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targeting your ideal customer

Finding Customers

4 min read

Discover your ideal customer

Seth Godin once said, “Everyone is not your customer.” And he’s not wrong. While your potential market may consist of everyone in theory, not everyone is your ideal customer. For small business owners, the idea of turning away customers can feel foolish. Why would you narrow down the pool of people who may want to...

Tricia Huebner - EMyth

Tricia Huebner

how to systematize your business, steps to systematizing your business

Business Systems

2 min read

How to start systematizing your business

As a business owner, sometimes the hardest part of the job is knowing what decisions to make. Maybe you look to other businesses you admire and wonder: How do they do it? How are they finding the right customers, or building such a recognizable brand—and doing it with the same unwavering efficiency every single ti...

Tricia Huebner - EMyth

Tricia Huebner

how to make organizational chart, best org chart for small businesses, org chart

6 steps to creating the perfect organization chart

The pandemic has shown us one indisputable truth: There’s always a different way of doing things. Whether in life or in business, we’ve all made adjustments to our standard mode of functioning. And it hasn’t been easy—it’s never easy to make dramatic changes. But now, as the world is slowly shifting back to in-per...

Tricia Huebner - EMyth

Tricia Huebner

simple business systems, building a business system, creating systems that work

Business Systems

2 min read

How strong are your business systems?

When small business owners find a moment to catch their breath and take a look at where everything stands, they'll sometimes find that there’s a gap between what's happened in their business and what they hope's to come. As a business coach, I often help my clients build the bridge between those two points, helpin...

Tricia Huebner - EMyth

Tricia Huebner

trish huebner details lessons she learned from 2020

Leadership

3 min read

What 2020 taught me about leadership

One of the most transformative ideas I help business owners understand is the distinction between working on your business and working in it. But what does that really mean? Put simply, it’s the difference between strategic and tactical work.

Tricia Huebner - EMyth

Tricia Huebner

why you can't step away from your business

Leadership

2 min read

Why is it so hard to step away from your business?

If you run your own business, you know your role is just as personal as it is professional. You care deeply about the outcomes of your business—the impact it has and the results it creates—so the natural impulse is to put yourself at the center of the action. You work around the clock to ensure that your team is w...

Tricia Huebner - EMyth

Tricia Huebner

best productivity tools, best product management tools

Business Systems

2 min read

The five best systems-building tools

To build a business that functions well, you need intentionally designed systems. It’s as simple as that, but can feel like the most complex work you’ll ever have to do as a business owner. The truth is that it’s not as hard as you may think. The first step to building a system with intention is to start documenti...

Tricia Huebner - EMyth

Tricia Huebner

e-myth-business-coaching-business-owner-leadership-behavior

Identify and overcome your unproductive leadership behaviors

Your business is a reflection of you. In every way, shape and form—from top to bottom—your business reflects your courage and fears. It reflects what you care about: your ideals, values, beliefs, experiences, knowledge and decision-making. This powerful EMyth Principle appears in the beginning pages of The EMyth R...

Tricia Huebner - EMyth

Tricia Huebner

emyth-business-coaching-coronavirus-systems-financial-crisis-COVID

Now is the time for systems

The world is experiencing a seismic shift, and it’s affecting businesses of all sizes—including ours. An email from a business I follow, sent on March 17, offered a poignant example: Inside the CEO publicly shared a letter to her employees, announcing a minimum 8-week closure of all their stores and a full company...

Tricia Huebner - EMyth

Tricia Huebner

emyth-business-coaching-coronavirus-cash-flow-financial-crisis-manage-budget-COVID

How to survive a financial crisis

As a small business ourselves, we know that the national crisis of the coronavirus is likely creating unexpected financial challenges for many of you. We feel it, too. But the good news is that support for small business is coming, either through state or federal government assistance or through organizations offe...

Tricia Huebner - EMyth

Tricia Huebner

business entrepreneur, is a manager an entrepreneur, entrepreneur mindset, technician manager entrepreneur

Leadership

4 min read

The three business personalities: Entrepreneur, Manager, Technician

Every business owner takes on three distinct personalities in how they think about—and work within—their business. The Technician lives in the present and is focused on doing the work of making it, selling it, and delivering it. The Manager focuses on achieving results through people and systems, focusing on the p...

Tricia Huebner - EMyth

Tricia Huebner

managing disappointment as a leader

Leadership

5 min read

How true leaders manage disappointment

As the owner and leader of your business, you may find yourself facing the year-end with a mixture of thoughts and feelings: excitement, hope, joy—and maybe some disappointment.

Tricia Huebner - EMyth

Tricia Huebner

discussing organizational tools for business

7 organizational tools every business owner needs

Business owners often face a frustrating dilemma: They’re so busy with the tactical work of their business, they can’t find time to create the structure needed to escape that tactical work. It’s an overwhelming cycle that—for many—feels inescapable. But I promise it’s not. It’s not easy to escape it, but it’s not ...

Tricia Huebner - EMyth

Tricia Huebner

how to find the time to work on your business

How to find time to work ON your business

Business owners are some of the busiest people I know. So it never surprises me when I hear a prospective Coaching client say they just don’t have time to work on their business. They don’t even have time to spend with their family or exercise or volunteer doing something they’re passionate about, so where are the...

Tricia Huebner - EMyth

Tricia Huebner

your business is a direct reflection of you

Your business is you—for better or worse

Take a moment to think about your business. Go ahead—picture your typical work day. What does that picture look like? Does it look like you clocking into a job, immersed in the technical work of your business? Does it look like you putting out constant fires, struggling to check a single task off your to-do list w...

Tricia Huebner - EMyth

Tricia Huebner