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Knowing yourself is the beginning of wisdom

Your business is a reflection of your views, attitudes, beliefs, thoughts, fears, worries and wishes. And whether or not you're aware of it, all these things come together to shape your mindset, which has a real impact on how your business runs and grows. If you want to achieve all that you dreamed of when you set out on your own, you need see how this truth is showing up in how you lead.

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You have a choice. You can choose to not consider how your business is reflecting your own values and beliefs, and let your business and systems develop unintentionally—which may seriously impact your vision for growth—or you can get out of your own way by being fully aware, present and intentional, allowing for major progress to happen. To be fully aware, you need to know what you stand for and how those values show up in your business every day, in every way.

It comes down to this simple formula:

Knowing myself = leading myself more effectively = leading my business to fulfill its vision

Aristotle said “knowing yourself is the beginning of all wisdom.” It starts with you, but if you don't know to look at yourself in the mirror—or refuse to—then you haven't done the foundational work necessary to even start growing your business. Self-knowledge is the first and main ingredient to have a business you love leading and a life you love living.

To build the a thriving business that's a true reflection of you, examine your everyday values and beliefs. Are they serving you? Or are they getting in your way? 


Tricia Huebner

Written by Tricia Huebner

Tricia Huebner is EMyth's VP of Coaching Emeritus. As one of the leading experts in all facets of the EMyth Approach, her 20 years of experience at EMyth included leadership roles in program development, coaching, coach training and marketing. Tricia’s commitment to helping business owners came from her own upbringing in a family of small business owners. In her time as a speaker and trainer, she addressed business audiences throughout the U.S., and internationally in Canada, Europe and Africa. Throughout her career, Tricia designed programs for the Small Business Administration and consulted with Fortune 1000 companies, and personally coached more than 200 small and mid-sized businesses, helping owners create businesses they love leading and lives they love living. She retired from EMyth in 2022 to pursue her own business within the wine industry.