Chief executive firefighter.
When Curt started OtterBox with his first machine shop in 1998, he thought he’d gotten what he always wanted. But pretty soon, he was working tons of hours, fighting fires constantly and not making any money. His business turned into a job. And the dream turned into a nightmare.
I remember feeling like I was on a giant gerbil wheel: just going ’round and ’round and ’round, doing the same thing over and over.Curt Richardson, OtterBox
Stagnant and exhausting.
Curt found himself doing the same thing over and over and hoping that if he could only do it faster and harder, he’d be more successful. But, eventually, he realized he just couldn’t keep up. He couldn’t keep working more and more hours only to get the same result.
Creating the systems to help his company flourish.
Together with his Coach, Donna, Curt built the systems his people needed so he could stop fighting fires every day. He documented his approach and built his personal process into systems his team could run. This created the foundation of his business and stopped the cycle. He learned how to communicate his vision to his people so they could align around the mission: to do things the OtterBox way.
Three factors for success
Align your team around your vision.
Design systems to support your goals.
Create a culture you believe in.
A business and a life to be proud of.
Today, Curt has a business that’s grown by over 628%—without him there to run it. He has as much time as he wants to focus on the things he loves in life—hunting, sculpting, spending time on his ranch in Wyoming, and deep-sea fishing near his home in the British Virgin Islands. And he and his wife, Nancy, have the time and money to give back through the OtterCares Foundation, the nonprofit Nancy founded to educate and inspire youth toward philanthropy and entrepreneurship.
Today, Otter’s a symphony.Curt Richardson, OtterBox
Explore more client stories. View all our client stories.
Kolby built the life she always wanted—but never thought possible
Aria Studios grew from Kolby’s dream to do work she loved, but it ended up stealing precious time from her family. Learning to lead and manage allowed her to dedicate herself to her kids and run a successful business.
Systems saved Don’s business—and grew it by 255%
Starting SameDay was Don’s chance to take his industry expertise and be his own boss. But for years, he struggled to stay afloat. Systematizing his business from top to bottom finally brought the stability he wanted.
Don found work–life balance—and grew his company by 176%
When dedication to his mission prevented Don from stepping away from his business, he found himself overworked and missing valuable time with his family. Building a team he could trust gave him back his life.