Chief executive firefighter.
When Curt started OtterBox with his first machine shop in 1998, he thought he’d gotten what he always wanted. But pretty soon, he was working tons of hours, fighting fires constantly and not making any money. His business turned into a job. And the dream turned into a nightmare.
I remember feeling like I was on a giant gerbil wheel: just going ’round and ’round and ’round, doing the same thing over and over.Curt Richardson, OtterBox
Stagnant and exhausting.
Curt found himself doing the same thing over and over and hoping that if he could only do it faster and harder, he’d be more successful. But, eventually, he realized he just couldn’t keep up. He couldn’t keep working more and more hours only to get the same result.
Creating the systems to help his company flourish.
Together with his Coach, Donna, Curt built the systems his people needed so he could stop fighting fires every day. He documented his approach and built his personal process into systems his team could run. This created the foundation of his business and stopped the cycle. He learned how to communicate his vision to his people so they could align around the mission: to do things the OtterBox way.
Three Factors for Success
Align your team around your vision.
Design systems to support your goals.
Create a culture you believe in.
A business and a life to be proud of.
Today, Curt has a business that’s grown by over 628%—without him there to run it. He has as much time as he wants to focus on the things he loves in life—hunting, sculpting, spending time on his ranch in Wyoming, and deep-sea fishing near his home in the British Virgin Islands. And he and his wife, Nancy, have the time and money to give back through the OtterCares Foundation, the nonprofit Nancy founded to educate and inspire youth toward philanthropy and entrepreneurship.
Today, Otter’s a symphony.Curt Richardson, OtterBox
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