What’s the purpose of your business?
Expand your business—find and delight the right customers.
Harvard Business School professor and acclaimed author, Clayton M. Christenson, recently detailed in a co-authored article that nearly 90% of new products sent to market fail. This is an astoundingly high number considering the amount of time, money, and energy that goes into researching, designing, and marketing ...
You need to get into your customers’ heads.
Search Engine Optimization (SEO) is an efficient way to improve the 'findability' of your business website. Proper use of a few HTML elements and sensible formatting of content can raise your site's position in web search results.
Your business needs more sales.
We all get stressed out looking for that next great message, the one that will have customers lining up at the door. The key to finding it is looking for it in the right place. It’s not a marketing thing, at least not yet. There’s a primary step before that, and it starts with you.
“I’m so ready!” Don told me.
Look at one of the big car company websites or magazine ads.
A sign hangs on my mechanic's office wall that reads:
In the 1960s, communications theorist Marshall McLuhan announced that "the medium is the message," which gave rise to the idea that the channel has as much impact on the intended audience as the actual content. This heralded a new yin and yang of business communication: Reaching out to customers with a compelling ...
“Really, my business is fine. I just need to increase sales!”
Ultimately, your business exists to do two things:
Successful businesses have one thing in common—single-minded dedication to their customers needs. That means knowing who their customers are, where they are, what their needs and perceptions are, how to communicate with them, and how to attract them. That, in essence, is the foundation of marketing.
Lead generation accomplishes two indispensable results for your business it attracts the attention of potential customers and it creates factual and emotional impressions. If you do these things right for your target market, you'll get the response you want. What's that response? It's a person making contact with ...
Lead generation messages are everywhere. They drive television, radio, newspapers, magazines, billboards, the Internet, and the jingles that get stuck in our heads. They account for most of our mail, too many of our phone calls, and probably most of the world's paper.
How can you put more "service" in customer service? In the U.S., "customer service" is one of those phrases that have become almost meaningless from overuse.