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business turnaround, how to turnaround a failing company

Managing Money

5 min read

Work ON it: From financial crisis to profit

Most business owners don’t start off with expert knowledge in business finance. In fact, many owners we speak with still manage their books out of a checkbook register. (If this sounds like you, don’t worry—you’re in good company.) There are plenty of things that hold people back from diving into finance—fear, dis...

Kirstin Fulton - EMyth

Kirstin Fulton

aria studios, kolby moser

Work ON it: Learn to be a great manager

If there’s one thing most business owners struggle with (okay, aside from creating a budget), it’s the transition from managing no one to managing everyone. Most clients who come to us simply don’t want to deal with management responsibilities—period. They hope (and act on the belief) that if they hire good people...

Kirstin Fulton - EMyth

Kirstin Fulton

business vision

Leadership

6 min read

Work ON it: Develop your vision

If you’re familiar with the “E” in EMyth, you know that most businesses aren’t started by Entrepreneurs at all. Entrepreneurs are people who go into business with a vision of a company that doesn’t rely on their own ability to make, sell and deliver it. Most businesses are instead started by Technicians. Technicia...

Kirstin Fulton - EMyth

Kirstin Fulton

e-myth-business-coaching-build-your-finance-system

The unhealthy financial behaviors that damage your business

Business owners aren’t finance experts. It’s a sweeping statement, but as a business coach and business owner myself, I know the truth of it. One of the beautiful things about owning a business is that you don’t have to be an expert in everything—you just need to have the right experts at your fingertips. This is ...

Kirstin Fulton - EMyth

Kirstin Fulton

emyth-business-coaching-curt-richardson-systematize-your-business

How to get off the gerbil wheel: The Otterbox story

If you own a business, you’re probably familiar with the feeling of being stuck on a gerbil wheel. It’s that perpetual state of expending all your energy just to keep your business running without ever making forward progress. It’s a feeling all business owners face at some point, and unfortunately most get stuck ...

Kirstin Fulton - EMyth

Kirstin Fulton

a leader talking about what she learned in 2020

Leadership

2 min read

5 things business owners learned about leadership in 2020

For better or worse (or both), 2020 has been an eye-opening time for business owners. As we close out a year that’s disrupted our lives and livelihoods in so many unexpected ways, we’d like to share some light. With all the challenges business owners have faced, there have been some equally remarkable lessons. Our...

Kirstin Fulton - EMyth

Kirstin Fulton

ideal customer, who are your ideal customers, how to find your ideal customer

Finding Customers

4 min read

4 tips for choosing your ideal customer

If you’re like many business owners, you started your business by letting customers choose you—you hung a sign up outside and said yes to anyone who walked through the door. And while this is a great way to get your business off the ground initially (and sometimes the only way), it’s not sustainable in the long ru...

Kirstin Fulton - EMyth

Kirstin Fulton

two people talking about financial stability in business

Use this wake-up call to build a stronger financial future

In the current economic downturn, small businesses everywhere are suffering and too many will tragically close their doors permanently. For many business owners, it’s been a sobering lesson: Ignoring the practice of reviewing your company’s financial metrics is a high-risk decision with serious consequences. Numbe...

Kirstin Fulton - EMyth

Kirstin Fulton

employee recruitment and retention

Managing Employees

2 min read

Hiring and keeping rockstar employees

Finding the right employees can feel like a constant struggle. The hires you’re not crazy about end up staying while the great ones always seem to leave, causing you to wonder again and again, “Am I missing something or is this just the way it is to manage people?” 

Kirstin Fulton - EMyth

Kirstin Fulton

emyth-business-coaching-coronavirus-people-management-employee-development-remote-telecommuting-COVID-19

Two tools to keep your team focused on results

Now is a particularly challenging moment to show up for and manage your people. As a business owner weathering a global economic crisis, you have so many demands on your time and focus—not least of which may be keeping your business financially afloat. So making sure your team has what they need to do their jobs a...

Kirstin Fulton - EMyth

Kirstin Fulton