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Finding Customers

Expand your business—find and delight the right customers.

The power of caring

It's an impossibly small moment. That sliver of a fraction of a second when we decide to buy from you or move on. It happens long before we put down our credit card. It's a feeling first - a mental rationalization second.

Jonathan Raymond - EMyth

Jonathan Raymond

Atlas cared

What if Ayn Rand and her controversial worldview is actually a far more reasonable picture of reality than many believe, but for all the wrong reasons? While there’s no shortage of opinions on how her ideas should be applied (or more often, rejected), arguing about whether she was right or wrong wastes a bigger op...

Jonathan Raymond - EMyth

Jonathan Raymond

Are you ready for marketing?

Spending time (you don’t have) and money (you need for other things) on marketing before you’re ready is the Achilles’ heel of many entrepreneurs. That’s part of the reason why it’s the last point of emphasis in what we call the Seven Dynamics. Here’s what you must do first:

Jonathan Raymond - EMyth

Jonathan Raymond

Culture is bigger than chaos

Can your culture handle chaos? As a business, your ability to handle chaos is dependent on the strength of your culture. With the way the business world is, chaos is not something even your best planning can expect to avoid - it just happens. Your culture is a different story. This is where you can fundamentally c...

Jonathan Raymond - EMyth

Jonathan Raymond

Shopping for a president?

I’m in the market for a President. My country is in need of some repair, some short term solutions tied to a long term vision that makes sense, and I’m looking for a leader who can deliver. It happened to be that two Presidential Merchants were on stage together last week, so I tuned in to hear their pitch. At the...

Jonathan Raymond - EMyth

Jonathan Raymond