huebner

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Use this wake-up call to build a stronger financial future

In the current economic downturn, small businesses everywhere are suffering and too many will tragically close their doors permanently. For many business owners, it’s been a sobering lesson: Ignoring the practice of reviewing your company’s financial metrics is a high-risk decision with serious consequences. Numbe...

Kirstin Fulton - EMyth

Kirstin Fulton

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Managing Employees

2 min read

Hiring and keeping rockstar employees

Finding the right employees can feel like a constant struggle. The hires you’re not crazy about end up staying while the great ones always seem to leave, causing you to wonder again and again, “Am I missing something or is this just the way it is to manage people?” 

Kirstin Fulton - EMyth

Kirstin Fulton

choose to be proactive with the future of your business emyth coronavirus covid19

Leadership

2 min read

Choose to be proactive with the future of your business

It’s easy to run a business in default mode, to operate reactively instead of proactively. Many business owners do it. They allow systems to develop by happenstance in their business rather than designing them with intention; they keep their business afloat on referrals and word-of-mouth instead of developing a Ma...

Remy Gervais - EMyth

Remy Gervais

EMyth Client Interview Village Beach Market Jason Keen

Leadership

15 min read

How Jason found strength through challenge

EMyth Client Jason Keen didn’t always feel like a leader. But when his father and owner of their family business, Village Beach Market, passed away from a rare form of cancer, Jason had to step into the role of leader quickly and start planning for the business' future. Making the transition from Technician to Ent...

EMyth Team - EMyth

EMyth Team