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Finding Customers

Expand your business—find and delight the right customers.

Are you social?

What happened over the last ten years? For me, it went from door-to-door salespeople and a mailbox full of advertisements to electronic overload. My gosh, my inbox fills up fast. My Facebook feed runs faster than I can run my fastest mile. My phone battery now dies quicker than ever before, and at times, I want to...

Rachel Clark - EMyth

Rachel Clark

Your brand commitment: it's more about you than your customers

This is part two in a series. Click here for Part 1. In my last post we talked about marketing and how it starts with you and your Brand Commitment. I left you with two questions to ponder: What do you want your customers to say about your business? And, how do you want your customers to feel in every interaction ...

EMyth Team - EMyth

EMyth Team

Marketing: it's more about you than your customers

“We need more sales.” At some point during the life of your business you've probably uttered these words. For most business owners these words have become a part of their regular vocabulary. Without sales, there's no business. The employees need to get paid, the lights need to stay on and most companies are lookin...

EMyth Team - EMyth

EMyth Team

Finding Customers

1 min read

Perspective on marketing

Successful businesses have one thing in common—single-minded dedication to their customers needs. That means knowing who their customers are, where they are, what their needs and perceptions are, how to communicate with them, and how to attract them. That, in essence, is the foundation of marketing.

EMyth Team - EMyth

EMyth Team

5 ways to lose good customers

The purpose of a business is to create a customer. —Peter Drucker While this statement may be quite true at the most basic level, it also serves to underscore the reality that one of the ongoing purposes of a business should be to keep a customer. No business owner would argue this point, but creating and maintain...

EMyth Team - EMyth

EMyth Team

Finding Customers

3 min read

Perspective on lead generation

Lead generation accomplishes two indispensable results for your business it attracts the attention of potential customers and it creates factual and emotional impressions. If you do these things right for your target market, you'll get the response you want. What's that response? It's a person making contact with ...

EMyth Team - EMyth

EMyth Team

Finding Customers

4 min read

How to lead in your market: The WOW factor

If your market’s perception of what you sell–your service or product–is no different from others in your trading area, you sell a commodity. And if that’s the perception, (so pervasive that even you accept it) you’re in a dangerous trap because the only way you can compete is on price.  And that’s a recipe for dis...

EMyth Team - EMyth

EMyth Team