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Finding Customers

Expand your business—find and delight the right customers.

How to make your small business blog really shine

Is your blog getting you down? Do you wonder whether it’s worth all the effort, whether people are really getting something from it, whether you’re “doing it right”? Maybe you think you’re not a writer, or you simply feel like you don’t have the time to write with all the other demands of your small business.

Jonathan Raymond - EMyth

Jonathan Raymond

Marketing is not a department

We spent $500 billion globally on advertising in 2013. Every year we're spending more money, to interrupt more people, more often, with messages they don't care about and don't pay attention to. We've come to believe that the way to succeed is to have an advantage—by being different or better, more visible, or jus...

Bernadette Jiwa - EMyth

Bernadette Jiwa

It’s what you get, not what you see

Do you have a business where people go out of their way to be your customer? I was dreaming the other day about what it takes to build a brand that delivers clients to my door. Let's just suppose that I manage to come up with the best possible name for a business in my industry. Then I design an attractive logo an...

Janet Beatty - EMyth

Janet Beatty

Are you ready for marketing?

Spending time (you don’t have) and money (you need for other things) on marketing before you’re ready is the Achilles’ heel of many entrepreneurs. That’s part of the reason why it’s the last point of emphasis in what we call the Seven Dynamics. Here’s what you must do first:

Jonathan Raymond - EMyth

Jonathan Raymond

Culture is bigger than chaos

Can your culture handle chaos? As a business, your ability to handle chaos is dependent on the strength of your culture. With the way the business world is, chaos is not something even your best planning can expect to avoid - it just happens. Your culture is a different story. This is where you can fundamentally c...

Jonathan Raymond - EMyth

Jonathan Raymond

Shopping for a president?

I’m in the market for a President. My country is in need of some repair, some short term solutions tied to a long term vision that makes sense, and I’m looking for a leader who can deliver. It happened to be that two Presidential Merchants were on stage together last week, so I tuned in to hear their pitch. At the...

Jonathan Raymond - EMyth

Jonathan Raymond