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Client story: Aloha Print Group

I had been in the copy business for 18 years. My husband was in sales in the same industry for 10. I was looking for a new challenge, and we decided it was the right time to do this for ourselves. We named it after the place we enjoyed our honeymoon, and it has become much more than a name. Every year we take a fe...

EMyth Team - EMyth

EMyth Team

Positioning and differentiating your business

Without customers, you don’t have a business. And unless you're offering something that the general public has never seen or heard of before, like a self-driving car for instance, chances are that many other businesses are offering products and services similar to yours.

EMyth Team - EMyth

EMyth Team

Finding Customers

1 min read

The power of positioning

Think about your own responses to the advertising and promotions you receive. Much of it probably goes right past you, deflected instinctively and even unconsciously by your Ad Filtering System. Yet some messages resonate with you. They connect somehow, in ways that you're not even aware of, and you respond to the...

EMyth Team - EMyth

EMyth Team

Leadership

1 min read

The true spirit of management by agreement

You have a dozen chances every day to change something fundamental in your business. It happens every time you delegate work to a member of your staff: do you manage by agreement or by accident?

EMyth Team - EMyth

EMyth Team

Finding Customers

4 min read

3 ways to start the customer conversation

You love a good conversation—where both participants care what the other has to say, demonstrate interest, listen, and respond appropriately. A good conversation allows both parties to reveal themselves, uncover what is important from their perspective and shared values. A good conversation offers an opportunity t...

EMyth Team - EMyth

EMyth Team

Finding Customers

3 min read

5 ways to generate new leads for your business

Almost every business owner wants more leads for their business. In fact, for many owners the need for a constant inflow of qualified leads often dominates their thinking. There are, however, many challenges to ensuring and maintaining that supply. And, in addition to the needs of today, growth objectives and prof...

EMyth Team - EMyth

EMyth Team

3 steps to better brand building

No business is too small or too specialized to warrant the time and energy it takes to develop a brand. Brand building is essential for any business. A strong, positive brand is just as important for a 200-person technology company as it is for a 3-person retail shop. 

EMyth Team - EMyth

EMyth Team

Exit your company the right way

The first step in any successful endeavor is defining what a win will look like once the project is complete. When an artist begins a painting, he typically has a vision in his mind of what the painting will look like when it is finished. When a football team takes the field, they know the definition of success—a ...

EMyth Team - EMyth

EMyth Team

Leadership

4 min read

The "working on it" myth

In our article Revisiting the EMyth we debunked a couple misconceptions about the EMyth Point of View; namely that: 1) the business owner should never do the technical work of the business and 2) every business should be franchised. But the point was that you needn’t abandon the technical work you love nor do you ...

EMyth Team - EMyth

EMyth Team

How to develop your brand idea

We've received a lot of requests for an article specifically about branding as it applies to a retail business. First, a reminder: the basics of branding are similar regardless of your business. So I’ll start with some general advice then give more specific direction for branding a retail operation.

EMyth Team - EMyth

EMyth Team

Leadership

4 min read

Tips on hiring salespeople

Hiring new employees is always challenging; but recruiting and hiring salespeople is even more challenging. The process is rife with great rewards along with potential pitfalls. What follows is both an introduction to the process involved in hiring high performing sales staff, but also a leaping off point for you ...

EMyth Team - EMyth

EMyth Team

Common financial mistakes: Part 6

Setting up your corporation the wrong way The goal for many small business owners is to eventually be liberated from their business. By properly creating a systems-dependent business that doesn’t rely on specific people to run it, including the owner, you’ve created the ultimate reward: freedom from your business ...

EMyth Team - EMyth

EMyth Team