--- title: Small Business Coaching, Resources & Tools | EMyth Blog | Tricia Huebner description: Tricia Huebner is EMyth's VP of Coaching Emeritus. As one of the leading experts in all facets of the EMyth Approach, her 20 years of experience at EMyth included leadership roles in program development, coaching, coach training and marketing. Tricia’s commitment to helping business owners came from her own upbringing in a family of small business owners. In her time as a speaker and trainer, she addressed business audiences throughout the U.S., and internationally in Canada, Europe and Africa. Throughout her career, Tricia designed programs for the Small Business Administration and consulted with Fortune 1000 companies, and personally coached more than 200 small and mid-sized businesses, helping owners create businesses they love leading and lives they love living. She retired from EMyth in 2022 to pursue her own business within the wine industry. --- [Managing Employees](https://www.emyth.com/inside/topic/managing-employees)[Small Business Organization](https://www.emyth.com/inside/topic/small-business-organization) ### [6 steps to creating the perfect organization chart](https://www.emyth.com/inside/6-steps-to-creating-the-perfect-organization-chart) The pandemic has shown us one indisputable truth: There’s always a different way of doing things. Whether in life or in business, we’ve all made adjustments to our standard mode of functioning. And it hasn’t been easy—it’s never easy to make dramatic changes. But now, as the world is slowly shifting back to in-per... ![Tricia Huebner - EMyth](https://emyth.imgix.net/headshots/THuebner_450.jpg?w=80&h=80&fm=jpg&q=&fit=max) Tricia Huebner ## Latest Posts [Lead Generation](https://www.emyth.com/inside/topic/lead-generation)[Lead Conversion](https://www.emyth.com/inside/topic/lead-conversion)[Small Business Marketing](https://www.emyth.com/inside/topic/small-business-marketing) ### [4 tips for avoiding marketing myopia in your small business](https://www.emyth.com/inside/4-tips-for-avoiding-marketing-myopia-in-your-small-business) [Small Business Leadership](https://www.emyth.com/inside/topic/small-business-leadership) ### [The five core leadership skills](https://www.emyth.com/inside/the-five-core-leadership-skills) [EMyth Approach](https://www.emyth.com/inside/topic/emyth-approach) 5 min read ### [3 Groundbreaking Ideas from “The E-Myth Revisited”](https://www.emyth.com/inside/groundbreaking-ideas-from-the-e-myth-revisited) [Small Business Leadership](https://www.emyth.com/inside/topic/small-business-leadership) ### [Identify and overcome your unproductive leadership behaviors](https://www.emyth.com/inside/unproductive-leadership-behaviors) ![Smart Business Coach](https://www.emyth.com/hubfs/Smart-business-coach.png?auto=compress&fit=max) ## Request a free coaching session with a Certified EMyth Coach [![Talk to a Coach](https://no-cache.hubspot.com/cta/default/411995/14924c09-8a82-42d7-90b9-55a5c68c5989.png)](https://cta-redirect.hubspot.com/cta/redirect/411995/14924c09-8a82-42d7-90b9-55a5c68c5989) [Work-Life Balance](https://www.emyth.com/inside/topic/work-life-balance)[Time Management](https://www.emyth.com/inside/topic/time-management) ### [Get control of your time as a busy entrepreneur](https://www.emyth.com/inside/time-management-for-business-owners) If there’s one thing all business owners can agree on, it’s how precious time is as a commodity— there’s never enough of it, for one. The average work day is unstructured, full of distractions and fires, and it often ends with “one more thing” that keeps you in the office long after you planned to leave. And in th... ![Tricia Huebner - EMyth](https://emyth.imgix.net/headshots/THuebner_450.jpg?w=80&h=80&fm=jpg&q=&fit=max) Tricia Huebner [Small Business Finance](https://www.emyth.com/inside/topic/small-business-finance)[Small Business Design](https://www.emyth.com/inside/topic/small-business-design) ### [Manage your cash flow to increase profit](https://www.emyth.com/inside/how-to-manage-small-business-cash-flow-to-increase-profit) In small businesses, it’s not uncommon to accrue millions of dollars in revenue each year without actually producing any meaningful cash flow. You may very well know how frustrating it can be to show profit on your income statement, but not have money in the bank. One part of this issue is a fundamental misunderst... ![Tricia Huebner - EMyth](https://emyth.imgix.net/headshots/THuebner_450.jpg?w=80&h=80&fm=jpg&q=&fit=max) Tricia Huebner [Business Coaching](https://www.emyth.com/inside/topic/business-coaching) 5 min read ### [What is business coaching?](https://www.emyth.com/inside/what-is-business-coaching) Business coaching has become a common and important practice for CEOs and business owners who want to advance themselves and their companies. Still, many business leaders don’t truly understand what coaching actually is. In short, business coaching is a collaborative relationship between a business owner or CEO an... ![Tricia Huebner - EMyth](https://emyth.imgix.net/headshots/THuebner_450.jpg?w=80&h=80&fm=jpg&q=&fit=max) Tricia Huebner ## Want a self-sufficient business—and life you love? #### Get the latest insights, downloads, and practical tools, right in your inbox. ##### Get Our Newsletter [Entrepreneurial Mindset](https://www.emyth.com/inside/topic/entrepreneurial-mindset) 5 min read ### [3 keys to making real change in your business and life](https://www.emyth.com/inside/3-keys-to-making-real-change-in-your-business-and-life) Even when your business is flourishing, the hustle to keep it going can still manage to hold you back. Rather looking ahead at what's next, you become caught