Systems for solopreneurs
We get quite a few questions from our community about how to apply EMyth principles to a one-person business.
Tips to generate short term revenue
Most business owners would agree that maintaining or increasing sales is a vital need for their business. It's a common misconception, but many businesses tend to think of increasing sales only when things get slow. There are, however, many other reasons to increase revenue aside from simply compensating for a slu...
Positivity is king
Let’s say you’re walking down the street and encounter someone who expresses their negativity to you and every other passer-by. In this kind of situation, it’s easy to avoid them; you just walk right on by. Maybe shake your head a little. But if that negative person is an employee or customer it’s not so easy to w...
EMyth on CNNMoney.com
Ask the Fortune Magazine experts for guidance about how to handle small business growth and what will they say? They'll tell you to read the E-Myth Revisited.
The technician's addiction
This EMyth notion of "working on it not in it" has to be – by far – the most unanimously embraced concept and seemingly, the most elusive. I would go so far as to say that it is the number one reason business owners from around the globe attend a training here in the Sonoma wine country to work on their business ...
Client story: Tranquil Space Yoga
Several times a year, we offer public seminars for small business owners ready and willing to work strategically on their business in a supportive environment here in the Sonoma wine country. I have been involved with these events the last few years and am consistently inspired by the entrepreneurs I meet. Their d...
7 tips for developing your USP
More than a slogan The ubiquitous business slogan, or tagline, is familiar to everyone. From Nike’s “Just Do It.” to the classic “got milk?” of the California Milk Processor Board, we all carry these phrases around in our heads along with commercial jingles and corporate logos. But the USP (Unique Selling Proposit...
Writing a contract agreement
One of the critical instruments in any transaction, whether between a vendor and a customer, an employer and employee or even two private parties, is the basic contract. For some business owners however, the contract agreement isn’t so basic. Some feel that using an agreement is an unnecessary inconvenience. Some ...
A business that serves your life
Are you one of those business owners who works and works and works all the time? Is your business the first thing you think about when you get up in the morning? Have you lost sight of the big picture? Can you even remember why you started your business in the first place? Let us make one thing very clear: your bu...
5 ways to eliminate time wasters
Time is just another word for life. —Michael Gerber Time management is a skill that a lot of us struggle with. Even with the best intentions and the latest technological gadget that is supposed to streamline your work and improve efficiency, how often have you left work planning all the things you need to do in th...
The managerial perspective
At the core of the EMyth approach is that every small business owner plays three roles in their business: the entrepreneur, the manager and the technician. Defining the business is entrepreneurial work, doing the hands-on work is technical work, and managerial work is the bridge between the two. For many of the bu...
Does your small business need a board of directors?
As a small business owner, you’re always prioritizing efforts and making resource decisions. You may feel like you live in your own world... wearing all the hats of the business, or “doing it, doing it, doing it” as we often put it. Of course, we recommend getting an EMyth Coach to help guide and support your busi...
Client story: Folk Agency Realtors
Fred Wittenburg spent over three decades running a successful—yet disorganized—business. When he had the opportunity to pass that business down to his daughter, Fred knew he couldn’t do it without first creating a structure to ensure the business lasted as he envisioned it would. Working with their EMyth Coach, fa...
Learn to love budgeting
Okay, let’s be real. Most business owners don’t create budgets.
Client story: Dockland Clothing Company
My father was a diplomat and as a young boy I always thought I wanted to be a diplomat like him. But my mom, who had a clothing and textile business (which she started in 1971) always pushed me to work with her. In 1985 she finally won out and during my last year in university I decided to join her in her business...
How to stop wasting time in your sales calls
You know what a bad sales call feels like. The aimless small talk, the thinly disguised attempt at ‘relating’ to you, and the ever-present background anxiety of the sales person desperate to meet their monthly quota. All you wanted was a real conversation with a real person to help you make an informed decision. N...
Client story: Aloha Print Group
I had been in the copy business for 18 years. My husband was in sales in the same industry for 10. I was looking for a new challenge, and we decided it was the right time to do this for ourselves. We named it after the place we enjoyed our honeymoon, and it has become much more than a name. Every year we take a fe...