As a business owner, attracting customers is so central and occupies so much of your focus that it’s easy to lose sight of the fact that not all customers are created equal. Not knowing who your best customer is results in countless and costly efforts to attract a customer who isn’t actually your ideal. You suffer...
As a business owner, you’re the leader. You need to decide what your business will do, how it must do it, and where it will go next. But what happens when you lose sight of your goal? Creating a vision for your business reminds you of the destination.When you try to move forward without it, you’re left jumping bli...
If ever you’ve longed to find out why you’re here—your purpose, your big mission—this blog is for you! This blog is it. Your silver bullet. The answer you’ve been seeking for years. Read on to discover the 5 steps you need to take to find the answers to your deepest questions, all in 30 minutes and while surfing F...
A life consumed exclusively by your business is not a life worth living. Let me tell you about Harry. Harry was a deeply spiritual man. He wanted to have the time to be involved with his church’s philanthropic efforts, and he yearned to give what he could to create a better world and set an example for his young d...
When was the last time you took a vacation? Did you unplug from your business? No cell phone, no email, no emergencies interrupting your time away? Most business owners find that kind of break nearly impossible to take because the business isn’t setup to work without them. If you’re like most of these folks, unplu...
Oh no . . . This is my life. Diana and her two partners had a business that served the skateboarding community. When they first began coaching with me, the wheels were starting to come off for Diana. She was on the verge of quitting. “I want out,” she said, “of all of it. Everything feels like it comes down to me....
Many business owners struggle to make the shift from working in their business to working on their business because they’re so used to running the day-to-day operations that they don’t realize what’s required to do things differently. It’s not about tactics or to-do lists, it’s about the owner’s mindset and how th...
As a business owner, you’re the person who knows best how the business should run. But sometimes being the one with all the answers isn’t a good thing. Let me tell you about my client, Sam, who came to us for coaching.
At EMyth, we know one of the most important shifts a business owner must make is to see their business itself as their most important product. But you might be wondering: “What does that even mean?”
You know that making the shift from your Technician personality (the one who does all the work) to your Entrepreneur personality (the one who has the vision and decides the strategy) starts with shifting your perspective, the way you look at your business, and the way you relate to it. But what often happens is th...
On average, how much of your time is spent working in your business doing the day to day tactical work involved in producing, delivering or selling your product or service? For most business owners, when we first meet them, the answer is usually: ALL of it.
Have you ever found yourself emptying the trash at the end of the day? What about printing shipping labels, cleaning dishes, packing boxes, entering receipts or customer data, or loading trucks? (Or maybe all of these things?) And all this is on top of the work you do selling, responding to customers, completing t...
One of the things we really care about at EMyth is helping business owners Work On it, not just In it. By “it”, we mean the business. Most owners spend most of their time and energy In the business—involved in the day-to-day “doing it”—when the most powerful thing they can do as leaders is work On it—things like c...
If you’re one of the many millions of fans of Michael Gerber’s The E-Myth Revisited, you know that there’s no message that’s had a more universal impact on business owners than work on it, not just in it. Over the last 30 years, since The E-Myth was first published in 1986, this phrase has become part of the busin...
This is the fourth installment in helping you fully develop and implement Org Charts and Position Agreements, which support a culture of ownership within your business. Click here for Part 1, Part 2, Part 3. Fully implementing your Position Agreements is an endeavor that requires simple steps over time. It starts ...
Have you ever stepped back from your business for a few hours to think about what you want this company to give you? Maybe it's the dream you started with, the one that gave you the momentum and courage to quit a job and venture out on your own. Maybe it's the time and support you want to dedicate to your family a...
This is Part Four on how to build a sales system that works. Read Part One, Part Two, and Part Three here. When you really break it down, a salesperson who has the highest lead to sales conversions is doing one thing better than everyone else: leading the sales conversation. If you, in your sales role, or your sal...