up in the here and now: Maybe you have a hazy vision for growth, but can't seem to step away. Or, maybe you're only able to think about how to keep afloat in... ![Tricia Huebner - EMyth](https://emyth.imgix.net/headshots/THuebner_450.jpg?w=80&h=80&fm=jpg&q=&fit=max) Tricia Huebner [Product Strategy](https://www.emyth.com/inside/topic/product-strategy) ### [Develop an informed product strategy for your small business](https://www.emyth.com/inside/how-to-develop-a-product-strategy-for-small-business) Any entrepreneur who’s had to pivot their business during the pandemic can attest: Hardship breeds innovation. We’ve seen many EMyth Clients make critical creative shifts in their business or delivery model in order to meet their customers where they were—and to keep their company alive. But now that life is slowl... ![Tricia Huebner - EMyth](https://emyth.imgix.net/headshots/THuebner_450.jpg?w=80&h=80&fm=jpg&q=&fit=max) Tricia Huebner [Lead Generation](https://www.emyth.com/inside/topic/lead-generation) ### [3 steps for choosing the right lead generation channels](https://www.emyth.com/inside/3-steps-to-choosing-effective-lead-generation-channels) When it comes to effective lead generation, the channel you choose is as important as your message. And it’s better to forgo lead generation than to use a channel that doesn’t align with your target market—and potentially waste resources. Take for example an EMyth Client named Melissa who recently reached out. She... ![Tricia Huebner - EMyth](https://emyth.imgix.net/headshots/THuebner_450.jpg?w=80&h=80&fm=jpg&q=&fit=max) Tricia Huebner [Small Business Finance](https://www.emyth.com/inside/topic/small-business-finance) ### [How to price your product or services](https://www.emyth.com/inside/how-to-price-services-and-products-for-small-business) When it comes to pricing products or services, most small business owners don’t know where to start. Perhaps you’ve had the experience of basing your prices off competitive offerings in your market or by adding “x” percent to cost of production—and then not looking back to evaluate or consider the systemic or holi... ![Tricia Huebner - EMyth](https://emyth.imgix.net/headshots/THuebner_450.jpg?w=80&h=80&fm=jpg&q=&fit=max) Tricia Huebner [Customer Experience](https://www.emyth.com/inside/topic/customer-experience) ### [Create an effective customer experience strategy that keeps them coming back](https://www.emyth.com/inside/customer-experience-strategy-that-promotes-repeat-business-and-referrals) As a business owner, you’re passionate about the product or service you offer—that’s one of the reasons you started a business in the first place. And whatever your industry—whether it’s running a photography studio, or making cutting-edge phone cases—you’ve likely dedicated hundreds (even thousands) of hours enga... ![Tricia Huebner - EMyth](https://emyth.imgix.net/headshots/THuebner_450.jpg?w=80&h=80&fm=jpg&q=&fit=max) Tricia Huebner [Business Systems](https://www.emyth.com/inside/topic/business-systems)[Small Business Leadership](https://www.emyth.com/inside/topic/small-business-leadership) ### [5 concepts to know about business systematization](https://www.emyth.com/inside/steps-to-systematize-your-business) When small business owners come to us for help, one of their most common questions is, “How do I create the systems my business needs?” And you know what? We love to hear that question. It means that those leaders are ready to take the right steps to work on their businesses, not in them. ![Tricia Huebner - EMyth](https://emyth.imgix.net/headshots/THuebner_450.jpg?w=80&h=80&fm=jpg&q=&fit=max) Tricia Huebner [Lead Generation](https://www.emyth.com/inside/topic/lead-generation)[Lead Conversion](https://www.emyth.com/inside/topic/lead-conversion)[Small Business Marketing](https://www.emyth.com/inside/topic/small-business-marketing) ### [How to attract and delight your ideal customer](https://www.emyth.com/inside/how-to-attract-your-ideal-customer) When you’re a small business owner, it’s only natural to want to appeal to every potential customer who might be interested in the goods or services you offer—the more business, the better, right? But when your marketing strategy tries to please everyone, it won’t accurately reflect what makes your business one of... ![Tricia Huebner - EMyth](https://emyth.imgix.net/headshots/THuebner_450.jpg?w=80&h=80&fm=jpg&q=&fit=max) Tricia Huebner [Hiring Employees](https://www.emyth.com/inside/topic/hiring-employees) ### [5 tips for hiring during a talent shortage](https://www.emyth.com/inside/how-to-hire-during-a-talent-shortage) As the pandemic recedes and the economy slowly reopens, small business owners are facing a perhaps familiar question within a particularly unique context: How can I hire the right people during a labor shortage? As a business owner, you may be experiencing firsthand the difficulty of finding great job candidates i... ![Tricia Huebner - EMyth](https://emyth.imgix.net/headshots/THuebner_450.jpg?w=80&h=80&fm=jpg&q=&fit=max) Tricia Huebner [Work-Life Balance](https://www.emyth.com/inside/topic/work-life-balance) 9 min read ### [How to avoid or escape entrepreneurial burnout](https://www.emyth.com/inside/how-to-avoid-or-escape-entrepreneurial-burnout) As an entrepreneur, you likely spend every day taking care of your business. But are you doing everything you can to take care of yourself? The work of owning a company is tireless, but you keep at it because it’s your dream in progress. At EMyth, many business owners come to us because they’re burnt out—they’ve h... ![Tricia Huebner - EMyth](https://emyth.imgix.net/headshots/THuebner_450.jpg?w=80&h=80&fm=jpg&q=&fit=max) Tricia Huebner