Find and attract the right leads.
To grow a profitable business, you need to connect with the right customers—and the perfect marketing message is your most powerful tool.
Business Systems
4 systems to eliminate distraction
“I just can’t seem to stay focused on Strategic Work,” a client of mine told me recently.
Develop your key business systems
The Seven Essential Systems represent every system your business needs to work. Our free EMyth Mastery Worksheets help you understand each system and give you the tools to start building more structure into your business.
The 5 blog posts business owners loved in 2018
How do you build a highly systematized, self-sustaining business that can give you the freedom to step away from it for days, weeks, or even months at a time? That’s what business owners like you most wanted to read about this year. In case you missed them, here are the 5 most popular blog posts of 2018.
Your business is your product
When you think about your business, what do you see as your product? Is it the commodity you sell? The service you provide? The community you help build? Or is it the business itself?
Systems will set you free
If you want to confidently step away from your business—whether it’s for two weeks, two months, or two years—you need to trust that two key dynamics in your business can operate consistently and predictably whether you’re there or not.
Building a self-sustaining business is a choice
Let’s be honest: Building a business that doesn’t depend on you isn’t easy. It’s going to take lots of time, attention, and know-how. You’re going to be drawn into fighting fires you wish weren’t happening; you’re going to worry about having the right resources to create the right results; you’re going to have to ...
Planning for a business that works
Let’s start with one thing we all know: Being good at something – designing a building, baking specialty cakes, performing micro-surgery, repairing cars, promoting artists, installing electrical wiring or plumbing, providing legal or financial advice – achieving a level of expertise in any area for which you have ...
It's time to stop putting off organizing your business
I met with my client, Paul, earlier this week. Because of the Thanksgiving holiday, it had been three weeks since our last meeting. I was looking forward to reviewing with him his list of Key Strategic Indicators that he’d committed to delivering – the critical, quantifiable reference points he’ll use to track the...
The financial tools and teammates you can't afford to live without
If, after reading part one and part two in this series, you’re starting to see the value in better understanding your financial performance, then we’re in a good place to move forward. If you’re thinking, “Sure, that all sounds good, but there’s no way I have time to put this much energy into tracking and thinking...
Got systems?
Our natural world is a great example of systems at work—solar systems, ecosystems, weather systems, bodily systems, and so forth. As humans, we naturally look for patterns to solve problems and make extraordinary advancements. We search for ways to turn chaos into order and to discover efficient and repeatable way...
Who is your best customer?
As a business owner, attracting customers is so central and occupies so much of your focus that it’s easy to lose sight of the fact that not all customers are created equal. Not knowing who your best customer is results in countless and costly efforts to attract a customer who isn’t actually your ideal. You suffer...
How to create a vision you'll really use
As a business owner, you’re the leader. You need to decide what your business will do, how it must do it, and where it will go next. But what happens when you lose sight of your goal? Creating a vision for your business reminds you of the destination.When you try to move forward without it, you’re left jumping bli...
How Harry took back his life
A life consumed exclusively by your business is not a life worth living. Let me tell you about Harry. Harry was a deeply spiritual man. He wanted to have the time to be involved with his church’s philanthropic efforts, and he yearned to give what he could to create a better world and set an example for his young d...
Practice, practice, practice
When was the last time you took a vacation? Did you unplug from your business? No cell phone, no email, no emergencies interrupting your time away? Most business owners find that kind of break nearly impossible to take because the business isn’t setup to work without them. If you’re like most of these folks, unplu...
Want a better business? Find what lights you up
Oh no . . . This is my life. Diana and her two partners had a business that served the skateboarding community. When they first began coaching with me, the wheels were starting to come off for Diana. She was on the verge of quitting. “I want out,” she said, “of all of it. Everything feels like it comes down to me....
The time you need is there: here’s how to find it
On average, how much of your time is spent working in your business doing the day to day tactical work involved in producing, delivering or selling your product or service? For most business owners, when we first meet them, the answer is usually: ALL of it.