--- title: Small Business Coaching, Resources & Tools | EMyth Blog | Lead Generation description: Lead Generation | The EMyth blog is the go-to resource for small business owners looking for help. You’ll find practical advice and simple tools to build a world-class business. --- # Lead Generation [Lead Generation](https://www.emyth.com/inside/topic/lead-generation)[Lead Conversion](https://www.emyth.com/inside/topic/lead-conversion)[Small Business Marketing](https://www.emyth.com/inside/topic/small-business-marketing) ### [4 tips for avoiding marketing myopia in your small business](https://www.emyth.com/inside/4-tips-for-avoiding-marketing-myopia-in-your-small-business) Any entrepreneur who’s had to pivot their business during the pandemic can attest: Hardship breeds innovation. We’ve seen many EMyth Clients make critical creative shifts in their business or delivery model in order to meet their customers where they were—and to keep their company alive. But now that life is slowl... ![Tricia Huebner - EMyth](https://emyth.imgix.net/headshots/THuebner_450.jpg?w=80&h=80&fm=jpg&q=&fit=max) Tricia Huebner ## Latest Posts [Lead Generation](https://www.emyth.com/inside/topic/lead-generation) ### [Demand generation vs. lead generation](https://www.emyth.com/inside/demand-generation-vs-lead-generation) [Lead Generation](https://www.emyth.com/inside/topic/lead-generation) ### [3 steps for choosing the right lead generation channels](https://www.emyth.com/inside/3-steps-to-choosing-effective-lead-generation-channels) [Lead Generation](https://www.emyth.com/inside/topic/lead-generation)[Lead Conversion](https://www.emyth.com/inside/topic/lead-conversion)[Small Business Marketing](https://www.emyth.com/inside/topic/small-business-marketing) ### [How to attract and delight your ideal customer](https://www.emyth.com/inside/how-to-attract-your-ideal-customer) [Lead Generation](https://www.emyth.com/inside/topic/lead-generation) ### [Discover your ideal customer](https://www.emyth.com/inside/discover-your-ideal-customer) ![Smart Business Coach](https://www.emyth.com/hubfs/Smart-business-coach.png?auto=compress&fit=max) ## Request a free coaching session with a Certified EMyth Coach [![Talk to a Coach](https://no-cache.hubspot.com/cta/default/411995/14924c09-8a82-42d7-90b9-55a5c68c5989.png)](https://cta-redirect.hubspot.com/cta/redirect/411995/14924c09-8a82-42d7-90b9-55a5c68c5989) [Lead Generation](https://www.emyth.com/inside/topic/lead-generation) ### [4 tips for choosing your ideal customer](https://www.emyth.com/inside/4-tips-for-choosing-your-ideal-customer) If you’re like many business owners, you started your business by letting customers choose you—you hung a sign up outside and said yes to anyone who walked through the door. And while this is a great way to get your business off the ground initially (and sometimes the only way), it’s not sustainable in the long ru... ![Kirstin Fulton - EMyth](https://emyth.imgix.net/kirstin-fulton.jpg?w=80&h=80&fm=jpg&q=&fit=max) Kirstin Fulton [Lead Generation](https://www.emyth.com/inside/topic/lead-generation)[Customer Experience](https://www.emyth.com/inside/topic/customer-experience) ### [Who is your best customer?](https://www.emyth.com/inside/how-to-find-your-best-customers) As a business owner, attracting customers is so central and occupies so much of your focus that it’s easy to lose sight of the fact that not all customers are created equal. Not knowing who your best customer is results in countless and costly efforts to attract a customer who isn’t actually your ideal. You suffer... ![Lynn Goza - EMyth](https://emyth.imgix.net/Lynn-Goza-150.jpg?w=80&h=80&fm=jpg&q=&fit=max) Lynn Goza [Lead Generation](https://www.emyth.com/inside/topic/lead-generation)[Lead Conversion](https://www.emyth.com/inside/topic/lead-conversion) ### [Building a Sales System: The Key to Connecting with Prospects](https://www.emyth.com/inside/are-you-open-to-getting-more-sales-1) This is Part Two on how to build a sales system that works. Read Part One or Part Three here. Isn’t it curious that sales, the lifeblood of every small business, is so damn hard to get right? You started your business because you believed you could make or do something that other people wanted, but then you strugg... ![Ilene Frahm - EMyth](https://app.hubspot.com/settings/avatar/bccfbf08d81171b066439619e9e012a6?w=80&h=80&fm=jpg&q=&fit=max) Ilene Frahm ## Want a self-sufficient business—and life you love? #### Get the latest insights, downloads, and practical tools, right in your inbox. ##### Get Our Newsletter [Lead Generation](https://www.emyth.com/inside/topic/lead-generation)[Small Business Marketing](https://www.emyth.com/inside/topic/small-business-marketing) ### [Mastering Social Media: Strategies for Small Business Success](https://www.emyth.com/inside/are-you-social) What happened over the last ten years? For me, it went from door-to-door salespeople and a mailbox full of advertisements to electronic overload. My gosh, my inbox fills up fast. My Facebook feed runs faster than I can run my fastest mile. My phone battery now dies quicker than ever before, and at times, I want to... ![EMyth Team - EMyth](https://emyth.imgix.net/INSIDE-EMyth-300x300px.jpg?w=80&h=80&fm=jpg&q=&fit=max) EMyth