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Are you a reluctant manager?

When was the last time you had an "aha moment" in your business? You know that moment I'm talking about. The one that comes along and knocks your socks off. It is that moment when inspiration strikes. When the puzzle pieces suddenly come together. When you realize an underlying truth that will change how you do bu...

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EMyth Team

Overcoming your fear

Every business owner goes through periods of doubt and uncertainty. It doesn't matter how well or how poorly the business is performing; sooner or later you will find yourself asking the question: Is all this work really worth it?

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EMyth Team

Work habits of successful entrepreneurs

You’ve heard the phrase “work on your business, not in it,” but do you know what it means for you and how to go about it? Working in it means doing the work of your business, which is probably the work you know best. Working on it means creating a business that serves your life, a business that works whether you’r...

EMyth Team - EMyth

EMyth Team

Product Strategy

4 min read

The impact of pricing on profits

How do you decide what to charge for your product or service? The specifics will be different for every business, but it comes down to one thing: VALUE. If your customers can see the value of buying your product or service, they'll happily pay the price. If they don't see that value, it makes little difference how...

EMyth Team - EMyth

EMyth Team

Positioning your brand

As the big box stores came into town, Jack and Emily found themselves faced with an all too common problem: Their business couldn't compete on price.

EMyth Team - EMyth

EMyth Team

Leadership

1 min read

Innovation: Operation pit stop

Drs. Martin Elliot and Allan Goldman of Great Ormond Street Hospital for Children, Bloomsbury, London, England are cardiac surgeons and Formula One racing fans. The good doctors know first-hand that the transfer of a patient from their operating room to the intensive care unit is a complicated and error-prone even...

EMyth Team - EMyth

EMyth Team

Are your current customers your best untapped market?

Most business owners know the challenges of winning new customers. It takes time and resources to find your market, message your products and services in a way that speaks to their needs and offer a way to buy from you that’s affordable and convenient. Having made that investment and won a new customer, it’s only ...

EMyth Team - EMyth

EMyth Team

Lead Generation

3 min read

Perspective on lead generation

Lead generation accomplishes two indispensable results for your business it attracts the attention of potential customers and it creates factual and emotional impressions. If you do these things right for your target market, you'll get the response you want. What's that response? It's a person making contact with ...

EMyth Team - EMyth

EMyth Team

Leadership

4 min read

Passing the managerial hat

A few years back I watched a movie called The Stepfather. Until the final five minutes of gore, it’s a wonderfully constructed psychological thriller. The title character is a man who is forever searching to fulfill his vision of the perfect family; the house in the suburbs, the dutiful child and loving spouse. He...

EMyth Team - EMyth

EMyth Team