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develop a product strategy small business planning

Develop an informed product strategy for your small business

Any entrepreneur who’s had to pivot their business during the pandemic can attest: Hardship breeds innovation. We’ve seen many EMyth Clients make critical creative shifts in their business or delivery model in order to meet their customers where they were—and to keep their company alive. But now that life is slowl...

Tricia Huebner - EMyth

Tricia Huebner

3-steps-for-choosing-your-lead-generation-channels

Finding Customers

6 min read

3 steps for choosing the right lead generation channels

When it comes to effective lead generation, the channel you choose is as important as your message. And it’s better to forgo lead generation than to use a channel that doesn’t align with your target market—and potentially waste resources. Take for example an EMyth Client named Melissa who recently reached out. She...

Tricia Huebner - EMyth

Tricia Huebner

how to price products and services as a small business

How to price your product or services

When it comes to pricing products or services, most small business owners don’t know where to start. Perhaps you’ve had the experience of basing your prices off competitive offerings in your market or by adding “x” percent to cost of production—and then not looking back to evaluate or consider the systemic or holi...

Tricia Huebner - EMyth

Tricia Huebner

steps-to-systematize-your-business

5 concepts to know about business systematization

When small business owners come to us for help, one of their most common questions is, “How do I create the systems my business needs?” And you know what? We love to hear that question. It means that those leaders are ready to take the right steps to work on their businesses, not in them.

Tricia Huebner - EMyth

Tricia Huebner

how to attract your ideal customer

How to attract and delight your ideal customer

When you’re a small business owner, it’s only natural to want to appeal to every potential customer who might be interested in the goods or services you offer—the more business, the better, right? But when your marketing strategy tries to please everyone, it won’t accurately reflect what makes your business one of...

Tricia Huebner - EMyth

Tricia Huebner

how to hire during a talent shortage, solving the talent shortage, talent shortage,

Managing Employees

3 min read

5 tips for hiring during a talent shortage

As the pandemic recedes and the economy slowly reopens, small business owners are facing a perhaps familiar question within a particularly unique context: How can I hire the right people during a labor shortage?  As a business owner, you may be experiencing firsthand the difficulty of finding great job candidates ...

Tricia Huebner - EMyth

Tricia Huebner

how to escape entrepreneurial burnout, how to avoid burnout

Work-Life Balance

9 min read

How to avoid or escape entrepreneurial burnout

As an entrepreneur, you likely spend every day taking care of your business. But are you doing everything you can to take care of yourself? The work of owning a company is tireless, but you keep at it because it’s your dream in progress. At EMyth, many business owners come to us because they’re burnt out—they’ve h...

Tricia Huebner - EMyth

Tricia Huebner

build a business management system for small business

How to build an effective management system

If you’re a dedicated business owner, you’re working tirelessly, day in and day out, to make your business run and produce consistent, predictable results. You might often say to yourself, “Why can’t I rely on my people to make sure everything works? Why am I the one constantly holding everything together?” The an...

Tricia Huebner - EMyth

Tricia Huebner

leadership system

Create a strong Leadership System for your small business

A strong Leadership System is foundational to any business, but understanding leadership as a system (rather than merely certain competencies) is foreign to many entrepreneurs. Instead, business owners tend to focus on developing leadership skills—communication, team development, strategic thinking—which are unden...

Tricia Huebner - EMyth

Tricia Huebner

Finding Customers

3 min read

4 tips for avoiding marketing myopia in your small business

Any entrepreneur who’s had to pivot their business during the pandemic can attest: Hardship breeds innovation. We’ve seen many EMyth Clients make critical creative shifts in their business or delivery model in order to meet their customers where they were—and to keep their company alive. But now that life is slowl...

Tricia Huebner - EMyth

Tricia Huebner

time-management-strategies–for-small-business-owners-structure-schedule

Manage your schedule as a busy entrepreneur

If there’s one thing all business owners can agree on, it’s how precious time is as a commodity— there’s never enough of it, for one. The average work day is unstructured, full of distractions and fires, and it often ends with “one more thing” that keeps you in the office long after you planned to leave. And in th...

Tricia Huebner - EMyth

Tricia Huebner