Open Menu
Smart Business Coach

Request a free coaching session with a Certified EMyth Coach

Talk to a Coach
a business owner recruiting a team for her small business

You CAN build a team that does things your way

How many times have you wished your employees would do things your way? The way you treat customers, the way you make sales, the way you deliver your product or service, the way you solve problems, and, if we’re going to be honest, the way you think? If you’re like most business owners who want to create a self-su...

Ilene Frahm - EMyth

Ilene Frahm

a business owner writing a complex business system on a whiteboard

Systems will set you free

If you want to confidently step away from your business—whether it’s for two weeks, two months, or two years—you need to trust that two key dynamics in your business can operate consistently and predictably whether you’re there or not.

Ilene Frahm - EMyth

Ilene Frahm

How we're planning for our 40th Anniversary

This is the season for planning for the new year and we’ve been talking a lot about it. If you haven’t started yet, it’s not too late to create your Annual Plan. We have a six step process to get you there. If you really want your business to look, act, feel and perform differently a year from now (Is there anyone...

Ilene Frahm - EMyth

Ilene Frahm

effective sales conversations

Who leads your sales conversations? You or your prospects?

This is Part Four on how to build a sales system that works. Read Part One, Part Two, and Part Three here. When you really break it down, a salesperson who has the highest lead to sales conversions is doing one thing better than everyone else: leading the sales conversation. If you, in your sales role, or your sal...

Ilene Frahm - EMyth

Ilene Frahm

My reflections on women in leadership

As an owner of EMyth and its Board Chair, this is a meaningful time for me. October is National Women’s Small Business Month. My 35th anniversary at EMyth is a few months away, having spent the first 17 years building the company into a global brand with my former husband, Michael Gerber, EMyth’s founder and best ...

Ilene Frahm - EMyth

Ilene Frahm

The sales conversation you don't know you're having

This is Part Three on how to build a sales system that works. Read Part One here, Part Two here, and Part Four here. How well do you know what’s really going on in your sales department? Whether you’re a solopreneur or you’ve got a team of salespeople responsible for bringing in new business, how much do you reall...

Ilene Frahm - EMyth

Ilene Frahm

Are you open to getting more sales?

This is Part Two on how to build a sales system that works. Read Part One, Part Three, and Part Four here. Isn’t it curious that sales, the lifeblood of every small business, is so damn hard to get right? You started your business because you believed you could make or do something that other people wanted, but th...

Ilene Frahm - EMyth

Ilene Frahm

Stop waiting for the perfect salesperson

This is Part One on how to build a sales system that works. Read Part Two, Part Three, and Part Four here. It’s not hard to agree with the idea that your business needs systems. But, when it comes to sales, small business owners often have a lot of difficulty really getting behind creating a comprehensive sales sy...

Ilene Frahm - EMyth

Ilene Frahm