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Leadership

1 min read

In accountability we trust

If we take on accountability by owning it, how is it held in an organizational setting?  It becomes an underlying principle that supports how we make and keep commitments, how we measure and communicate progress, how we act when mistakes or mishaps occur, and how much ownership we take to accomplish our goals. Acc...

EMyth Team - EMyth

EMyth Team

Leadership

2 min read

Reflection and quantification

Looking back while moving forward As usual when the end of the year draws closer, many of us begin to reflect on what we tried to accomplish over the course of this year, and what we would like to accomplish in the next. And, in the course of this reflection, we gain a more objective perspective of our goals that ...

EMyth Team - EMyth

EMyth Team

Leadership

1 min read

Working through resistance to planning

Okay, it should be obvious – if you want to realize the clear benefits of planning, you have to circumvent the Technician’s resistance and the Entrepreneur’s disdain for doing anything that doesn’t teem with dreaming.   Yes, you have to embody the Manager if you want to achieve your dream and realize the fruit of ...

EMyth Team - EMyth

EMyth Team

Don't plan to fail

The most common excuse I hear from clients for not planning is a lack of time. Ironically, it's investment in planning that saves you the time you currently don't have. Ten minutes spent in planning can save 90 minutes of activity.

EMyth Team - EMyth

EMyth Team

Effective messaging

We all get stressed out looking for that next great message, the one that will have customers lining up at the door. The key to finding it is looking for it in the right place. It’s not a marketing thing, at least not yet. There’s a primary step before that, and it starts with you.

EMyth Team - EMyth

EMyth Team

Leadership

1 min read

To change it, get outside it

Nearly everyone has heard this pithy part of the EMyth perspective: to develop your business, you have to take time working ON it and not IN it. It’s nearly impossible to change what you can’t see, and when you’re in the midst of the action, your vision blurs. Think football. The head coach is on the sidelines. An...

EMyth Team - EMyth

EMyth Team

Managing Money

4 min read

Reducing operating expenses

In this tumultuous economy, reducing operating expenses has emerged as the number one objective for business owners everywhere. So what are operating expenses? Operating expenses (also known as operational costs, fixed expenses, and indirect costs) comprise the expenditures that a business incurs as a result of pe...

EMyth Team - EMyth

EMyth Team

Managing Employees

3 min read

Recruiting as marketing

As an enlightened business owner, you understand the importance of doing market research on your prospective customers. For example, you want to know where they're located, any common characteristics they may have and, ultimately, as much as possible about how they think - their needs, wishes, and motivations. The...

EMyth Team - EMyth

EMyth Team

Going deep to achieve better results

As EMyth coaches, we love going deep with our clients. We know that if we can find those big obstacles of unproductive beliefs and assumptions and help our clients clear them away, the work of business development proceeds much faster and we achieve far better results together. Why, if it’s so fruitful, do people ...

EMyth Team - EMyth

EMyth Team

The green office

Doing right by your business can also do right by the environment. We've got tips for businesses that want to save money and make efficient use of natural resources. We also relate a story about building management and 'recycling' that we experienced firsthand.

EMyth Team - EMyth

EMyth Team

Are you a reluctant manager?

When was the last time you had an "aha moment" in your business? You know that moment I'm talking about. The one that comes along and knocks your socks off. It is that moment when inspiration strikes. When the puzzle pieces suddenly come together. When you realize an underlying truth that will change how you do bu...

EMyth Team - EMyth

EMyth Team

The qualification of quantification

Quantification of any business element is always nested inside that element's qualification. Numbers alone don't mean anything. Only numbers in application tell a story. So, in trying to quantify elements of your business, it is critical to ask the question “why?" Why do you want to get a particular set of numbers...

EMyth Team - EMyth

EMyth Team

Emotional marketing

Teresa owns a veterinarian practice. She’s been in business for nearly 30 years (about as long as EMyth!), and she still loves every minute of it. Lately however, business has been slow so Teresa reached out to a local marketing consultant for some help.

EMyth Team - EMyth

EMyth Team