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Finding Customers

4 min read

4 tips for choosing your ideal customer

If you’re like many business owners, you started your business by letting customers choose you—you hung a sign up outside and said yes to anyone who walked through the door. And while this is a great way to get your business off the ground initially (and sometimes the only way), it’s not sustainable in the long ru...

Kirstin Fulton - EMyth

Kirstin Fulton

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Use this wake-up call to build a stronger financial future

In the current economic downturn, small businesses everywhere are suffering and too many will tragically close their doors permanently. For many business owners, it’s been a sobering lesson: Ignoring the practice of reviewing your company’s financial metrics is a high-risk decision with serious consequences. Numbe...

Kirstin Fulton - EMyth

Kirstin Fulton

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Managing Employees

2 min read

Hiring and keeping rockstar employees

Finding the right employees can feel like a constant struggle. The hires you’re not crazy about end up staying while the great ones always seem to leave, causing you to wonder again and again, “Am I missing something or is this just the way it is to manage people?” 

Kirstin Fulton - EMyth

Kirstin Fulton

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Two tools to keep your team focused on results

Now is a particularly challenging moment to show up for and manage your people. As a business owner weathering a global economic crisis, you have so many demands on your time and focus—not least of which may be keeping your business financially afloat. So making sure your team has what they need to do their jobs a...

Kirstin Fulton - EMyth

Kirstin Fulton

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The real key to decluttering? Delegation.

Creating the environment you need to be a better business owner—to do the work that matters most to your business—takes structure. You need to structure your communication system, workspace and calendar in a way that lets you escape the tactical work that gets in the way of being a true Entrepreneur. And once you’...

Kirstin Fulton - EMyth

Kirstin Fulton

Cut the email clutter: 3 simple steps to overhaul your inbox

As the owner-operator of your business, you’re often the first point of contact for anyone trying to connect with any part of your company. So no doubt your inbox is a constant distraction—even a point of overwhelm. And no matter how diligent you are about managing your email, messages can still build up quickly. ...

Kirstin Fulton - EMyth

Kirstin Fulton