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How to develop your brand idea

We've received a lot of requests for an article specifically about branding as it applies to a retail business. First, a reminder: the basics of branding are similar regardless of your business. So I’ll start with some general advice then give more specific direction for branding a retail operation.

EMyth Team - EMyth

EMyth Team

Leadership

4 min read

Tips on hiring salespeople

Hiring new employees is always challenging; but recruiting and hiring salespeople is even more challenging. The process is rife with great rewards along with potential pitfalls. What follows is both an introduction to the process involved in hiring high performing sales staff, but also a leaping off point for you ...

EMyth Team - EMyth

EMyth Team

Common financial mistakes: Part 6

Setting up your corporation the wrong way The goal for many small business owners is to eventually be liberated from their business. By properly creating a systems-dependent business that doesn’t rely on specific people to run it, including the owner, you’ve created the ultimate reward: freedom from your business ...

EMyth Team - EMyth

EMyth Team

Leadership

4 min read

The art of partnering in business

Lewis and Clark, Sears and Roebuck, Hewlett-Packard, the Wright Brothers. What do these names all have in common? Aside from being almost universally recognized, they were also incredibly successful partners. Despite the seeming preponderance of advice on the challenges and pitfalls of having a business partner, t...

EMyth Team - EMyth

EMyth Team

5 acronyms you should know

P&L, COGS, EBITDA, BEP, CR & QR—If you look at these five abbreviations and have no idea what they are, or don’t understand the role they play in your business’ finances: read on.

EMyth Team - EMyth

EMyth Team

Leadership

4 min read

How to lead an effective management team

If you want something done correctly, you’ve got to do it yourself, right? That’s a wonderful philosophy if you want to create a lot of work for yourself. But if you want to create a business that works for you, you can’t do it alone. You’ve got to enable other people to do at least some of that work—and you’ve go...

EMyth Team - EMyth

EMyth Team

The leadership commitment

Owning and operating a business isn’t something you take lightly. It requires a huge leap of faith. It’s exciting to live your entrepreneurial dream but it's also innately scary because there's no guarantee you'll succeed.

EMyth Team - EMyth

EMyth Team

Make meetings worth your time

When was the last time you looked at your calendar and realized that every working minute of your day was going to be spent in meetings? Probably not that long ago. And when you looked at that schedule what was your reaction? Excitement? Anticipation? More likely you thought “How am I ever going to get anything do...

EMyth Team - EMyth

EMyth Team

Client story: Family Medicine Associates

I am a family physician in Old Saybrook, CT. After being in a group of four doctors for twenty-five years who had no desire or ability to deal with the business side of the practice, the practice dissolved. This required that we had to capitalize the dissolution with our families money. After 25 years of hard work...

EMyth Team - EMyth

EMyth Team

Client story: TopKick, Inc

In 1995, I was 24 years old and I had the opportunity to buy a martial arts school from the Master I was originally training with. The school was a year old when I took it over, and at the time the monthly revenue was about the same as the rent so I quickly realized that I needed to institute some things that woul...

EMyth Team - EMyth

EMyth Team

The secret perk of being a business coach

I've been working with a client who was struggling with self-organization and time-management. After our last meeting, he took it upon himself to create a weekly list and make note of all of the different projects, initiatives, conversations, and people that he was avoiding in his business that built up during the...

EMyth Team - EMyth

EMyth Team

Is marketing automation the silver bullet you're looking for?

There are a lot of things marketing automation software can do for you. It can help you increase traffic, educate and inspire potential customers, and give you a microscopic view of what happens at every step of your buyer’s journey. But like all good things, it’s not quite that simple. It takes a real investment ...

EMyth Team - EMyth

EMyth Team

Looking for the perfect customer? Look no further

It’s never been easier to chase after the wrong customers. With the explosion of online marketing tools, you and your team can spend all day (and all night) doing it. Which is why it’s never been more important that you have something—or more specifically, someone—to guide you. The challenge for today’s business o...

EMyth Team - EMyth

EMyth Team

What if the missing link in your marketing is you?

You’ve got a blog. Maybe an email newsletter. You’re tweeting and linking and trying to figure out the whole social thing. You even set aside time each week to meet with your team to try to come up with new ideas for how to get people interested in your product. It seems like you’re doing all the right things, but...

EMyth Team - EMyth

EMyth Team

How can you keep it real with a virtual team?

There’s no substitute for being in the same place as your employees. And that’s a good thing. Part of the joy of going to work is that you get to spend your day with people you respect, and we hope, enjoy being around. And while there are some good reasons to have people on your team who work remotely, you have to...

EMyth Team - EMyth

EMyth Team