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Finding Customers

Expand your business—find and delight the right customers.

Finding Customers

4 min read

How to lead in your market: The WOW factor

If your market’s perception of what you sell–your service or product–is no different from others in your trading area, you sell a commodity. And if that’s the perception, (so pervasive that even you accept it) you’re in a dangerous trap because the only way you can compete is on price.  And that’s a recipe for dis...

EMyth Team - EMyth

EMyth Team

Finding Customers

3 min read

On lead generation

I run a management consulting business specializing in a very small discrete industry segment. We have had extremely good results through me personally visiting the CEOs or other senior executives. However, although I believe it is important for me to meet with these prospective clients early in the sales cycle, i...

EMyth Team - EMyth

EMyth Team

Finding Customers

3 min read

The emotional side of market research

The human mind is anything but simple. But the mind is where marketing happens for you and your customers. So in order to effectively market your products and your company, you will need an insightful understanding of the minds of your customers.

EMyth Team - EMyth

EMyth Team

Finding Customers

3 min read

Marketing is not advertising

We need to begin with an important distinction: Advertising—what EMyth refers to as "Lead Generation"—is the "magnet" you use to attract the customers you want to your business. Marketing is the process you use to determine who and where those people are, what they buy from you, why they buy from you, and how they...

EMyth Team - EMyth

EMyth Team

Finding Customers

5 min read

Marketing on a shoestring budget

You're a small business owner and, like most of your fellow entrepreneurs, you’re feeling squeezed from every side. The cost of doing business, being in business and getting more business just seems to be going up.

EMyth Team - EMyth

EMyth Team

Finding Customers

1 min read

Meeting prospect needs

Do you even consider that your prospects have needs? Answer the question honestly and you may find the key to growing your company.

EMyth Team - EMyth

EMyth Team

Finding Customers

1 min read

Meeting your customers' needs

We don’t invent the needs of our customers. Those needs exist long before they hear about our product!  Our work is to understand and speak to those needs. From the perspective of Lead Conversion, this means a lot of listening.

EMyth Team - EMyth

EMyth Team

Finding Customers

1 min read

Why the customer conversation starts with why

Countless market research studies show that why we buy this car, with that color, or choose that attorney or that contractor, is based on an unconscious, emotional choice. We choose our products and services emotionally and almost instantly. Secondarily, the mind comes in to either confirm our choice and find vali...

EMyth Team - EMyth

EMyth Team

Making allies of your customers, vendors and community

A local lumber company has been in business for nearly a century. Considering that fewer than half of all businesses survive their first four years, this is a matter of special pride. At their entrance is a huge cross-section of a redwood tree, adorned with tabs marking significant historical events, including: "B...

EMyth Team - EMyth

EMyth Team

The power of referrals

It is a well known truism that the best customer is a happy customer. It follows that the best leads are referrals from happy customers. Referral leads are almost always the best prospects because a recommendation from one customer to another provides credibility, a positive impression and reduces doubt in the pro...

EMyth Team - EMyth

EMyth Team