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Leadership

3 min read

To sell or not to sell

After the decision to start a business of your own, perhaps the most challenging decision you can make is whether to sell that business. You conceived it, built it, poured your lifeblood into it, and now find yourself with a viable, profitable enterprise you can call your own. You have built an asset! Now… what to...

EMyth Team - EMyth

EMyth Team

Tips to generate short term revenue

Most business owners would agree that maintaining or increasing sales is a vital need for their business. It's a common misconception, but many businesses tend to think of increasing sales only when things get slow. There are, however, many other reasons to increase revenue aside from simply compensating for a slu...

EMyth Team - EMyth

EMyth Team

Leadership

4 min read

Positivity is king

Let’s say you’re walking down the street and encounter someone who expresses their negativity to you and every other passer-by. In this kind of situation, it’s easy to avoid them; you just walk right on by. Maybe shake your head a little. But if that negative person is an employee or customer it’s not so easy to w...

EMyth Team - EMyth

EMyth Team

The technician's addiction

This EMyth notion of "working on it not in it" has to be – by far – the most unanimously embraced concept and seemingly, the most elusive. I would go so far as to say that it is the number one reason business owners from  around the globe attend a training here in the Sonoma wine country to work on their business ...

EMyth Team - EMyth

EMyth Team

Client story: Tranquil Space Yoga

Several times a year, we offer public seminars for small business owners ready and willing to work strategically on their business in a supportive environment here in the Sonoma wine country. I have been involved with these events the last few years and am consistently inspired by the entrepreneurs I meet. Their d...

EMyth Team - EMyth

EMyth Team

Business Systems

3 min read

7 tips for developing your USP

More than a slogan The ubiquitous business slogan, or tagline, is familiar to everyone. From Nike’s “Just Do It.” to the classic “got milk?” of the California Milk Processor Board, we all carry these phrases around in our heads along with commercial jingles and corporate logos. But the USP (Unique Selling Proposit...

EMyth Team - EMyth

EMyth Team

Leadership

3 min read

Writing a contract agreement

One of the critical instruments in any transaction, whether between a vendor and a customer, an employer and employee or even two private parties, is the basic contract. For some business owners however, the contract agreement isn’t so basic. Some feel that using an agreement is an unnecessary inconvenience. Some ...

EMyth Team - EMyth

EMyth Team

A business that serves your life

Are you one of those business owners who works and works and works all the time? Is your business the first thing you think about when you get up in the morning? Have you lost sight of the big picture? Can you even remember why you started your business in the first place? Let us make one thing very clear: your bu...

EMyth Team - EMyth

EMyth Team

5 ways to eliminate time wasters

Time is just another word for life. —Michael Gerber Time management is a skill that a lot of us struggle with. Even with the best intentions and the latest technological gadget that is supposed to streamline your work and improve efficiency, how often have you left work planning all the things you need to do in th...

EMyth Team - EMyth

EMyth Team

Leadership

3 min read

The managerial perspective

At the core of the EMyth approach is that every small business owner plays three roles in their business: the entrepreneur, the manager and the technician. Defining the business is entrepreneurial work, doing the hands-on work is technical work, and managerial work is the bridge between the two. For many of the bu...

EMyth Team - EMyth

EMyth Team

Does your small business need a board of directors?

As a small business owner, you’re always prioritizing efforts and making resource decisions. You may feel like you live in your own world... wearing all the hats of the business, or “doing it, doing it, doing it” as we often put it. Of course, we recommend getting an EMyth Coach to help guide and support your busi...

EMyth Team - EMyth

EMyth Team

Client story: Folk Agency Realtors

Fred Wittenburg spent over three decades running a successful—yet disorganized—business. When he had the opportunity to pass that business down to his daughter, Fred knew he couldn’t do it without first creating a structure to ensure the business lasted as he envisioned it would. Working with their EMyth Coach, fa...

EMyth Team - EMyth

EMyth Team

Client story: Dockland Clothing Company

My father was a diplomat and as a young boy I always thought I wanted to be a diplomat like him. But my mom, who had a clothing and textile business (which she started in 1971) always pushed me to work with her. In 1985 she finally won out and during my last year in university I decided to join her in her business...

EMyth Team - EMyth

EMyth Team

How to stop wasting time in your sales calls

You know what a bad sales call feels like. The aimless small talk, the thinly disguised attempt at ‘relating’ to you, and the ever-present background anxiety of the sales person desperate to meet their monthly quota. All you wanted was a real conversation with a real person to help you make an informed decision. N...

EMyth Team - EMyth

EMyth Team