Good products are sold, great products are purchased.
Here's how it would sound if you could listen to the emotional conversation that a buyer of a great product has with themselves …
- I'm buying this product.
- This product feels good.
- Whoever made this cares about me.
- Better yet, I can feel how they aren't fundamentally in this for the money.
- I love buying things from people like that.
- And the people who work here are great too, this must be a great place to work.
- I like supporting businesses that care about their people.
- Wow, they thought about every detail!
- Here’s my credit card.
- Do they sell anything else I might want?
A business like this is impossible to fake.
P.S. It's what we call "Your Business, Reimagined."