Open Menu

Latest Posts

Work ON it, not just IN it

If you’re one of the many millions of fans of Michael Gerber’s The EMyth Revisited, you know that there’s no message that’s had a more universal impact on business owners than work on it, not just in it. Over the last 35 years, since The EMyth was first published in 1986, this phrase has become part of the busines...

Ilene Frahm - EMyth

Ilene Frahm

e-myth-business-coaching-train-employees-managers-you-trust

How to cultivate leaders you trust

Okay—let’s say you’ve taken all the necessary steps to build a self-sustaining business. You’ve made a clear decision to do it, and you’ve let your desire build. You’ve let go of unproductive beliefs and are thinking like an Entrepreneur. You’ve come to see your business as a process designed to produce a desired ...

Ilene Frahm - EMyth

Ilene Frahm

e-myth-business-coaching-ilene-frahm-entrepreneurial-perspective

On letting go: an entrepreneurial perspective

If you sent your team a text today telling them you were never coming back, what would happen? Would your business be able to operate just as well without you? If the answer is “no,” it’s safe to say that you’ve built your business around your own ability to get things done. If that’s true, your business may be gi...

Ilene Frahm - EMyth

Ilene Frahm

e-myth-business-coaching-get-employees-to-work-your-way

Managing Employees

7 min read

You CAN build a team that does things your way

How many times have you wished your employees would do things your way? The way you treat customers, the way you make sales, the way you deliver your product or service, the way you solve problems, and, if we’re going to be honest, the way you think? If you’re like most business owners who want to create a self-su...

Ilene Frahm - EMyth

Ilene Frahm

e-myth-business-coaching-systems-set-you-free

Systems will set you free

If you want to confidently step away from your business—whether it’s for two weeks, two months, or two years—you need to trust that two key dynamics in your business can operate consistently and predictably whether you’re there or not.

Ilene Frahm - EMyth

Ilene Frahm

e-myth-business-coaching-build-a-self-sustaining-business

You CAN build a self-sustaining business

If you’re fortunate enough to have taken your company on a journey through all of its highs and lows for 5, 10, even 20 years or more, chances are you’ve had those moments when you wished your business weren’t so damn dependent on you. No matter what you’ve achieved, most business owners know in their heart that i...

Ilene Frahm - EMyth

Ilene Frahm

Become the leader your business demands

If you’ve ever had the thought that you weren’t a good leader or didn’t know how to be one, you’re not alone. Business owners rarely go into business for themselves in order to become the leader of a company. In truth, most are looking to secure a “job” where they can provide their product or service free of a bos...

Ilene Frahm - EMyth

Ilene Frahm

How we're planning for our 40th Anniversary

This is the season for planning for the new year and we’ve been talking a lot about it. If you haven’t started yet, it’s not too late to create your Annual Plan. We have a six step process to get you there. If you really want your business to look, act, feel and perform differently a year from now (Is there anyone...

Ilene Frahm - EMyth

Ilene Frahm

My reflections on women in leadership

As an owner of EMyth and its Board Chair, this is a meaningful time for me. October is National Women’s Small Business Month. My 35th anniversary at EMyth is a few months away, having spent the first 17 years building the company into a global brand with my former husband, Michael Gerber, EMyth’s founder and best ...

Ilene Frahm - EMyth

Ilene Frahm

The sales conversation you don't know you're having

This is Part Three on how to build a sales system that works. Read Part One here, Part Two here, and Part Four here. How well do you know what’s really going on in your sales department? Whether you’re a solopreneur or you’ve got a team of salespeople responsible for bringing in new business, how much do you reall...

Ilene Frahm - EMyth

Ilene Frahm