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marketing misconceptions, marketing myths, identify the different misconceptions about marketing

The biggest misconception about marketing

Most people mistakenly think of marketing as an external action. Often, when I ask one of my new clients about their current marketing system, I get a response like, “Sure, I have an e-commerce website. We’re always sending out offers to our prospects,” or, “We run regular marketing campaigns all over the country....

Adam Traub - EMyth

Adam Traub

how to document a system, system documentation,

5 steps for documenting systems

Without documentation, “great systems” are only rough ideas about the way you do things in your business. And all your tasks, functions, processes and procedures—the way that you and your staff habitually do everything—are nothing more than good intentions.

Adam Traub - EMyth

Adam Traub

employees around a table planning a business that works

Planning for a business that works

Let’s start with one thing we all know: Being good at something – designing a building, baking specialty cakes, performing micro-surgery, repairing cars, promoting artists, installing electrical wiring or plumbing, providing legal or financial advice – achieving a level of expertise in any area for which you have ...

Adam Traub - EMyth

Adam Traub

Whoooo are you? Who? Who?.... Who? Who?

Building a Coaching Relationship with Integrity I have been a fan of The Who for 38 years. I love their music and their powerful contribution to rock and roll, but above all, I love the strength of their message. To me, the music of The Who is about integrity and being true to yourself.

Adam Traub - EMyth

Adam Traub