You don't need to understand accounting or finance to improve your cash flow—you just need to learn how to take control of it.
See what’s happening with your cash—and know what to do next.
No matter how busy you are, you can know exactly what your cash flow is showing you.
Ryan Peterson, Lead Presenter of the Cash Flow Challenge
7-week series • starts April 14 • 30-day money back guarantee
What you can't see is running your business.
It’s not easy to look at your cash flow when you’re worried about money. But when you do, you start to see things in a way you haven't before.
I feel more grounded in knowing my financial picture more clearly.
Cheryl L, Design & Construction Company
Not looking doesn’t change what’s there.
It just keeps you from seeing what’s happening and what you could do about it.
When you can’t see your cash situation clearly, your business runs on guesswork or assumptions that may not be accurate. You don’t notice, for example:
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Recurring expenses you signed up for and no longer need
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Money that should have come in but hasn’t
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When the right time is to make that purchase you’re not sure you can afford
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When you have a system, things start to change.
It not only changes what you do but how you feel about yourself as the leader of your business.
The shame has now turned into empowerment where I’m seeing where my money is going and it’s clear.
Teresa R, Publishing Company
Your business looks different from here.
When you can see what’s actually happening with your cash, you don’t have to set aside hours to deal with it.
One step at a time, you catch issues early, while they’re still manageable. You make decisions as you go instead of reacting after the fact.
Over time, your cash becomes stable and more predictable, and you’ll feel a greater sense of control.
I'm much more comfortable because I'm in control.
Michal K, Marketing Company
Here’s how the Cash Flow Challenge works.
We start by setting everything up together, so you’re not figuring it out on your own. From there, you follow a simple process for tracking your cash each day and working with what you see, with guidance and support along the way.
Each week builds on the last so you’re not trying to do everything all at once.
You don’t have to be perfect; you just have to stay with it. And you won’t be alone.

The Cash Flow Challenge is led by EMyth Coach Ryan Peterson. He works with business owners every day on the realities of running and growing a business…and making their money work for them.
Ryan will walk you through each step of the Cash Plan System, helping you see what’s happening, ask the right questions and take actions that produce results.
You’re not left to figure it out by yourself. You’ll have expert guidance, structure and support each step of the way.
Start your journey to a systematized business with a Cash Flow System that works.
EMyth Connect is a community of business owners working to systematize their business with tools, support and the best ways to make progress week after week.
You’re not just solving one problem only to find yourself on your own again.
You’re building a way to keep working on your business, informed by other owners doing the same and EMyth’s expert guidance.
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Join the Cash Flow Challenge inside EMyth Connect
$75/month
If you’d like the comfort of knowing you can cover your payroll, avoid overdrafts, service your debt, handle the unexpected, invest in growth…and build your cash reserves, the Cash Flow Challenge in EMyth Connect is a place to start. And a way to keep going.
Here are some questions you might have about the Cash Flow Challenge:
Do I need to understand financial statements to get the value of the Cash Flow Challenge?
No, the Cash Flow Challenge is designed for business owners who have little or no interest in accounting. It's a perfect fit for the owner who thinks, "I'm not a numbers person.". The series will give you a simple system—everything you need—to control your cash, handle your debt and improve your cash position.
How much time will it take?
There’s some preparation time necessary in the first two weeks to set up your Daily Cash Plan System. After that, it takes less than 20 minutes a day to monitor your cash and make the financial decisions that are in the best interests of your company.
What happens in the live sessions?
You’ll learn how the Daily Cash Plan System works and how to apply it to your individual circumstances. Ryan will answer your questions and guide you in building your basic cash management skills.
What is EMyth Connect?
EMyth Connect is a place to work steadily on your business with structure, expert guidance and other business owners doing the same kind of work. Through practical sessions led by the EMyth Team, you’ll build systems that help your business rely less on you over time—based on the approach introduced in The E-Myth Revisited by Michael E. Gerber. Your engagement with other business owners, who have similar hopes and fears, will motivate you and strengthen your resolve to build a business that works whether you’re there or not.
What if I try it and it’s not a fit?
The Daily Cash Plan System is life-changing for any business owner who knows they need a better understanding of how money works in their business. And, if the series isn’t right for you, you’re covered by our 30-day money back guarantee.
The Challenge Starts April 14th
Questions? Email us at support@emyth.com
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