---
title: The Meaning of Working On Your Business, Not in Your Business | EMyth
description: Learn what it means to work ON your business, not just IN your business—and how it helps create a business that doesn't depend on you to run.
image: https://www.emyth.com/hubfs/Stocksy_txp5edb35cdxKL100_SM_1160349%20copy.jpg
---

![Ilene Frahm](https://app.hubspot.com/settings/avatar/bccfbf08d81171b066439619e9e012a6)

### Written by [Ilene Frahm](https://www.emyth.com/inside/author/ilene-frahm)

Ilene joined EMyth in 1982 and partnered with Michael Gerber in building the company during their 17-year marriage. Over that time, she collaborated with Michael on *The E-Myth Revisited* as his editor and publishing agent, as well as on a number of his other books. Ilene worked ON EMyth not just IN it, making it possible for her to retire as EMyth’s President in 1999 while continuing to serve as the company’s board chair, a position she still holds. In 2020, Ilene returned to company operations as its CEO to support a new executive team, and everyone in the company at every level, in their leadership. Since her return, Ilene has created an original, customer-centered approach to sales and coaching, Uncommonly Genuine™ Engagement, which is designed to help small business owners open to their blindspots so they can grow in their leadership. She lives in Gig Harbor, Washington with her husband, Gerrit.

## Comments

```json
{
  "@context" : "http://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Ilene Frahm",
    "url" : "https://www.emyth.com/inside/author/ilene-frahm"
  },
  "dateModified" : "2021-06-11",
  "datePublished" : "2019-08-01",
  "description" : "Michael Gerber’s The E-Myth Revisited had a universal impact on business owners by teaching them to work on their business, not just in it. ",
  "headline" : "The Meaning of Working On Your Business, Not in Your Business | EMyth",
  "image" : "https://cdn.emyth.com/hubfs/Stocksy_txp5edb35cdxKL100_SM_1160349%20copy.jpg",
  "mainEntityOfPage" : {
    "@id" : "https://www.emyth.com/inside/work-on-the-business-not-in-the-business",
    "@type" : "WebPage"
  },
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "height" : "60",
      "url" : "https://cdn.emyth.com/hubfs/images/emyth_TM%20logo_b_digital.png",
      "width" : "60"
    },
    "name" : ""
  },
  "url" : "https://www.emyth.com/inside/work-on-the-business-not-in-the-business"
}
```