Passion and drive go a long way. There were 5,000 little things you did to survive in the face of long odds of small business success - the late nights, juggling expenses, praying for new customers. You leaned on that passion and drive to get through - and it worked.
You grow a business by increasing sales. That simple assumption is the default way most businesses operate - especially small businesses. While this thinking is almost always wrong, the real problem is that it can easily take you further from the two goals you're probably really after, which are (1) increased prof...
Good products are sold, great products are purchased. Here's how it would sound if you could listen to the emotional conversation that a buyer of a great product has with themselves …