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Marketing: it's more about you than your customers

“We need more sales.” At some point during the life of your business you've probably uttered these words. For most business owners these words have become a part of their regular vocabulary. Without sales, there's no business. The employees need to get paid, the lights need to stay on and most companies are lookin...

Matt Wilhelmsen - EMyth

Matt Wilhelmsen

The secret to spotting trends in your business

Trendspotting is a term most commonly used in fashion circles. Top designers will spend thousands of dollars to send their curators all over the world to… spot trends. We’ve notoriously been told that the fashion industry is capable of predicting what colors we will want to wear before we even know we want to wear...

Martin Kamenski - EMyth

Martin Kamenski

Client story: Ulf Mansson

When I started Lumagate in 2006, it was because I saw a great opportunity in the marketplace. No one was looking to be the best player in Microsoft technology for system management. It’s a niche, focused, industry—but I knew we could do it.

EMyth Team - EMyth

EMyth Team

Episode 7: Doing the right thing [Podcast]

On It is a monthly podcast where we tell the stories of business owners and how they transformed their companies. Listen to the latest episode on Soundcloud and iTunes. At only 19, Ovid Figueroa opened his roofing business, Serrano II. His strong work ethic showed up everywhere in the business: if it wasn’t done r...

Martin Kamenski - EMyth

Martin Kamenski

5 questions to ask yourself before delegating

Do you ever ask an employee for something you requested several days earlier and get a puzzled look? Or, get the response: “I didn’t know you wanted it today.” Or, even more baffling the employee tells you: “I don’t know how to do that.” These are the kinds of answers that cause many owners to hesitate when delega...

Steve Edkins - EMyth

Steve Edkins

Crafting our vision

What is our purpose? What do we value as a company? What specifically are we going to do? What are we committing to achieve?

Martin Kamenski - EMyth

Martin Kamenski

Episode 6: from Technician to Entrepreneur [Podcast]

On It is a monthly podcast where we tell the stories of business owners and how they transformed their companies. Listen to the latest episode on Soundcloud and iTunes. When Jeff Venn started Create Studios, a web design and digital marketing company, the business was exactly what he wanted. He had more time with ...

Martin Kamenski - EMyth

Martin Kamenski

Client Story: Daniel Caruana and Wayne Spiteri

This story was written from the perspectives of Daniel Caruana, Director and CEO, and Wayne Spiteri, COO and Head of Sales, of Danrae Waterproofing. Our company operates throughout New South Wales, Australia, providing waterproofing and water-related repairs for new construction and remedial buildings in a variety...

EMyth Team - EMyth

EMyth Team

Four must-have traits in a CFO

Numbers—drilling down into a complex spreadsheet of financial data—can be unsettling. Even to those who are accustomed to reviewing their own financials and metrics on a regular basis, it’s entirely possible to feel degrees of panic when faced with looking at the numbers. Why? Because there’s no hiding from the tr...

Martin Kamenski - EMyth

Martin Kamenski

Episode 5: Building a business, not a job [Podcast]

On It is a monthly podcast where we tell the stories of business owners and how they transformed their companies. Listen to the latest episode on Soundcloud and iTunes. For ten years, Higher Standards Academy was just Jerilyn Kass. She was doing the work of the business—teaching SAT prep to college-bound students—...

Martin Kamenski - EMyth

Martin Kamenski

A proactive approach to creating your hiring system

So you’ve found yourself doing a better job of hiring and retaining the right employees. The last key point in my blog post, “Hiring and Keeping Rockstar Employees,” referenced documenting the system. You’ve spent a lot of time understanding and strategizing, and it would be a shame if you didn’t take it a step fu...

John Guanci - EMyth

John Guanci

Understanding the numbers behind your budget

When most business owners hear the word “budgeting,” they cringe. Many times, the “budget” ends up collecting dust on some back room shelf, never to be seen again—until your accountant asks to see it. But your budget is more important than you think. It’s critical in helping you and your management team get the pr...

Rich Heidecker - EMyth

Rich Heidecker

The rewarding risk of a career transition

The first of the year is a good time to step back and take stock of our lives. The New Year seems to give us permission to look at the big picture—our families, our relationships, our careers, dare I say—our dreams? We may ask ourselves questions like: “Am I doing what I truly love? Is my career feeding my life?” ...

Shey Yearsley - EMyth

Shey Yearsley

Client story: how clarifying our values transformed our business

Mike Robirds began EMyth Coaching for his company, Accu-Bore Directional Drilling, in 2014. When a lack of systems was stagnating growth, Mike knew he needed to build more structure into his business if it was going to survive. Together with his partner and his EMyth Coach, he found the vision and values needed to...

EMyth Team - EMyth

EMyth Team

Episode 4: From client to coach [Podcast]

On It is a monthly podcast where we tell the stories of business owners and how they transformed their companies. Listen to the latest episode on Soundcloud and iTunes. In this special edition of On It, Director of Coaching, Adam Traub, and EMyth Coach, Amanda Sutt, talk about their experiences as coaches and form...

Martin Kamenski - EMyth

Martin Kamenski