Business and Executive

We believe every business owner deserves to have the things they dreamed their company would create: the freedom to choose how to work and live and a business that serves that life instead of consuming it. For over 40 years, we've been helping business owners find that freedom.

A complete system to simplify and scale your business

Our proven approach combines years of extensive coaching experience with the systems to make your company work. Our EMyth Coaching Program is designed for owners and CEOs who want more—not just from their business, but from their life.

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Starting an HVAC company was Don Weaver's chance to take his industry expertise and be his own boss. But for years, he struggled to stay afloat. Systematizing his business from top to bottom finally brought the stability he wanted.


Our business went from $3 million to $17 million.

Don Weaver, Owner, Sameday Heating & Air

Otterbox would not be here today without EMyth . . . It was the best investment I ever made.

Curt Richardson, Owner, Otterbox

I believe in EMyth because it worked for me.

Kolby Moser, Owner, Aria Studios

What is The EMyth?

Most businesses fail in the first three years. This is because of the biggest Entrepreneurial Myth (EMyth) out there: those who are good at the technical work of their business are also great at managing a business. The truth is that every successful owner has a personal mentor.

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