Most people mistakenly think of marketing as an external action. Often, when I ask one of my new clients about their current marketing system, I get a response like, “Sure, I have an e-commerce website. We’re always sending out offers to our prospects,” or, “We run regular marketing campaigns all over the country....
Some years ago, I called a client of mine (let’s call him “Mark”) who owned a skateboard design and manufacturing company to confirm an in-person coaching session we’d scheduled. When he answered the phone, he was out of breath. “Are you okay?” I asked him. “Oh, I’m fine. I’m just hanging from the ceiling, running...
Let’s start with one thing we all know: Being good at something – designing a building, baking specialty cakes, performing micro-surgery, repairing cars, promoting artists, installing electrical wiring or plumbing, providing legal or financial advice – achieving a level of expertise in any area for which you have ...
I met with my client, Paul, earlier this week. Because of the Thanksgiving holiday, it had been three weeks since our last meeting. I was looking forward to reviewing with him his list of Key Strategic Indicators that he’d committed to delivering – the critical, quantifiable reference points he’ll use to track the...
What do oyster farming, planning and your business have in common? If you work in the oyster farming business, then one thing is certain: everything can—and will—go wrong in your business. Wind, rain, tidal swells, oil spills and sea sickness to name a few. Rest assured, there will be an obstacle in your way.
Building a Coaching Relationship with Integrity I have been a fan of The Who for 38 years. I love their music and their powerful contribution to rock and roll, but above all, I love the strength of their message. To me, the music of The Who is about integrity and being true to yourself.