Open Menu

Why your core values have everything to do with your business

Overwhelmed. Tired. Depressed. Stressed. This is how I felt having created a business that was a reflection of me without really knowing who I was and what I wanted from my life. I was tired, unhappy, in chaos and felt like my world was coming down around me. The world was in recession and I was caught in the eye ...

EMyth Team - EMyth

EMyth Team

Have you said no today?

John Lennon gave us, “Yes is the answer,” and I get what he means. He was talking about saying yes to love, embracing life, and seeing opportunities instead of limits—all important and valuable in building the kind of world we want to live in. But what about saying “No?” Is there a place for that, especially in yo...

EMyth Team - EMyth

EMyth Team

Client story: Morgan Spradling

This is a guest post by EMyth client, Morgan Spradling. When I started Highland Cycles in 2007, I wanted to change the way people thought about the motorcycle industry. Over the years, motorcycle repair shops have lost their appeal and have earned a poor reputation. Everyone told me it would be impossible to make ...

EMyth Team - EMyth

EMyth Team

Episode 9: $5K to $500K: Jeff's turnaround story (Pt. 2) [Podcast]

On It is a monthly podcast where we tell the stories of business owners and how they transformed their companies. Listen to the latest episode on Soundcloud and iTunes. In Part 1 of Jeff Schneider’s turnaround story, his business, Marketing Ninjas, was on the edge of failure. But, Jeff was determined to keep his b...

EMyth Team - EMyth

EMyth Team

Your brand commitment: it's more about you than your customers

This is part two in a series. Click here for Part 1. In my last post we talked about marketing and how it starts with you and your Brand Commitment. I left you with two questions to ponder: What do you want your customers to say about your business? And, how do you want your customers to feel in every interaction ...

EMyth Team - EMyth

EMyth Team

Client story: Ravindra Yadav

My dream was to work for the best telecommunication company in India. But after a few years of working for that company, my feelings started to change. Every day I was doing the same thing, always working to get a promotion or a hike in my salary—and I was tired of it. I wanted something different so I started Har...

EMyth Team - EMyth

EMyth Team

Marketing: it's more about you than your customers

“We need more sales.” At some point during the life of your business you've probably uttered these words. For most business owners these words have become a part of their regular vocabulary. Without sales, there's no business. The employees need to get paid, the lights need to stay on and most companies are lookin...

EMyth Team - EMyth

EMyth Team

The secret to spotting trends in your business

Trendspotting is a term most commonly used in fashion circles. Top designers will spend thousands of dollars to send their curators all over the world to… spot trends. We’ve notoriously been told that the fashion industry is capable of predicting what colors we will want to wear before we even know we want to wear...

EMyth Team - EMyth

EMyth Team

Client story: Ulf Mansson

When I started Lumagate in 2006, it was because I saw a great opportunity in the marketplace. No one was looking to be the best player in Microsoft technology for system management. It’s a niche, focused, industry—but I knew we could do it.

EMyth Team - EMyth

EMyth Team

Client story: Daniel Caruana and Wayne Spiteri

This story was written from the perspectives of Daniel Caruana, Director and CEO, and Wayne Spiteri, COO and Head of Sales, of Danrae Waterproofing. Our company operates throughout New South Wales, Australia, providing waterproofing and water-related repairs for new construction and remedial buildings in a variety...

EMyth Team - EMyth

EMyth Team

Client story: how clarifying our values transformed our business

Mike Robirds began EMyth Coaching for his company, Accu-Bore Directional Drilling, in 2014. When a lack of systems was stagnating growth, Mike knew he needed to build more structure into his business if it was going to survive. Together with his partner and his EMyth Coach, he found the vision and values needed to...

EMyth Team - EMyth

EMyth Team

Client story: Brenda Humlicek

The first day I started working for Big B’s Copies, Etc., the owner Brian put up a “Business for Sale” sign in the window. But 18 years later, here we are. We bought the company as a family-owned business in 1997. In 1998, we launched another division of our business, Busy B's Stamp and Scrapbook Studio. We do eve...

EMyth Team - EMyth

EMyth Team

Client story: Ben Frank

My wife Joyce and I own Wildcats Hockey Club, a youth ice-hockey organization for all levels of play and ability with teams for children ranging from five to eighteen. We have kids that are just starting, to kids who are trying to pursue collegiate or professional careers.

EMyth Team - EMyth

EMyth Team

Client story: Adam Goff

I had graduated and was starting my career, adjusting to a new job and city. But I realized that my free time was spent splitting and paying bills, being lonely and living with housemates I didn’t really like. I decided that I wanted to give young professionals like me a better experience of living in London so I ...

EMyth Team - EMyth

EMyth Team

Client story: Biddel Oil and Gas, Ltd.

I got started in the oil and gas industry in 2010 and started my gas station company in 2013. Currently, I have a gas station and delivery trucks that deliver petroleum products to businesses and homes. My mission is to build a network of gas stations—about 1,000 of them—in Nigeria and then expand into other count...

EMyth Team - EMyth

EMyth Team