Marketing on a shoestring budget
You're a small business owner and, like most of your fellow entrepreneurs, you’re feeling squeezed from every side. The cost of doing business, being in business and getting more business just seems to be going up.
Finding Customers
Expand your business—find and delight the right customers.
Are you doing everything you can to keep your customers?
"The purpose of business is to create and keep a customer."
The power of referrals in your small business
It is a well known truism that the best customer is a happy customer. It follows that the best leads are referrals from happy customers. Referral leads are almost always the best prospects because a recommendation from one customer to another provides credibility, a positive impression and reduces doubt in the pro...
The six point guide to psychographics
Without customers, a business does not exist.
From your customers' perspective
You may have heard the saying that a customer who buys a drill from you isn't actually buying a drill, they're buying a hole. They don't need a drill, they need what a drill provides, which, of course, is a hole. This is equally true for your business regardless of what you believe you are selling. And when it com...
The art of marketing
The art of marketing is the never-ending challenge to answer this question: What emotional needs do my customers have that my business could fulfill? To help you find the answer, we suggest that you start by collecting information on your customers through a variety of techniques, including conducting customer sur...
Excellent customer service isn't enough
Business has changed. Excellent customer service is no longer enough on its own to separate you from your competition. Whether you want to grow or just maintain your business, start with the assumption that all your competitors are already providing the same high-level of service as you are (in addition to offeri...
Uses and gratifications theory in generating leads and customers
The importance of understanding gratification mode and purchase preference
Creating a sensory experience
Creating a positive customer experience involves more than just delivering your product and service "on time, exactly as promised." At every point of contact with your customers — at every "touch point" — your business must be engineered to create positive associations and expectations of gratification. Indeed, th...
Your best customers are advocates for your business—use them to get referrals!
Your best customers are those who love doing business with you, and can't say enough good things about you. EMyth defines these customers as your "advocates." Looking at your overall sales strategy, are you remembering to leverage these precious resources? If not, why?
Perfecting your customer experience
You have a business. It’s humming. Your employees are laboring away diligently.
Tips to generate short term revenue
Most business owners would agree that maintaining or increasing sales is a vital need for their business. It's a common misconception, but many businesses tend to think of increasing sales only when things get slow. There are, however, many other reasons to increase revenue aside from simply compensating for a slu...
Positioning and differentiating your business
Without customers, you don’t have a business. And unless you're offering something that the general public has never seen or heard of before, like a self-driving car for instance, chances are that many other businesses are offering products and services similar to yours.
The power of positioning
Think about your own responses to the advertising and promotions you receive. Much of it probably goes right past you, deflected instinctively and even unconsciously by your Ad Filtering System. Yet some messages resonate with you. They connect somehow, in ways that you're not even aware of, and you respond to the...
How to design a sales process that converts
What’s more important to you? A one-time purchase, or a customer with a long-term relationship with your business? Customers-for-life is the strategy and the hope behind all great brands.
3 ways to start the customer conversation
You love a good conversation—where both participants care what the other has to say, demonstrate interest, listen, and respond appropriately. A good conversation allows both parties to reveal themselves, uncover what is important from their perspective and shared values. A good conversation offers an opportunity t...
5 ways to generate new leads for your business
Almost every business owner wants more leads for their business. In fact, for many owners the need for a constant inflow of qualified leads often dominates their thinking. There are, however, many challenges to ensuring and maintaining that supply. And, in addition to the needs of today, growth objectives and prof...