Find and attract the right leads.
To grow a profitable business, you need to connect with the right customers—and the perfect marketing message is your most powerful tool.
To grow a profitable business, you need to connect with the right customers—and the perfect marketing message is your most powerful tool.
“I just can’t seem to stay focused on Strategic Work,” a client of mine told me recently.
The Seven Essential Systems represent every system your business needs to work. Our free EMyth Mastery Worksheets help you understand each system and give you the tools to start building more structure into your business.
Let’s be honest: Building a business that doesn’t depend on you isn’t easy. It’s going to take lots of time, attention, and know-how. You’re going to be drawn into fighting fires you wish weren’t happening; you’re going to worry about having the right resources to create the right results; you’re going to have to ...
I met with my client, Paul, earlier this week. Because of the Thanksgiving holiday, it had been three weeks since our last meeting. I was looking forward to reviewing with him his list of Key Strategic Indicators that he’d committed to delivering – the critical, quantifiable reference points he’ll use to track the...
If, after reading part one and part two in this series, you’re starting to see the value in better understanding your financial performance, then we’re in a good place to move forward. If you’re thinking, “Sure, that all sounds good, but there’s no way I have time to put this much energy into tracking and thinking...
Our natural world is a great example of systems at work—solar systems, ecosystems, weather systems, bodily systems, and so forth. As humans, we naturally look for patterns to solve problems and make extraordinary advancements. We search for ways to turn chaos into order and to discover efficient and repeatable way...
Have you ever found yourself emptying the trash at the end of the day? What about printing shipping labels, cleaning dishes, packing boxes, entering receipts or customer data, or loading trucks? (Or maybe all of these things?) And all this is on top of the work you do selling, responding to customers, completing t...
Have you ever stepped back from your business for a few hours to think about what you want this company to give you? Maybe it's the dream you started with, the one that gave you the momentum and courage to quit a job and venture out on your own. Maybe it's the time and support you want to dedicate to your family a...
Most of us don’t go through a single week without buying some type of service product. The increased prevalence of service industries over the last two decades has made this the fastest expanding sector of the economy. The service sector, as defined here, includes the major industry groupings of trade, finance, in...
Do you know how much cash you have? Do you know how that cash flows through your business? The amount of cash you have on hand is one of the most important metrics for the growth and survival of your company. As a business owner three of your primary financial responsibilities are:
Imagine for a moment a completely debt-free business. No loans to payback. No investors to answer to. Imagine a completely self-sustaining business. A business funded purely by the cash flow your business produces.
We get quite a few questions from our community about how to apply EMyth principles to a one-person business.
More than a slogan The ubiquitous business slogan, or tagline, is familiar to everyone. From Nike’s “Just Do It.” to the classic “got milk?” of the California Milk Processor Board, we all carry these phrases around in our heads along with commercial jingles and corporate logos. But the USP (Unique Selling Proposit...
The first step in any successful endeavor is defining what a win will look like once the project is complete. When an artist begins a painting, he typically has a vision in his mind of what the painting will look like when it is finished. When a football team takes the field, they know the definition of success—a ...