Open Menu

You don't have time for bad decisions


1 min read

As a business leader, you're constantly making important decisions. And in the middle of a hectic day, it's rare that you take the time to fully consider the implications of choosing one direction over another. The next time you face an important decision, try this approach:

Step 1: Imagine. What would I do here if it could be exactly the way I want it - if I wasn't constrained by time, money or fear?

Step 2: Doubt. Wait a second ... Is that really what I want or did I just fall for a quick fix to move on to the next thing? Which of my core values, specifically, is this decision furthering?

Step 3: Reimagine. Is there a third option that nobody has considered yet? Hint: it will be the one that makes somebody (or multiple people) uncomfortable because it requires a change from the status quo. And you might need to leave the office to find it.

Step 4: Decide. Now, what impact will my decision have on my team and what do I have to do to minimize the negative impact or stress on people by asking for this change or course correction?

Step 5: Test. Sometimes you don't have a choice, but it's almost always worth testing your idea out with someone close to you. They'll help you refine it, offer you something you didn't consider, or just love it.

Step 6: Listen. How was my decision received?

  1. Significant Resistance? I'm picking up a lot of resistance. Is it based in fear of the unknown or am I missing something they're seeing?
  2. Too Easy Acceptance? Hmmm. Are they just telling me what I want to hear?

Step 7. Implement. Who will manage and do the technical work on this? If it's you or you know it will become you, go back to Step 1. And if you're a solopreneur, maybe it's time to change that.

Step 8. Quantify. Track the results of your decision, and course-correct as needed. can use this to start to change the way decisions are made by everyone in your business.

At first, you'll need some time to go through this process. But before long it will become second nature, and even better, you can use this to start to change the way decisions are made by everyone in your business. Worth trying? You decide.

Jonathan Raymond

Written by Jonathan Raymond

Jonathan was a frequent contributor to the EMyth blog from 2011-2015. His articles focus on marketing, branding, and organizational culture.