Your business is a reflection of you. In every way, shape and form—from top to bottom—your business reflects your courage and fears. It reflects what you care about: your ideals, values, beliefs, experiences, knowledge and decision-making. This powerful EMyth Principle appears in the beginning pages of The EMyth R...
Even when your business is flourishing, the hustle to keep it going can still manage to hold you back. Rather looking ahead at what's next, you become caught up in the here and now: Maybe you have a hazy vision for growth, but can't seem to step away. Or, maybe you're only able to think about how to keep afloat in...
Starting a business doesn’t naturally transform you into a leader. In fact, many business owners we work with didn’t get into business to be leaders. They simply wanted to follow their dream, to use their natural interest or talents to create their own path in life. For these folks, the idea of leading can be anyt...
Any entrepreneur who’s had to pivot their business during the pandemic can attest: Hardship breeds innovation. We’ve seen many EMyth Clients make critical creative shifts in their business or delivery model in order to meet their customers where they were—and to keep their company alive. But now that life is slowl...
When it comes to effective lead generation, the channel you choose is as important as your message. And it’s better to forgo lead generation than to use a channel that doesn’t align with your target market—and potentially waste resources. Take for example an EMyth Client named Melissa who recently reached out. She...
When it comes to pricing products or services, most small business owners don’t know where to start. Perhaps you’ve had the experience of basing your prices off competitive offerings in your market or by adding “x” percent to cost of production—and then not looking back to evaluate or consider the systemic or holi...
As a business owner, you’re passionate about the product or service you offer—that’s one of the reasons you started a business in the first place. And whatever your industry—whether it’s running a photography studio, or making cutting-edge phone cases—you’ve likely dedicated hundreds (even thousands) of hours enga...
When small business owners come to us for help, one of their most common questions is, “How do I create the systems my business needs?” And you know what? We love to hear that question. It means that those leaders are ready to take the right steps to work on their businesses, not in them.
When you’re a small business owner, it’s only natural to want to appeal to every potential customer who might be interested in the goods or services you offer—the more business, the better, right? But when your marketing strategy tries to please everyone, it won’t accurately reflect what makes your business one of...
As the pandemic recedes and the economy slowly reopens, small business owners are facing a perhaps familiar question within a particularly unique context: How can I hire the right people during a labor shortage? As a business owner, you may be experiencing firsthand the difficulty of finding great job candidates ...
As an entrepreneur, you likely spend every day taking care of your business. But are you doing everything you can to take care of yourself? The work of owning a company is tireless, but you keep at it because it’s your dream in progress. At EMyth, many business owners come to us because they’re burnt out—they’ve h...
If you’re a dedicated business owner, you’re working tirelessly, day in and day out, to make your business run and produce consistent, predictable results. You might often say to yourself, “Why can’t I rely on my people to make sure everything works? Why am I the one constantly holding everything together?” The an...
A strong Leadership System is foundational to any business, but understanding leadership as a system (rather than merely certain competencies) is foreign to many entrepreneurs. Instead, business owners tend to focus on developing leadership skills—communication, team development, strategic thinking—which are unden...