Positioning your brand

As the big box stores came into town, Jack and Emily found themselves faced with an all too common problem: Their business couldn't compete on price.

Over time, they saw a steady decrease in sales and it became apparent that something needed to change.

In today's podcast we discuss:

1. Jack and Emily's situation, and the common misconception around competing with the "big guys."
2. How you can begin to position your brand to a selected audience.
3. The key elements of a healthy marketing strategy. (It's not as hard as it sounds).