How to own a business, not a job
As an entrepreneur, you've braved uncertainty to create something you value.
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Overcoming your fear
Every business owner goes through periods of doubt and uncertainty. It doesn't matter how well or how poorly the business is performing; sooner or later you will find yourself asking the question: Is all this work really worth it?
Work habits of successful entrepreneurs
You’ve heard the phrase “work on your business, not in it,” but do you know what it means for you and how to go about it? Working in it means doing the work of your business, which is probably the work you know best. Working on it means creating a business that serves your life, a business that works whether you’r...
6 factors that shape customer satisfaction
Look at one of the big car company websites or magazine ads.
The impact of pricing on profits
How do you decide what to charge for your product or service? The specifics will be different for every business, but it comes down to one thing: VALUE. If your customers can see the value of buying your product or service, they'll happily pay the price. If they don't see that value, it makes little difference how...
Positioning your brand
As the big box stores came into town, Jack and Emily found themselves faced with an all too common problem: Their business couldn't compete on price.
Innovation: Operation pit stop
Drs. Martin Elliot and Allan Goldman of Great Ormond Street Hospital for Children, Bloomsbury, London, England are cardiac surgeons and Formula One racing fans. The good doctors know first-hand that the transfer of a patient from their operating room to the intensive care unit is a complicated and error-prone even...
3 steps to the perfect customer experience
Ultimately, your business exists to do two things:
Becoming an inspirational communicator
“I’ve said it over and over. I've told my people how to carry themselves at work. I’ve laid out simple guidelines to create a great environment for our customers. But no matter what I say, they seem more concerned with how much they can get away with, rather than how they can contribute.”
Are your current customers your best untapped market?
Most business owners know the challenges of winning new customers. It takes time and resources to find your market, message your products and services in a way that speaks to their needs and offer a way to buy from you that’s affordable and convenient. Having made that investment and won a new customer, it’s only ...
Perspective on lead generation
Lead generation accomplishes two indispensable results for your business it attracts the attention of potential customers and it creates factual and emotional impressions. If you do these things right for your target market, you'll get the response you want. What's that response? It's a person making contact with ...
Four ways money moves through your business
In this podcast, we talk about four ways money moves through your business.
5 first steps to prioritizing your work
Nothing is more important in realizing your dreams than self-discipline. Nothing.
Passing the managerial hat
A few years back I watched a movie called The Stepfather. Until the final five minutes of gore, it’s a wonderfully constructed psychological thriller. The title character is a man who is forever searching to fulfill his vision of the perfect family; the house in the suburbs, the dutiful child and loving spouse. He...
Innovating the customer service process: How can you put more "service" in customer service?
How can you put more "service" in customer service? In the U.S., "customer service" is one of those phrases that have become almost meaningless from overuse.
How to lead in your market: The WOW factor
If your market’s perception of what you sell–your service or product–is no different from others in your trading area, you sell a commodity. And if that’s the perception, (so pervasive that even you accept it) you’re in a dangerous trap because the only way you can compete is on price. And that’s a recipe for disa...