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Episode 7: Doing the right thing [Podcast]


1 min read

On It is a monthly podcast where we tell the stories of business owners and how they transformed their companies. Listen to the latest episode on Soundcloud and iTunes.

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At only 19, Ovid Figueroa opened his roofing business, Serrano II. His strong work ethic showed up everywhere in the business: if it wasn’t done right, he’d take care of it. But as Ovid’s company grew—and as he transitioned from roofing to management—he realized that he needed systems to empower his team.

With the support of his coach, Christina Ellis, Ovid’s team is more committed than ever to follow his lead in doing the right thing.

Learn more about Serrano II at

Music: "Let's Start at the Beginning" by Lee Rosevere is licensed under CC BY-SA 3.0

Martin Kamenski

Written by Martin Kamenski

Martin is a CPA and former business owner whose passion for small business began with childhood memories of Al’s Carpet Cleaning—his grandfather’s business. Martin writes about leadership, strategy, finance, and entrepreneurship.