I’ve never known a business owner who didn’t feel they needed to spend more time working on their business and less time working in it. But so many find it difficult to make the time to do it. If you’re predominantly a Technician in your business, someone who spends most of your time making, selling or delivering your product or service, I’d like to share with you what I’ve found to be the best way to add “working on your business” to your already busy schedule.
In my experience, there’s a simple—but not necessarily easy—solution. We call it “double vision.”
What if you could work in your business and work on it at the same time?
That might save you time, right? The key to finding time to work on your business is proactively building the habit of seeing any tactical work you do as having a dual purpose: an opportunity to perform a task or produce a result your business needs—that you do particularly well—and an opportunity for you to step back and observe what you’re doing—step by step—so you can create a system that will replace you and, ultimately, build a business that’s not dependent on you.