Team [Lead Generation](https://www.emyth.com/inside/topic/lead-generation) 3 min read ### [Mastering Lead Generation: Strategies for Business Success](https://www.emyth.com/inside/perspective-on-lead-generation) Lead generation accomplishes two indispensable results for your business it attracts the attention of potential customers and it creates factual and emotional impressions. If you do these things right for your target market, you'll get the response you want. What's that response? It's a person making contact with ... ![EMyth Team - EMyth](https://emyth.imgix.net/INSIDE-EMyth-300x300px.jpg?w=80&h=80&fm=jpg&q=&fit=max) EMyth Team [Lead Generation](https://www.emyth.com/inside/topic/lead-generation)[Lead Conversion](https://www.emyth.com/inside/topic/lead-conversion)[Small Business Marketing](https://www.emyth.com/inside/topic/small-business-marketing) 4 min read ### [How to lead in your market: The WOW factor](https://www.emyth.com/inside/how-to-lead-in-your-market-the-wow-factor) If your market’s perception of what you sell–your service or product–is no different from others in your trading area, you sell a commodity. And if that’s the perception, (so pervasive that even you accept it) you’re in a dangerous trap because the only way you can compete is on price. And that’s a recipe for disa... ![EMyth Team - EMyth](https://emyth.imgix.net/INSIDE-EMyth-300x300px.jpg?w=80&h=80&fm=jpg&q=&fit=max) EMyth Team [Finding Customers](https://www.emyth.com/inside/topic/finding-customers)[Lead Generation](https://www.emyth.com/inside/topic/lead-generation)[Lead Conversion](https://www.emyth.com/inside/topic/lead-conversion)[Small Business Marketing](https://www.emyth.com/inside/topic/small-business-marketing) ### [5 steps to smarter selling](https://www.emyth.com/inside/smart-selling-techniques) ![EMyth Team - EMyth](https://emyth.imgix.net/INSIDE-EMyth-300x300px.jpg?w=80&h=80&fm=jpg&q=&fit=max) EMyth Team [Finding Customers](https://www.emyth.com/inside/topic/finding-customers)[Lead Generation](https://www.emyth.com/inside/topic/lead-generation)[Customer Experience](https://www.emyth.com/inside/topic/customer-experience) ### [Optimizing Client Fulfillment: Key Strategies for Retaining Customers](https://www.emyth.com/inside/are-you-doing-everything-you-can-to-keep-your-customers) "The purpose of business is to create and keep a customer." ![EMyth Team - EMyth](https://emyth.imgix.net/INSIDE-EMyth-300x300px.jpg?w=80&h=80&fm=jpg&q=&fit=max) EMyth Team [Lead Generation](https://www.emyth.com/inside/topic/lead-generation)[Lead Conversion](https://www.emyth.com/inside/topic/lead-conversion) 2 min read ### [The power of referrals in your small business](https://www.emyth.com/inside/the-power-of-referrals-for-small-business-lead-generation) It is a well known truism that the best customer is a happy customer. It follows that the best leads are referrals from happy customers. Referral leads are almost always the best prospects because a recommendation from one customer to another provides credibility, a positive impression and reduces doubt in the pro... ![EMyth Team - EMyth](https://emyth.imgix.net/INSIDE-EMyth-300x300px.jpg?w=80&h=80&fm=jpg&q=&fit=max) EMyth Team [Lead Generation](https://www.emyth.com/inside/topic/lead-generation)[Lead Conversion](https://www.emyth.com/inside/topic/lead-conversion) 3 min read ### [Tips to generate short term revenue](https://www.emyth.com/inside/tips-to-generate-short-term-sales-and-revenue) Most business owners would agree that maintaining or increasing sales is a vital need for their business. It's a common misconception, but many businesses tend to think of increasing sales only when things get slow. There are, however, many other reasons to increase revenue aside from simply compensating for a slu... ![EMyth Team - EMyth](https://emyth.imgix.net/INSIDE-EMyth-300x300px.jpg?w=80&h=80&fm=jpg&q=&fit=max) EMyth Team [Finding Customers](https://www.emyth.com/inside/topic/finding-customers)[Lead Generation](https://www.emyth.com/inside/topic/lead-generation)[Lead Conversion](https://www.emyth.com/inside/topic/lead-conversion) 4 min read ### [How to design a sales process that converts](https://www.emyth.com/inside/sales-process-design) What’s more important to you? A one-time purchase, or a customer with a long-term relationship with your business? Customers-for-life is the strategy and the hope behind all great brands. ![EMyth Team - EMyth](https://emyth.imgix.net/INSIDE-EMyth-300x300px.jpg?w=80&h=80&fm=jpg&q=&fit=max) EMyth Team [Lead Generation](https://www.emyth.com/inside/topic/lead-generation)[Small Business Marketing](https://www.emyth.com/inside/topic/small-business-marketing) 3 min read ### [5 ways to generate new leads for your business](https://www.emyth.com/inside/ways-to-generate-leads-for-your-small-business) Almost every business owner wants more leads for their business. In fact, for many owners the need for a constant inflow of qualified leads often dominates their thinking. There are, however, many challenges to ensuring and maintaining that supply. And, in addition to the needs of today, growth objectives and prof... ![EMyth Team - EMyth](https://emyth.imgix.net/INSIDE-EMyth-300x300px.jpg?w=80&h=80&fm=jpg&q=&fit=max) EMyth Team