EMyth Program Investment

Invest in your future.

You’ve already invested so much time, energy and money in your business to get you where you are today, and the truth is, the EMyth Business Coaching Program will require more of that from you—but it works. You won’t have to keep re-inventing the wheel. You won’t have to do it alone. You’ll feel confident that your investment is paying off and taking you where you really want to go.

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What’s included in the program

The EMyth Roadmap

Your step-by-step guide to building a business that works—and over 100 system solutions to get there.

Your Coach

Your mentor and guide through the EMyth Program, your Coach is an expert in the EMyth Approach and deeply invested in your success.

Your Coaching HUB

Your online portal for all your EMyth materials. Download your work, track your progress and collaborate with your Coach.

The EMyth Support Team

Our entire team is here to support you. From questions about the Program to technical and billing support, we’re here to help. Just reach out.


Coaching Program

For businesses with at least four employees, our signature Business Coaching Program is a proven system for reaching your goals by working on your business, not just in it.


Executive Coaching Program

For businesses with established leadership teams, Executive Coaching allows you to work through the EMyth process co-creatively and focus independently on the growth of each leader toward the success of your entire team.

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My education really came through EMyth. I feel like I got an MBA in my business while working on my business. Where else are you gonna get that? I never found another program out there that did that for me… It was the best investment I ever made.

Curt Richardson, OtterBoxCurt Richardson, OtterBox


find they're more focused

Our clients report achieving better focus on business strategy and direction after working with an EMyth Coach.


of partners have a better division of responsibilities

Over half of owners with a partner or co-owner experience a better division of responsibilities between them.


hours back in their week

On average, owners get back 14.5 hours in their week to spend doing the things they love.

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What is EMyth Business Coaching?

The EMyth Coaching Program is more than just business coaching—it’s a complete system for building a business that works. We tie together an approach, a process, and a program to help you completely transform how you think about business, so you can change how you do business and produce the results you’re looking for.

What’s different about EMyth?

What makes EMyth unique is that we provide a complete solution to your business challenges and a path to the life you’ve always wanted. We combine proven processes for systems development with the accountability and guidance of a personal mentor to support not only the growth of your business—and you as its leader—but also your freedom to choose the role it plays in your life.

Our Approach is designed to help owners see where and how their beliefs about their business hold them back. But more importantly, Our Approach shows them what to do about it.

I’m ready to work with a Coach. How do I get started?

Every business owner starts their EMyth journey with a Free Coaching Session, which is an opportunity to discover what’s really causing the frustrations in your business—not just the symptoms, but the source—and what’s standing in your way on the path from where you are today to where you want to be. It’s an opportunity to get an experience of what it’s like to work with an EMyth-Certified Coach. You can request a Free Coaching Session here.

Will my Coach have experience in my industry?

It’s possible, but our perspective is that it doesn’t matter. While we’ve worked with businesses in almost every industry, all of our Coaches are equally trained in the EMyth Approach, as well as experts at applying our proven process to your business no matter what industry you’re in.

You bring the expertise in your industry, and your Coach will bring their expertise in the EMyth Approach to guide you through the Program, making sure you’re creating measurable change at each milestone.

What is the EMyth?

The EMyth is the formative idea in the bestselling book The EMyth Revisited, written by our founder, Michael E. Gerber. People believe most businesses are started by Entrepreneurs. The truth is, most businesses are started by Technicians, who think that because they know how to do the technical work of a business, they’ll be able to build a successful business that does that work. This myth—the EMyth—is why so many businesses get stuck or eventually fail.

How will I work with my Coach?

All meetings with your Coach take place through Zoom, a free and easy-to-install online meeting application. Before your Welcome Call, your Coach will reach out to you via email to let you know how to join the call with them. We recommend testing out and downloading the Zoom platform before your first call.

Can I choose my own Coach?

No. But we know that having a Coach you feel comfortable with is crucial to successful business transformation. That’s why we carefully match every client with the EMyth Coach best suited to guide them through the EMyth Program.

Our Coach Matching Team considers everything we’ve learned about you and your business—through the conversations we’ve had, the information you’ve given us prior to becoming a client and any personal preferences you share with us—in order to select the best Coach for you.

We feel confident in our Matching Process, but it’s important to us that you feel confident working with your Coach and supported at every stage of the Coaching Program. If for any reason you don’t feel good about the fit, just reach out to our Support Team and we’ll work with you to find a new Coach who’s right for you.

Is financing available?

We offer prepay discounts between 5% and 10% depending on the length of the prepay of six months or more.

My business functions pretty well. Can I still benefit from EMyth Coaching?

Absolutely. A key part of the EMyth Approach is the understanding that business systems can always be improved. If you’ve ever found yourself frustrated or stuck with anything in your business, there’s an immense benefit to learning how to reframe your frustrations into powerful systems solutions. And the heart of our Coaching Program is a commitment to helping the growth of your business’ most valuable asset: you. One of the most important and surprising Program benefits our clients report is an increased sense of confidence and self-awareness—and that translates to a more fulfilling life.

How long does it take to complete the Program?

How long it takes to work through the entire EMyth Coaching Program is highly dependent on you as the client, the degree to which your business systems are developed when you start Coaching, your ability to do the work and your willingness to change.

Stage One: Getting Your House in Order usually takes 12 to 18 months. During this stage, you’ll work with your Coach to review your business from the ground up, assessing and developing its foundational systems. Because you’re creating the base upon which your entire business will be built, it typically takes the longest of all three stages. Stage Two: Growing Your Business typically takes 9 to 12 months. And finally, Stage Three: Freedom to Choose usually takes 4 to 6 months.

These time frames should give you a general idea of the journey ahead, but because every business is different, no owner progresses through the Program at the same rate. And for many clients, completing Stage Three doesn’t mean an end to working with their Coach. The key to business success is continuous improvement, meaning the work to develop your business may continue long after you’ve completed the three stages of our Program, whether you decide to continue working with a Coach or not.

How much time will I need to put into the Program per week?

Plan on spending one hour each day to effectively learn our systems-development processes. Why? Oftentimes, we rush to action before dedicating time to learn. This makes developing business strategies and systems more difficult than it has to be, because you don’t yet have the tools you need to make educated decisions and address your frustrations with intention. So it’s important that you take the time you need upfront to understand what you’re doing and why you’re doing it. This practice will also help you develop your muscle for strategic thinking and planning, so you can apply that type of thinking throughout your business—helping you achieve the results you’re truly after.

My business is successful. My people are successful. That came as a result of EMyth.

Don Weaver, SameDay Heating & Air

Request a free coaching session.

Take the first step today.

Our team is here to help you understand what you need to build the business you want—starting with a brief introductory call with an EMyth Program Advisor. It’s your opportunity to discuss what’s challenging you most in your business and see if a free session with an EMyth-Certified Coach can give you the answers you’re looking for.

Get Started