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Finding Customers

Expand your business—find and delight the right customers.

Is marketing automation the silver bullet you're looking for?

There are a lot of things marketing automation software can do for you. It can help you increase traffic, educate and inspire potential customers, and give you a microscopic view of what happens at every step of your buyer’s journey. But like all good things, it’s not quite that simple. It takes a real investment ...

Jonathan Raymond - EMyth

Jonathan Raymond

Looking for the perfect customer? Look no further

It’s never been easier to chase after the wrong customers. With the explosion of online marketing tools, you and your team can spend all day (and all night) doing it. Which is why it’s never been more important that you have something—or more specifically, someone—to guide you. The challenge for today’s business o...

Jonathan Raymond - EMyth

Jonathan Raymond

What if the missing link in Your marketing is you?

You’ve got a blog. Maybe an email newsletter. You’re tweeting and linking and trying to figure out the whole social thing. You even set aside time each week to meet with your team to try to come up with new ideas for how to get people interested in your product. It seems like you’re doing all the right things, but...

Jonathan Raymond - EMyth

Jonathan Raymond

How does inbound marketing work? [Infographic]

Inbound marketing is drastically changing the way we think about customers—down to the very terminology we use. There are a lot of new things to think about: personas, calls-to action, buyer stages and so much more. It’s about creating remarkable content, understanding who your customers are, what frustrations the...

Frank Fienbork - EMyth

Frank Fienbork

How to make your small business blog really shine

Is your blog getting you down? Do you wonder whether it’s worth all the effort, whether people are really getting something from it, whether you’re “doing it right”? Maybe you think you’re not a writer, or you simply feel like you don’t have the time to write with all the other demands of your small business.

Jonathan Raymond - EMyth

Jonathan Raymond

Finding Customers

1 min read

6 tips to better email marketing

In 2010, it’s estimated that people sent more than 1 trillion emails. That’s a staggering number. And of course, you have to ask yourself: with the plethora of emails being sent every minute of every day, how can you rise above the inbox clutter to reach your prospects?

EMyth Team - EMyth

EMyth Team

Marketing is not a department

We spent $500 billion globally on advertising in 2013. Every year we're spending more money, to interrupt more people, more often, with messages they don't care about and don't pay attention to. We've come to believe that the way to succeed is to have an advantage—by being different or better, more visible, or jus...

Bernadette Jiwa - EMyth

Bernadette Jiwa

It’s what you get, not what you see

Do you have a business where people go out of their way to be your customer? I was dreaming the other day about what it takes to build a brand that delivers clients to my door. Let's just suppose that I manage to come up with the best possible name for a business in my industry. Then I design an attractive logo an...

Janet Beatty - EMyth

Janet Beatty