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Becoming an inspirational communicator

“I’ve said it over and over. I've told my people how to carry themselves at work. I’ve laid out simple guidelines to create a great environment for our customers. But no matter what I say, they seem more concerned with how much they can get away with, rather than how they can contribute.”

EMyth Team - EMyth

EMyth Team

Leadership

3 min read

Innovation, quantification, orchestration: Part 3 of 3: Orchestration

Nothing is more eloquent, strategically planned and gracefully executed, than a symphony - the individual musicians performing in unison as a cohesive orchestra under the strategic oversight of the conductor. Your business can also perform as a symphony, with your staff working together to achieve your vision unde...

EMyth Team - EMyth

EMyth Team

5 ways to lose good customers

The purpose of a business is to create a customer. —Peter Drucker While this statement may be quite true at the most basic level, it also serves to underscore the reality that one of the ongoing purposes of a business should be to keep a customer. No business owner would argue this point, but creating and maintain...

EMyth Team - EMyth

EMyth Team

Finding Customers

3 min read

Perspective on lead generation

Lead generation accomplishes two indispensable results for your business it attracts the attention of potential customers and it creates factual and emotional impressions. If you do these things right for your target market, you'll get the response you want. What's that response? It's a person making contact with ...

EMyth Team - EMyth

EMyth Team

Leadership

4 min read

Passing the managerial hat

A few years back I watched a movie called The Stepfather. Until the final five minutes of gore, it’s a wonderfully constructed psychological thriller. The title character is a man who is forever searching to fulfill his vision of the perfect family; the house in the suburbs, the dutiful child and loving spouse. He...

EMyth Team - EMyth

EMyth Team

Leadership

3 min read

Innovation, quantification, orchestration: Part 1 of 3: Innovation

Why do some companies grow and thrive, while others wither and die? What do successful companies know that others don't? At EMyth, we believe that one key to succeeding in business is through analyzing and improving business development systems. According to Michael Gerber, business development occurs through a cy...

EMyth Team - EMyth

EMyth Team

Finding Customers

4 min read

How to lead in your market: The WOW factor

If your market’s perception of what you sell–your service or product–is no different from others in your trading area, you sell a commodity. And if that’s the perception, (so pervasive that even you accept it) you’re in a dangerous trap because the only way you can compete is on price.  And that’s a recipe for dis...

EMyth Team - EMyth

EMyth Team

Leadership

4 min read

Imitation: Flattery or theft?

The other day I had a lengthy conversation with a client named Tom. He expressed a very real fear that I've heard often in the small business community. Tom was concerned that if he took the time to invest in creating systems, and taught others to do what he does, that he would only be creating competition for him...

EMyth Team - EMyth

EMyth Team

Finding Customers

3 min read

On lead generation

I run a management consulting business specializing in a very small discrete industry segment. We have had extremely good results through me personally visiting the CEOs or other senior executives. However, although I believe it is important for me to meet with these prospective clients early in the sales cycle, i...

EMyth Team - EMyth

EMyth Team

Business Systems

4 min read

How to develop your service business

Most of us don’t go through a single week without buying some type of service product. The increased prevalence of service industries over the last two decades has made this the fastest expanding sector of the economy. The service sector, as defined here, includes the major industry groupings of trade, finance, in...

EMyth Team - EMyth

EMyth Team