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Finding Customers

3 min read

4 tips for avoiding marketing myopia in your small business

Any entrepreneur who’s had to pivot their business during the pandemic can attest: Hardship breeds innovation. We’ve seen many EMyth Clients make critical creative shifts in their business or delivery model in order to meet their customers where they were—and to keep their company alive. But now that life is slowl...

Tricia Huebner - EMyth

Tricia Huebner

R2_content_hub_asset_thumbnails_102319_org_chart

Build the perfect org chart for your business

Designing an org chart is the first step to intentionally developing the systems your business needs to run as it should consistently—and without people dependency. Here’s our Guide to Creating Your Org Chart, so you can understand how an org chart works and start creating a company structure around positions and ...

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business owners talking about making a self-sustaining business

Build a self-sustaining business

If you’re fortunate enough to have taken your company on a journey through all of its highs and lows for 5, 10, even 20 years or more, chances are you’ve had those moments when you wished your business weren’t so damn dependent on you. No matter what you’ve achieved, most business owners know in their heart that i...

Ilene Frahm - EMyth

Ilene Frahm

e-myth-employee-benefits-business-strategy-model

Managing Employees

5 min read

How employee benefits help your business

As you grow your business, it’s hard enough to know when it’s the right time to bring on that next employee or how to compensate them. When you add benefits to the equation, these employment questions are among the most complicated issues business owners have to address. Benefits can be expensive. It’s easy to fee...

Ilene Frahm - EMyth

Ilene Frahm

targeting your ideal customer

Finding Customers

4 min read

Discover your ideal customer

Seth Godin once said, “Everyone is not your customer.” And he’s not wrong. While your potential market may consist of everyone in theory, not everyone is your ideal customer. For small business owners, the idea of turning away customers can feel foolish. Why would you narrow down the pool of people who may want to...

Tricia Huebner - EMyth

Tricia Huebner

business turnaround, how to turnaround a failing company

Managing Money

5 min read

Work ON it: From financial crisis to profit

Most business owners don’t start off with expert knowledge in business finance. In fact, many owners we speak with still manage their books out of a checkbook register. (If this sounds like you, don’t worry—you’re in good company.) There are plenty of things that hold people back from diving into finance—fear, dis...

Kirstin Fulton - EMyth

Kirstin Fulton

how to systematize your business, steps to systematizing your business

Business Systems

2 min read

How to start systematizing your business

As a business owner, sometimes the hardest part of the job is knowing what decisions to make. Maybe you look to other businesses you admire and wonder: How do they do it? How are they finding the right customers, or building such a recognizable brand—and doing it with the same unwavering efficiency every single ti...

Tricia Huebner - EMyth

Tricia Huebner

how to make organizational chart, best org chart for small businesses, org chart

6 steps to creating the perfect organization chart

The pandemic has shown us one indisputable truth: There’s always a different way of doing things. Whether in life or in business, we’ve all made adjustments to our standard mode of functioning. And it hasn’t been easy—it’s never easy to make dramatic changes. But now, as the world is slowly shifting back to in-per...

Tricia Huebner - EMyth

Tricia Huebner

aria studios, kolby moser

Learn to be a great manager

If there’s one thing most business owners struggle with (okay, aside from creating a budget), it’s the transition from managing no one to managing everyone. Most clients who come to us simply don’t want to deal with management responsibilities—period. They hope (and act on the belief) that if they hire good people...

Kirstin Fulton - EMyth

Kirstin Fulton

marketing misconceptions, marketing myths, identify the different misconceptions about marketing

The biggest misconception about marketing

Most people mistakenly think of marketing as an external action. Often, when I ask one of my new clients about their current marketing system, I get a response like, “Sure, I have an e-commerce website. We’re always sending out offers to our prospects,” or, “We run regular marketing campaigns all over the country....

Adam Traub - EMyth

Adam Traub

does business coaching work, is business coaching worth it

Leadership

5 min read

The only business coaching model that works

If you’re reading this, chances are you already know a bit about business coaching. You may even recognize that you need something like coaching. At the very least, you know that some change or transformation has to happen in your business, because it’s just not performing how you want it to or giving you the free...

Remy Gervais - EMyth

Remy Gervais

business vision

Leadership

6 min read

Work ON it: Develop your vision

If you’re familiar with the “E” in EMyth, you know that most businesses aren’t started by Entrepreneurs at all. Entrepreneurs are people who go into business with a vision of a company that doesn’t rely on their own ability to make, sell and deliver it. Most businesses are instead started by Technicians. Technicia...

Kirstin Fulton - EMyth

Kirstin Fulton

e-myth-business-coaching-build-your-finance-system

The unhealthy financial behaviors that damage your business

Business owners aren’t finance experts. It’s a sweeping statement, but as a business coach and business owner myself, I know the truth of it. One of the beautiful things about owning a business is that you don’t have to be an expert in everything—you just need to have the right experts at your fingertips. This is ...

Kirstin Fulton - EMyth

Kirstin Fulton

simple business systems, building a business system, creating systems that work

Business Systems

2 min read

How strong are your business systems?

When small business owners find a moment to catch their breath and take a look at where everything stands, they'll sometimes find that there’s a gap between what's happened in their business and what they hope's to come. As a business coach, I often help my clients build the bridge between those two points, helpin...

Tricia Huebner - EMyth

Tricia Huebner