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recruitment marketing

Recruiting as marketing

As an enlightened business owner, you understand the importance of doing market research on your prospective customers. For example, you want to know where they're located, any common characteristics they may have and, ultimately, as much as possible about how they think - their needs, wishes, and motivations. The...

EMyth Team - EMyth

EMyth Team

small business tax planning

Small Business Finance

2 min read

3 best practices for a sustainable tax strategy

Between your end-of-year business obligations and your holiday family schedules, you’ve got a lot on your plate. The last thing you want to think about during the merriment and bustle of the season is the tax man. Alas, as December 31 approaches, so too does your window for last minute tax breaks.

EMyth Team - EMyth

EMyth Team

picking the right candidate, how to hire the right candidate, how to recruit the best candidates

Find the right candidate for any role

Finding the right people for your business takes a thoughtful (and flexible) process. Before you even sit down to interview your first candidate, you need to figure out the specifics of the role you’re hiring for, who will fit that role, and how to find them. This is the “marketing” phase of your hiring process, a...

EMyth Team - EMyth

EMyth Team

leadership perspectives

9 coach tips for getting new perspective on your business

When you have a small business, it’s easy to get stuck in the chronic issues you face, to feel alone in your frustration and unable to see the problems in a different way—and often for what they really are. The truth is, finding solutions and innovating often takes escaping your own limited point of view. You need...

EMyth Team - EMyth

EMyth Team

Our top blogs of 2022

Let’s be honest. It’s been another challenging year for the owners and operators of small businesses. You’ve had to find a new normal as Covid restrictions eased. The prices of goods and services you depend on to operate have shot up, often cutting into already thin margins. Your employees are looking to you for r...

EMyth Team - EMyth

EMyth Team

employee accountability

Managing Employees

4 min read

5 steps to an employee accountability plan that really works

As an entrepreneur, nothing can be more frustrating than inconsistent results. You can have high revenue one month, directly followed by low revenue the next without clear indicators for why. If every peak you hit is followed by a dramatic drop, the resources you spend climbing to the next peak cancel out the wins...

EMyth Team - EMyth

EMyth Team