Most business owners would agree that maintaining or increasing sales is a vital need for their business. It's a common misconception, but many businesses tend to think of increasing sales only when things get slow. There are, however, many other reasons to increase revenue aside from simply compensating for a slu...
Ask the Fortune Magazine experts for guidance about how to handle small business growth and what will they say? They'll tell you to read the E-Myth Revisited.
This EMyth notion of "working on it not in it" has to be – by far – the most unanimously embraced concept and seemingly, the most elusive. I would go so far as to say that it is the number one reason business owners from around the globe attend a training here in the Sonoma wine country to work on their business ...
Several times a year, we offer public seminars for small business owners ready and willing to work strategically on their business in a supportive environment here in the Sonoma wine country. I have been involved with these events the last few years and am consistently inspired by the entrepreneurs I meet. Their d...
More than a slogan The ubiquitous business slogan, or tagline, is familiar to everyone. From Nike’s “Just Do It.” to the classic “got milk?” of the California Milk Processor Board, we all carry these phrases around in our heads along with commercial jingles and corporate logos. But the USP (Unique Selling Proposit...
What’s more important to you? A one-time purchase, or a customer with a long-term relationship with your business? Customers-for-life is the strategy and the hope behind all great brands.
If you ever want to sell your business, you need a plan. Depending on the size of your business, proper strategic exit planning can take anywhere from 1 to 7 years to do right.
The first step in any successful endeavor is defining what a win will look like once the project is complete. When an artist begins a painting, he typically has a vision in his mind of what the painting will look like when it is finished. When a football team takes the field, they know the definition of success—a ...
I've been working with a client who was struggling with self-organization and time-management. After our last meeting, he took it upon himself to create a weekly list and make note of all of the different projects, initiatives, conversations, and people that he was avoiding in his business that built up during the...
On any given day, UPS delivers 15.8 million packages and documents around the world. Their delivery fleet consists of 93,637 package cars, vans, tractors and motorcycles. Those signature brown UPS trucks are everywhere! You can’t help but notice them on the road. But here’s something you may not have noticed: UPS ...