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How do you create a business that beats the odds? I’ll tell you.

It was about a year ago today that I was asked by Ilene Gail Frahm, our Board Chair, to become the next CEO of EMyth. The last year has been filled with an immense amount of learning and growth. My appreciation for every single person on our team in Ashland, Oregon has never been greater: they are all incredibly d...

EMyth Team - EMyth

EMyth Team

What I discovered on my quest for work-life balance

I’m in the upstairs bathroom writing notes on my iPhone when it strikes me—the apparent irony of me sketching out notes for a blog post about work-life balance while in the middle of giving my daughters a bath. I left work hours ago but had hardly left my work behind me. And in that moment I felt so close to the m...

EMyth Team - EMyth

EMyth Team

Client story: Morgan Spradling

This is a guest post by EMyth client, Morgan Spradling. When I started Highland Cycles in 2007, I wanted to change the way people thought about the motorcycle industry. Over the years, motorcycle repair shops have lost their appeal and have earned a poor reputation. Everyone told me it would be impossible to make ...

EMyth Team - EMyth

EMyth Team

Not an inspirational leader? Think again.

How do you inspire your people? You can feel they need something. You see them come into work with tired eyes and watch them half-listen during meetings. You know it’s on you to uplift them or bring them more meaning, something to get their head above water and remember why they took a job with your company in the...

EMyth Team - EMyth

EMyth Team

Struggling to engage your employees? Start here

You call your team together to roll out your strategy for the coming quarter. Everyone gathers around and all eyes are on you. You’ve spent at least forty hours over the last two weeks planning, modeling, forecasting, all in anticipation of this day. OK, take a deep breath, and begin your presentation. Five minute...

EMyth Team - EMyth

EMyth Team

Episode 9: $5K to $500K: Jeff's turnaround story (Pt. 2) [Podcast]

On It is a monthly podcast where we tell the stories of business owners and how they transformed their companies. Listen to the latest episode on Soundcloud and iTunes. In Part 1 of Jeff Schneider’s turnaround story, his business, Marketing Ninjas, was on the edge of failure. But, Jeff was determined to keep his b...

EMyth Team - EMyth

EMyth Team

Episode 8: $5K to $500K: Jeff's Turnaround Story (Pt. 1) [Podcast]

On It is a monthly podcast where we tell the stories of business owners and how they transformed their companies. Listen to the latest episode on Soundcloud and iTunes. Jeff Schneider’s business, Marketing Ninjas, was on the brink of failure. He was putting everything he had into it, and getting only chaos in retu...

EMyth Team - EMyth

EMyth Team

Your brand commitment: it's more about you than your customers

This is part two in a series. Click here for Part 1. In my last post we talked about marketing and how it starts with you and your Brand Commitment. I left you with two questions to ponder: What do you want your customers to say about your business? And, how do you want your customers to feel in every interaction ...

EMyth Team - EMyth

EMyth Team

Frustrations are guaranteed. Success isn't.

Frustration is commonly the difference between what you would like to be and what you are willing to sacrifice to become what you would like to be. - Unknown Show me a business owner who hasn’t felt frustrated and I’ll show you someone who is only a few hours into running their business. All business owners know w...

EMyth Team - EMyth

EMyth Team

Client story: Ravindra Yadav

My dream was to work for the best telecommunication company in India. But after a few years of working for that company, my feelings started to change. Every day I was doing the same thing, always working to get a promotion or a hike in my salary—and I was tired of it. I wanted something different so I started Har...

EMyth Team - EMyth

EMyth Team

Marketing: it's more about you than your customers

“We need more sales.” At some point during the life of your business you've probably uttered these words. For most business owners these words have become a part of their regular vocabulary. Without sales, there's no business. The employees need to get paid, the lights need to stay on and most companies are lookin...

EMyth Team - EMyth

EMyth Team

The secret to spotting trends in your business

Trendspotting is a term most commonly used in fashion circles. Top designers will spend thousands of dollars to send their curators all over the world to… spot trends. We’ve notoriously been told that the fashion industry is capable of predicting what colors we will want to wear before we even know we want to wear...

EMyth Team - EMyth

EMyth Team

Client story: Ulf Mansson

When I started Lumagate in 2006, it was because I saw a great opportunity in the marketplace. No one was looking to be the best player in Microsoft technology for system management. It’s a niche, focused, industry—but I knew we could do it.

EMyth Team - EMyth

EMyth Team

Episode 7: Doing the right thing [Podcast]

On It is a monthly podcast where we tell the stories of business owners and how they transformed their companies. Listen to the latest episode on Soundcloud and iTunes. At only 19, Ovid Figueroa opened his roofing business, Serrano II. His strong work ethic showed up everywhere in the business: if it wasn’t done r...

EMyth Team - EMyth

EMyth Team

Episode 6: from Technician to Entrepreneur [Podcast]

On It is a monthly podcast where we tell the stories of business owners and how they transformed their companies. Listen to the latest episode on Soundcloud and iTunes. When Jeff Venn started Create Studios, a web design and digital marketing company, the business was exactly what he wanted. He had more time with ...

EMyth Team - EMyth

EMyth Team

Client story: Danrae Waterproofing

This story was written from the perspectives of Daniel Caruana, Director and CEO, and Wayne Spiteri, COO and Head of Sales, of Danrae Waterproofing. Our company operates throughout New South Wales, Australia, providing waterproofing and water-related repairs for new construction and remedial buildings in a variety...

EMyth Team - EMyth

EMyth Team